Yard Signs
PassYard Signs scores 70 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, search demand grew +30.7% this quarter, and an estimated 1.7% of orders come back.
- Flapen Score
- 70 / 100Top 6% of 8,839 Patio, Lawn & Garden niches · +14 vs the category median of 5670
- Market size
- $1.6M/yr962K searches / yr
- 90-day growth
- +30.7%search demand this quarter
- Competition
- 43%top-5 click share · 22 brands · 26 sellers
Flapen Score
Yard Signs against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Yard Signs is stronger. Inside it, weaker.
Market
The Yard Signs market on Amazon at a glance
Shoppers on Amazon United States searched for Yard Signs 962K times last year and spent an estimated $1.6M. The top 5 brands take 55% of clicks. Demand peaks in May. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 962K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 962K
- Growth, 90 days vs prior 90
- +30.7%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $1.6Ma year
- Peak month
- May2.5× the quietest month
- Top search term
- yard signs370K searches a year
02 · Price
A sale here is worth $32.60.
Listings sell for $32.60 on average, from $7.77 to $142.87. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $32.60 that is $24K to $33K a year per listing.
- Average price
- $32.60inside the $15 to $100 sweet spot
- Price range
- $7.77–$142.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $24K–$33K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #245 within Yard Signs. It carries 402 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 53%
- Out of stock, average day
- 0.5%
- Average rank
- #245in Yard Signs
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 402per listing
- Listings tracked
- 34
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Yard Signs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
26
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
43%
Top 20: 85%
Open market
40%
- Brand 120%
- Brand 211%
- Brand 310%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Yard Signs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.5×
Search terms
Top Yard Signs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yard signs370K/yr
- custom yard signs100K/yr
- yard sign98K/yr
- blank yard signs with stakes49K/yr
- yard signs with stakes 18x2454K/yr
- blank yard signs42K/yr
- custom yard signs with stakes43K/yr
- custom yard sign39K/yr
- yard signs customized36K/yr
- lawn signs21K/yr
Reviews and returns
What reviews say buyers love and hate about Yard Signs
We read the reviews and the return reasons for every product selling here.
“Signs are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yard Signs questions
Answered from the same tracked data.









