Is yarrow seeds profitable to sell on Amazon United States?

The niche generates $98K/yr across 23 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (60/100).

How competitive is the yarrow seeds niche?

15 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in yarrow seeds?

Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.

When does demand for yarrow seeds peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.1× the quietest.

What does it cost to enter the yarrow seeds niche?

Listings span $3.68–$24.77; the average listing price is $7.48 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.

yarrow seeds

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Great123.65

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+17.3%

90-day search growth — must beat 0% to launch

Price range

Okay$3.68–$24.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$98K

$98K/yr · 129K searches

Avg price

Bad$7.48

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United States niche tracking, yarrow seeds is a $98K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

yarrow seeds market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $94K–$112K; units × avg price
Launch success: 27%; 3 of 11 new (360d)
Conversion rate: 10.2%
Avg BSR: #1,343
Page quality: 0%
Prime: 96%
Sponsored: 87%
Out of stock: 8.2%
Avg brand age: 63 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

25%

Sow Right Seeds34%
EquSym11%
Organo Republic9%
Loseedsoo9%
Outsidepride7%
Mixrug5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.1×

Open Trend

Top yarrow seeds search terms

yarrow seeds95K/yr +10.6%9.5% conv.
yarrow seeds for planting24K/yr +31.0%11.1% conv.
yarrow seeds perennial7K/yr +69.1%9.9% conv.
yarrow seed3K/yr +9.3%7.5% conv.

All search terms

Top yarrow seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sow Right Seeds - Pastel Mix Yarrow Seeds for Planting - Vibrant Yarrow Flowers for Attracting Pollinators - Perfect for Floral Gardens & Landscaping - Easy to Grow - Non-GMO Heirloom Herb (1)

Sow Right Seeds$5.274.1★62 rev

Sow Right Seeds - Common White Gold & Red Yarrow Seeds for Planting - Non-GMO Heirloom Packets with Instructions to Grow Outdoor Home Garden - Medicinal Herb & Native Wildflower with Fragrant Blooms

Sow Right Seeds$8.984.2★166 rev

White Yarrow Seeds Pack 0.25 G - Over 2000 Non-GMO Heirloom Yarrow Seeds for Planting Herbs in Individual Seed Packet Herbs Seeds for Planting Home Garden Indoor & Outdoor Gardening

Organo Republic$4.964.3★500 rev

8000+ Yarrow Seeds for Planting - 5 Packs Colors Mixed Achillea Millefolium Perennial Wildflower White Gold Red Pink Purple Separate Packets 1600 Each Attracts Bees & Butterflies

EquSym$14.804.1★24 rev

Outsidepride Summer Berries Mix Yarrow Seeds 1000 Pcs. Perennial Versatile Clump-Forming & Drought Tolerant Flower Seeds for Planting Fragrant & Vibrant Blooms Ideal for Pollinator Gardens

Outsidepride$7.463.9★349 rev

Newest

by launch date

KVITER Yarrow Collection - White Red and Gold Yarrow Seeds Achillea Flower Seed Packets Set Deer Resistant - Perennial Flower Seeds for Outdoor Garden Borders Cottage Landscapes Cut Flowers

KVITER$9.042 rev

2mo ago

5500+ Yarrow Seeds for Planting - 5 Color Mix Achillea Millefolium Flower Seeds 1100+ Per Color Individually Packed Perennial Wildflower for Garden Beds Borders and Pollinator Garden

EquSym$9.681 rev

2mo ago

1500 Pcs Yarrow Seeds Perennial - Drought Tolerant Hardy Flower Seeds Long Blooming Period Perfect for Garden Borders & Pollinator Gardens

BuggyBeds$5.433 rev

3mo ago

loseedsoo 12000+ Mixed Yarrow Seeds for Planting Achillea Millefolium Flower Seed Mix Perennial Wildflower Seeds Pollinator Friendly 2 g

Loseedsoo$6.9931 rev

3mo ago

8000+ Yarrow Seeds for Planting - 5 Packs Colors Mixed Achillea Millefolium Perennial Wildflower White Gold Red Pink Purple Separate Packets 1600 Each Attracts Bees & Butterflies

EquSym$14.8024 rev

4mo ago

What buyers say about yarrow seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth49%

“Good plants”

Quality-Overall12%

“solid quality seeds”

Color8%

“Lots of green”

Value For Money8%

“so worth it”

Instructions/User Manual/Troubleshooting5%

“The packet came with clear instructions”

Advertised Vs Actual Product4%

“This is exactly as described”

Ease Of Use3%

“its easy to organize”

Gifting Purpose3%

“Giftable: yes”

Smell2%

“Some of the herbs are also great for adding fragrance”

Strength1%

“that is sturdy”

What buyers complain about

Plant Growth71%

“never grew”

Size-Overall8%

“It isn't large enough to know how it will do”

Value For Money3%

“1 ⭐️ Not worth spending money on at all”

Advertised Vs Actual Product3%

“the product images showing blue make me suspicious”

Water Resistance2%

“they are having a little bit of trouble standing after water”

Functionality-Overall2%

“Mine did not germinate”

Contamination1%

“low germination rates”

Ease Of Use1%

“Tough to germinate”

Color1%

“the product images showing blue make me suspicious”

Hard Feel1%

“it was a bit too harsh for seedlings”

Top return reasons

Advertised Vs Actual Product29%

Plant Growth19%

Value For Money18%

Leak-Proof6%

Color5%

Contamination3%

Functionality-Overall3%

Size-Overall3%

Instructions/User Manual/Troubleshooting2%

Flatness2%

Common questions

Is yarrow seeds profitable to sell on Amazon United States?: The niche generates $98K/yr across 23 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the yarrow seeds niche?: 15 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in yarrow seeds?: Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for yarrow seeds peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.1× the quietest.
What does it cost to enter the yarrow seeds niche?: Listings span $3.68–$24.77; the average listing price is $7.48 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.