Beef Jerky for Dogs

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+7.2%

Conversion, latest week

20.4%

Market size, estimated

$3.0Ma year

Peak month

December1.3× the quietest month

Top search term

nudges dog treats189K searches a year

Listings sell for $13.46 on average, from $4.78 to $30.74. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At $13.46 that is $40K to $54K a year per listing.

Average price

$13.46under the $15 to $100 sweet spot

Price range

$4.78–$30.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

3,000–4,000

Revenue per listing a year

$40K–$54K

Returns

0.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #189 within Treats. It carries 6,119 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

1.5%

Average rank

#189in Treats

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

6,119per listing

Listings tracked

60

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

74 months