yard signs
Launch itA $1.6M/yr market growing +30.7% this quarter with returns at 1.7% — clears our launch bar.
Avg price
Incredible$32.60avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 962K searches
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Great402.32avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.77–$142.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Good+30.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, yard signs is a $1.6M/yr Amazon United States market (962K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May. Verdict: Launch it — 70/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
yard signs market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Launch success
- 100%
- 8 of 8 new (360d)
- Conversion rate
- 5.2%
- Avg BSR
- #245
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 97%
- Out of stock
- 0.5%
- Avg brand age
- 31 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
26
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
43%
Top 20: 85%
Open market
40%
- Basic Fundamentals20%
- ONEXIZ11%
- Newflager10%
- REMIAWY8%
- WENWELL6%
- CustomForMe5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.7% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.5×
Top yard signs search terms
- yard signs370K/yr
- custom yard signs100K/yr
- yard sign98K/yr
- blank yard signs with stakes49K/yr
- yard signs with stakes 18x2454K/yr
- blank yard signs42K/yr
- custom yard signs with stakes43K/yr
- custom yard sign39K/yr
- yard signs customized36K/yr
- lawn signs21K/yr
Top yard signs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6 Pack 24x18 Custom Yard Signs with Stakes Personalized Yard Signs for Outdoors Customized Full Color Print Corrugated Signs for Business
Basic Fundamentals$37.024.7★486 rev
4 Pack Blank Yard Signs 17 x 12 in with Metal Stakes White Plastic Yard Lawn Sign for Birthday Decoration Garage Sale Guidepost Open House Rent
ONEXIZ$10.034.5★668 rev
Newflager 10 Pack 18 x 12 Inches White Corrugated Plastic Yard Sign with Metal Stakes for Birthday Real Estate Garage Sale Signs Rent Guidepost Decorations
Newflager$22.954.7★505 rev
Custom Yard Sign 24x18 with Metal H Stakes Customized Full Color Print Yard Signs For Business Garage or Yard Sale Home Office Outdoor Double Sided Corrugated Plastic Made in USA by Sigo Signs
Sigo Signs$32.054.5★201 rev
Blank Yard Signs with Stakes Remiawy 6 Pack Lawn Signs Corrugated Plastic 17x12 Inches Custom Double Sided for Yard Sale Sign Outdoor Garage Sale Open House Estate Sale Guidepost Birthday Party
REMIAWY$14.434.6★739 rev
Newest
by launch date
10 Pack Personalized Yard Signs 24x18 Inch Horizontal - Full Color Corrugated Plastic Lawn Signs for Real Estate Political Election Open House Business & Outdoor Custom Printed Landscape Yard Posters
YARD POSTER CO$85.4019 rev
10 Pack Yard Signs with Metal Stakes Custom Yard 17 x 12 Inches Corrugated Plastic Board for Sale Sign Outdoor Rent Guidepost Garage Sale Signs Birthday Party
AstrivixDD$19.8963 rev
15 Pack Yard Signs with Metal Stakes Custom Yard 17 x 12 Inches Corrugated Plastic Board for Sale Sign Outdoor Rent Guidepost Garage Sale Signs Birthday Party
AstrivixDD$25.5463 rev
USCNC 15 Pack Lawn Signs Corrugated Plastic 17x12 Inches Blank Yard Signs with Stakes for Yard Sale Sign Outdoor Garage Sale Open House Estate Sale Guidepost Birthday Party
USCNC$22.8760 rev
TEN (10) Pack Custom Personalized 24 x 18 inch Yard Signs Double and Single Sided Printing Metal Stakes by 4CInk
4CInk$72.3946 rev
Trending
90-day click momentumTEN (10) Pack Custom Personalized 24 x 18 inch Yard Signs Double and Single Sided Printing Metal Stakes by 4CInk
4CInk$72.394.9★
10 Pack Personalized Yard Signs 24x18 Inch Horizontal - Full Color Corrugated Plastic Lawn Signs for Real Estate Political Election Open House Business & Outdoor Custom Printed Landscape Yard Posters
YARD POSTER CO$85.404.1★
Custom Yard Signs with Stakes Personalized Yard Signs for Outdoors Customized Full Color Print Corrugated Signs for Business More Sizes!
VIBE INK$22.064.4★
15 Pack Yard Signs with Metal Stakes Custom Yard 17 x 12 Inches Corrugated Plastic Board for Sale Sign Outdoor Rent Guidepost Garage Sale Signs Birthday Party
AstrivixDD$25.544.7★
PartyPrints 10 Pack 18 x 12 White Blank Yard Signs with Metal Stakes Waterproof Corrugated Plastic Signs for Rent Sale Party Birthdays DIY Event Advertising Garden Lawn Signs for Outside
PartyPrints$19.924.5★
What buyers say about yard signs
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and it came fast”
“As advertised”
“Excellent value”
“Signs are pretty sturdy”
“true to size”
“Color is bright”
“Durable and sturdy”
“Easy to use”
“Color and design is clean and lines are crisp”
“The material feels durable”
What buyers complain about
“Signs are small”
“Bad quality”
“inconsistent coloring”
“The picture doesnt come out clear like in the pictures”
“Not durable”
“Can not even use”
“They sent new ones that showed up bent, scratched, miss printed, and in far worse condition than the first set”
“However, what disappointed me the most is, the metal stake wasn't squared up correctly”
“Something Doesnt Smell Right”
“flimsy cardboard envelope”
Top return reasons
Common questions
- Is yard signs profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 34 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +30.7%. Flapen's verdict: Launch it (70/100).
- How competitive is the yard signs niche?
- 22 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in yard signs?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.7%.
- When does demand for yard signs peak?
- Demand peaks in May; the busiest month runs 2.5× the quietest.
- What does it cost to enter the yard signs niche?
- Listings span $7.77–$142.87; the average listing price is $32.60 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.