Calming Chews for Dogs

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

+38.7%

Conversion, latest week

7.7%

Market size, estimated

$6.2Ma year

Peak month

July1.9× the quietest month

Top search term

calming chews for dogs793K searches a year

Listings sell for $21.68 on average, from $7.12 to $47.98. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At $21.68 that is $87K to $108K a year per listing.

Average price

$21.68inside the $15 to $100 sweet spot

Price range

$7.12–$47.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

4,000–5,000

Revenue per listing a year

$87K–$108K

Returns

0.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #276 within Health Supplies. It carries 5,530 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#276in Health Supplies

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

5,530per listing

Listings tracked

66

17 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

12Amazon's first-year sales bar

Average brand age

46 months