Zap Guardian
MaybeSearch demand grew +509.6% this quarter. But the top 5 products take 95% of clicks, so Zap Guardian is a Maybe.
- Flapen Score
- 53 / 100Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 5653
- Market size
- $20K/yr2K searches / yr
- 90-day growth
- +509.6%search demand this quarter
- Competition
- 95%top-5 click share · 6 brands · 10 sellers
Flapen Score
Zap Guardian against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Zap Guardian is stronger. Inside it, weaker.
Market
The Zap Guardian market on Amazon at a glance
Shoppers on Amazon United States searched for Zap Guardian 2K times last year and spent an estimated $20K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 28.6% of those searches ended in a purchase.
Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 28.6% of those searches ended in a purchase. Searches in the last 90 days moved +509.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 2K
- Growth, 90 days vs prior 90
- +509.6%
- Conversion, latest week
- 28.6%
- Market size, estimated
- $20Ka year
- Peak month
- May23.4× the quietest month
- Top search term
- zap guardian2K searches a year
02 · Price
A sale here is worth $30.70.
Listings sell for $30.70 on average, from $19.68 to $35.94. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $30.70 that is $0 to $3K a year per listing.
- Average price
- $30.70inside the $15 to $100 sweet spot
- Price range
- $19.68–$35.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #280 within Bug Zappers. It carries 4,279 reviews at 3.94 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 28.6%
- Average rank
- #280in Bug Zappers
- Average rating
- 3.94 starsAmazon United States average 4.42 stars
- Average reviews
- 4,279per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Zap Guardian products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
10
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Brand 172%
- Brand 216%
- Brand 34%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Zap Guardian search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 23.4×
Reviews and returns
What reviews say buyers love and hate about Zap Guardian
We read the reviews and the return reasons for every product selling here.
“Not for mosquitos”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zap Guardian questions
Answered from the same tracked data.