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Yard Signs

Pass

Yard Signs scores 70 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, search demand grew +30.7% this quarter, and an estimated 1.7% of orders come back.

Flapen Score
70
70 / 100
Top 6% of 8,839 Patio, Lawn & Garden niches · +14 vs the category median of 56
Market size
$1.6M/yr962K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
43%top-5 click share · 22 brands · 26 sellers

Flapen Score

Yard Signs against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Yard Signs is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yard Signs market on Amazon at a glance

Shoppers on Amazon United States searched for Yard Signs 962K times last year and spent an estimated $1.6M. The top 5 brands take 55% of clicks. Demand peaks in May. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 962K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
962K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
5.2%
Market size, estimated
$1.6Ma year
Peak month
May2.5× the quietest month
Top search term
yard signs370K searches a year

02 · Price

A sale here is worth $32.60.

Listings sell for $32.60 on average, from $7.77 to $142.87. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $32.60 that is $24K to $33K a year per listing.

Average price
$32.60inside the $15 to $100 sweet spot
Price range
$7.77–$142.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$24K–$33K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #245 within Yard Signs. It carries 402 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
53%
Out of stock, average day
0.5%
Average rank
#245in Yard Signs
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
402per listing
Listings tracked
34

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
31 months

Products

Top Yard Signs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

26

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

43%

Top 20: 85%

Open market

40%

  • Brand 120%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Yard Signs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.5×

Search terms

Top Yard Signs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yard signs370K/yr
  • custom yard signs100K/yr
  • yard sign98K/yr
  • blank yard signs with stakes49K/yr
  • yard signs with stakes 18x2454K/yr
  • blank yard signs42K/yr
  • custom yard signs with stakes43K/yr
  • custom yard sign39K/yr
  • yard signs customized36K/yr
  • lawn signs21K/yr

Reviews and returns

What reviews say buyers love and hate about Yard Signs

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Signs are small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yard Signs questions

Answered from the same tracked data.