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Beef Cheek Rolls for Dogs

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -6.0% this quarter, so Beef Cheek Rolls for Dogs is a Maybe.

Flapen Score
64
64 / 100
Top 6% of 3,978 Pet Supplies niches · +13 vs the category median of 51
Market size
$1.2M/yr412K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
62%top-5 click share · 8 brands · 10 sellers

Flapen Score

Beef Cheek Rolls for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Beef Cheek Rolls for Dogs is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beef Cheek Rolls for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Beef Cheek Rolls for Dogs 412K times last year and spent an estimated $1.2M. The top 5 brands take 85% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
10.2%
Market size, estimated
$1.2Ma year
Peak month
December1.7× the quietest month
Top search term
beef cheek rolls125K searches a year

02 · Price

A sale here is worth $28.83.

Listings sell for $28.83 on average, from $16.35 to $72.18. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $28.83 that is $58K to $72K a year per listing.

Average price
$28.83inside the $15 to $100 sweet spot
Price range
$16.35–$72.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$58K–$72K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within Treats. It carries 842 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#203in Treats
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
842per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Beef Cheek Rolls for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$121K$242K$362K$483K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

10

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

9%

  • Pack Approved35%
  • Redbarn Pet Products25%
  • Amazing Dog Treats14%
  • Rewardables7%
  • Wild Eats5%
  • BULLYSTICKS & MORE5%
  • Open — no brand owns it (2 brands, 9%)

Demand

Beef Cheek Rolls for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Beef Cheek Rolls for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beef cheek rolls125K/yr
  • beef cheek rolls for dogs large97K/yr
  • beef cheek32K/yr
  • beef cheek rolls for dogs23K/yr
  • cheek rolls for dogs26K/yr
  • beef cheeks16K/yr
  • beef cheeks for dogs19K/yr
  • beef cheek roll9K/yr
  • beef cheek rolls for small dogs7K/yr
  • cheek rolls8K/yr

Reviews and returns

What reviews say buyers love and hate about Beef Cheek Rolls for Dogs

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Pet Friendly”
14%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Quite small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Beef Cheek Rolls for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data