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Yellow Outdoor Rug

Yellow Outdoor Rug shows a sweet-spot price point ($38.97 avg), but a small market ($24K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look

Ranks 4,476 of 8,839 Patio, Lawn & Garden niches · −1 vs the category median of 56

Market size 6Growth 86Conversion 13Competition 79Returns 49Price range 93Avg price 95Brand share 69Review moat 43Quality gap 47
This niche Category average · 8,839 niches

Is Yellow Outdoor Rug profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Yellow Outdoor Rug is a $24K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.

Yellow Outdoor Rug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +87.9% over the last 90 days and 1.1% of searches end in a purchase.

$24K

revenue / yr

Units sold / yr750
Search volume / yr+87.9%58K
Conversion rate1.1%
Avg price$38.97

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers22 · 37
Top-5 product click share36%
Open market36%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement83%
New entrants (1y)6· 1 succeeded
Avg rating4.5★
Avg reviews2,231

Top Yellow Outdoor Rug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

$0$970$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

37

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

36%

Top 20: 75%

Open market

31%

  • JONATHAN Y21%
  • FH Home21%
  • GENIMO9%
  • Unique Loom6%
  • Yamaziot6%
  • SAFAVIEH5%

Yellow Outdoor Rug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR1.1%Products46Brands22Top 5 Brands64%OOS Rate21.7%Rating4.5★Reviews2,231Avg BSR#1,043
3K2KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.4×

What reviews say buyers love and hate about Yellow Outdoor Rug

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Color23%

The colors are vibrant

Quality-Overall11%

Excellent quality and worth the $ I really like this rug

Advertised Vs Actual Product8%

True to picture

Value For Money8%

Worth the money

Ease Of Cleaning6%

Easy to sweep or rinse off

What buyers complain about

67% of reviews
Quality-Overall17%

Quality control issues

Color12%

the color is already coming off

Material Quality10%

The material wasn't what I was expecting

Thickness7%

I just wish it were a little bit thicker

Advertised Vs Actual Product5%

the color is very misleading online

Yellow Outdoor Rug return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Color
19%
3Material Quality
18%
4Advertised Vs Actual Product
8%
5Quality-Overall
8%

Common Yellow Outdoor Rug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yellow Outdoor Rug 55/100 on Amazon United States — Worth a look. The niche generates $24K/yr across 46 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +87.9% over the last 90 days.
Search demand for Yellow Outdoor Rug on Amazon United States peaks in Mar–Apr–May–Jun–Jul, where the busiest month runs 13.4× the quietest.