zz plant
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$26.16avg listing price — sweet spot $15–$100
Price range
Great$12.95–$47.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Okay$178K$178K/yr · 296K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,877.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zz plant is a $178K/yr Amazon United States market (296K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
zz plant market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $157K–$209K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 2.3%
- Avg BSR
- #778
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 69%
- Out of stock
- 18.5%
- Avg brand age
- 41 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
8
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Costa Farms73%
- Generic11%
- California Tropicals6%
- ragnaroc5%
- BubbleBlooms2%
- Plants for Pets2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top zz plant search terms
- zz plant126K/yr
- zz plant live87K/yr
- zamioculcas plant live16K/yr
- zz plants live house plants9K/yr
- raven zz plant live7K/yr
- raven zz plant5K/yr
- black zz plant live7K/yr
- zz plants7K/yr
- zamioculcas6K/yr
- zzz plant live5K/yr
Top zz plant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Costa Farms ZZ Live Plant in Decorative Pot Easy to Maintain Air Purifying Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 12-20 Inches Tall
Costa Farms$25.164.2★4,692 rev
Costa Farms ZZ Live Plant in Plastic Pot Easy to Maintain Air Purifying Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 12-20 Inches Tall
Costa Farms$19.744.0★2,512 rev
Costa Farms Everlasting ZZ Live Plant in Self Watering Pot Easy to Maintain Air Purifying Indoor Houseplant Home Room or Office Decor Great House Warming or Birthday Gift 12-18 Inches
Costa Farms$35.864.3★1,471 rev
Costa Farms ZZ Live Plant in Decorative Pot Easy to Maintain Large Air Purifying Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 2-3 Feet Tall
Costa Farms$47.303.8★654 rev
ZZ Plant - 2 from California Tropicals
California Tropicals$12.954.3★206 rev
Newest
by launch date
Costa Farms ZZ Live Plant in Decorative Pot Easy to Maintain Air Purifying Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 12-20 Inches Tall
Costa Farms$30.1615 rev
PLANTVERS Green ZZ Plant Zamioculcas Zamiifolia | Hardy Tropical Foliage with Upright Glossy Leaves | Low-Light Tolerant & Easy Care for Home or Office Display (4 Grow Pot)
Generic$19.1265 rev
PLANTVERS Raven ZZ Plant in Nursery Pot | Zamioculcas Zamiifolia Raven | Low-Light Black Foliage Indoor Plant | Drought-Tolerant Air Purifier for Home or Office (4 Grow Pot)
Generic$20.5188 rev
PLANTVERS Raven ZZ Plant in Nursery Pot | Zamioculcas Zamiifolia Raven | Low-Light Black Foliage Indoor Plant | Drought-Tolerant Air Purifier for Home or Office (3 Grow Pot)
Generic$18.1588 rev
Live ZZ Plant - Zamioculcas zamiifolia - ragnaroc Tropical Plant 6-12 Tall - 1ct - Live Arrival Guaranteed - House Plants for Home Decor & Gift
ragnaroc$19.86204 rev
Trending
90-day click momentumCosta Farms ZZ Live Plant in Decorative Pot Easy to Maintain Air Purifying Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 12-20 Inches Tall
Costa Farms$30.163.9★
PLANTVERS Raven ZZ Plant in Nursery Pot | Zamioculcas Zamiifolia Raven | Low-Light Black Foliage Indoor Plant | Drought-Tolerant Air Purifier for Home or Office (3 Grow Pot)
Generic$18.154.4★
Costa Farms Everlasting ZZ Live Plant in Self Watering Pot Easy to Maintain Air Purifying Indoor Houseplant Home Room or Office Decor Great House Warming or Birthday Gift 12-18 Inches
Costa Farms$35.864.3★
Costa Farms ZZ Live Plant in Decorative Pot Easy to Maintain Large Air Purifying Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 2-3 Feet Tall
Costa Farms$47.303.8★
Costa Farms ZZ Live Plant in Decorative Pot Easy to Maintain Air Purifying Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 12-20 Inches Tall
Costa Farms$25.164.2★
What buyers say about zz plant
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful healthy plants”
“Amazing Quality”
“Worth every cent”
“size is perfect”
“I love the color”
“As advertised”
“easy to care for with great instructions”
“Valentine gift”
“They are so healthy”
“The leaves were hydrated, and clean”
What buyers complain about
“its not growing”
“Big”
“Dry as a bone”
“Not as shown”
“Didn't last more than a week”
“For the price I wasn't expecting too much”
“Disappointing quality control”
“Plants had bugs”
“Some turning yellow”
“They arrived in bad shape”
Top return reasons
Common questions
- Is zz plant profitable to sell on Amazon United States?
- The niche generates $178K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the zz plant niche?
- 7 brands and 8 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in zz plant?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Moist/Dry. The return rate is 0.0%.
- When does demand for zz plant peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the zz plant niche?
- Listings span $12.95–$47.30; the average listing price is $26.16 (sweet spot $15–$100). The average incumbent carries 3,878 reviews — the moat a new listing must climb.