yellow outdoor rug
Worth a lookShows a sweet-spot price point ($38.97 avg), but a small market ($24K/yr) keeps it on the watch list.
Avg price
Incredible$38.97avg listing price — sweet spot $15–$100
Price range
Great$13.48–$88.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+87.9%90-day search growth — must beat 0% to launch
Competition
Great36%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,230.78avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, yellow outdoor rug is a $24K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
yellow outdoor rug market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $19K–$29K
- units × avg price
- Launch success
- 17%
- 1 of 6 new (360d)
- Conversion rate
- 1.1%
- Avg BSR
- #1,043
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 83%
- Out of stock
- 21.7%
- Avg brand age
- 32 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
37
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
36%
Top 20: 75%
Open market
31%
- JONATHAN Y21%
- FH Home21%
- GENIMO9%
- Unique Loom6%
- Yamaziot6%
- SAFAVIEH5%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — +87.9% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.4×
Top yellow outdoor rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FH Home Outdoor Rug - Waterproof Fade Resistant Crease-Free - Premium Recycled Plastic - Geometric - Porch Deck Balcony Mudroom Laundry Room Patio - Hampton - Yellow Crease Free - 3 x 5 ft
FH Home$29.434.6★6,742 rev
GENIMO Outdoor Rug for Patio Clearance 6x9 Reversible Plastic Straw Rugs Lightweight Waterproof RV Camping Mat for Camper Balcony Deck Backyard Picnic Yellow & Beigewhite
GENIMO$50.834.2★7,576 rev
FH Home Outdoor Camping Rug - Waterproof Fade Resistant Reversible - Premium Recycled Plastic - Geometric - Picnic Patio Deck Sunroom RV - Aztec - Yellow & White - 4 x 6 ft Foldable
FH Home$31.134.3★1,771 rev
Unique Loom Outdoor Collection Area Rug - Cape Town (5 3 x 8 Rectangle Yellow Ivory/ Ivory)
Unique Loom$68.324.6★486 rev
JONATHAN Y Floral Textured Weave Indoor Outdoor Area Rug 4X6 Yellow/Cream Zinnia Modern for Backyard Patio Porch Easy-Cleaning High Traffic Pet-Friendly Non-Shedding (SMB110G-4)
JONATHAN Y$44.634.5★5,531 rev
Newest
by launch date
Moucuny Yellow and White Summer Striped Rug 2 x 3 Outdoor Front Porch Door Mat Polyester Washable Entryway Rug Home Farmhouse Decor
Moucuny$19.95122 rev
Spring Yellow and White Plaid Rug 24 x 37 Cotton Blend Layered Doormat Rug for Front Door Hand-Woven Washable Entryway & Porch Decor
NIIKOOS$18.95118 rev
Outdoor Rug 5x8 ft Waterproof Reversible Plastic Straw Patio Camping Rug Portable Indoor Outdoor RV Mat Carpet for Deck Camper Porch Balcony Backyard Picnic Yellow
famibay$24.9448 rev
Round Outdoor Rug 6ft Waterproof Reversible Boho Plastic Straw Patio Deck Camping Rugs Indoor Outdoor Portable RV Mat Carpet for Outside Porch Balcony Backyard Beach Pool Yellow
famibay$37.23424 rev
Yamaziot Outdoor Rug 5x8 Ft Waterproof Plastic Straw Patio Rug Reversible Backyard Carpet Portable RV Mat Large Indoor Outdoor Rug for Patio Porch Deck Balcony Orange Yellow
Yamaziot$29.67482 rev
Trending
90-day click momentumMoucuny Yellow and White Summer Striped Rug 2 x 3 Outdoor Front Porch Door Mat Polyester Washable Entryway Rug Home Farmhouse Decor
Moucuny$19.954.5★
SAFAVIEH Washable Rug Outdoor Courtyard Collection - 27 x 5 Yellow & Beige Non-Shedding & Easy Cleaning Ideal for Patio Backyard Mudroom (CY6009-316)
SAFAVIEH$28.224.4★
FH Home Outdoor Camping Rug - Waterproof Fade Resistant Reversible - Premium Recycled Plastic - Geometric - Picnic Patio Deck Sunroom RV - Aztec - Yellow & White - 4 x 6 ft Foldable
FH Home$31.134.3★
Outdoor Patio Plastic Rug Waterproof - Outdoor Rugs for Camper Outside Rv Porch Deck Clearance Area Carpet for Outside Balcony Patio Decor Blue & Yellow 4x6 ft
Kalafun$19.434.1★
JONATHAN Y Weave Floral Indoor Outdoor Area Rug 3X5 Yellow/Cream Tela Bohemian Textured for Backyard Patio Porch Easy-Cleaning High Traffic Pet-Friendly Non-Shedding (SMB100E-3)
JONATHAN Y$35.534.6★
What buyers say about yellow outdoor rug
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are vibrant”
“Excellent quality and worth the $ I really like this rug”
“True to picture”
“Worth the money”
“Easy to sweep or rinse off”
“Theyre very durable”
“the size is accurate”
“Lightweight and so far is showing no dirt or stains”
“Very nice material”
“Looks good with my lemon decor”
What buyers complain about
“Quality control issues”
“the color is already coming off”
“The material wasn't what I was expecting”
“I just wish it were a little bit thicker”
“the color is very misleading online”
“Too Small”
“Doesn't lay flat”
“The outdoor rugs are far too lightweight for outdoor use”
“Second point, it doesnt look durable”
“The outdoor rugs are far too lightweight for outdoor use”
Top return reasons
Common questions
- Is yellow outdoor rug profitable to sell on Amazon United States?
- The niche generates $24K/yr across 46 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +87.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the yellow outdoor rug niche?
- 22 brands and 37 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in yellow outdoor rug?
- Top complaints mined from reviews: Quality-Overall, Color, Material Quality. The return rate is 3.1%.
- When does demand for yellow outdoor rug peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 13.4× the quietest.
- What does it cost to enter the yellow outdoor rug niche?
- Listings span $13.48–$88.42; the average listing price is $38.97 (sweet spot $15–$100). The average incumbent carries 2,231 reviews — the moat a new listing must climb.