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54

yard sign holder

Worth a look

Shows a sweet-spot price point ($22.55 avg), but a small market ($61K/yr) keeps it on the watch list.

Market size 15Growth 77Conversion 70Competition 27Returns 93Price range 55Avg price 94Brand share 58Review moat 20Quality gap 62

Avg price

Great$22.55

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Growth

Great+64.2%

90-day search growth — must beat 0% to launch

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Price range

Good$5.48–$159.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad13,118.12

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$61K

$61K/yr · 43K searches

According to Flapen's Amazon United States niche tracking, yard sign holder is a $61K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Oct. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

yard sign holder market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$68K–$90K
units × avg price
Launch success
0 of 1 new (360d)
Conversion rate
6.3%
Avg BSR
#134
Page quality
0%
Prime
88%
Sponsored
100%
Out of stock
0.0%
Avg brand age
37 months
Avg seller age
179 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

24%

  • HOOSUN22%
  • YEAHOME21%
  • GUGEMEI13%
  • FAAYUCK8%
  • Akeydeco7%
  • ESTTOP5%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +64.2% search growth over the last 90 days.
1K750Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Oct · busiest ÷ quietest = 2.3×

Top yard sign holder search terms

  • yard sign holder33K/yr
  • yard sign holder metal stand3K/yr
  • lawn sign holder3K/yr
  • yard sign holders3K/yr
All search terms

Top yard sign holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$18K40%$24K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about yard sign holder

What buyers praise and complain about, mined from review topics.

What buyers love

Strength21%

“Solid unit”

Quality-Overall19%

“Nice quality and exactly as advertised”

Assembly/Installation12%

“Easy Assemble”

Value For Money10%

“Great value”

Advertised Vs Actual Product10%

“Exactly as advertised”

Size-Overall5%

“Exact fit”

Durability4%

“The material feels durable”

Design-Overall2%

“Good design”

Ease Of Use2%

“Easy Peasy”

Material Quality1%

“Nice durable material”

What buyers complain about

Strength27%

“Too flimsy”

Quality-Overall16%

“Average quality”

Durability11%

“Comes apart”

Size-Overall8%

“Too big”

Assembly/Installation5%

“Could not assemble”

Functionality-Overall3%

“it just didn't work”

Rusts/Corrodes3%

“was starting to rust”

Thickness2%

“Not thick at all”

Instructions/User Manual/Troubleshooting2%

“terrible instructions”

Metal Quality2%

“Cheap metal”

Top return reasons

Size-Overall42%
Defective Material/Parts11%
Strength9%
Advertised Vs Actual Product6%
Value For Money6%
Quality-Overall4%
Assembly/Installation3%
Mechanism Issues3%
Functionality-Overall3%
Add-Ons/Attachments2%

Common questions

Is yard sign holder profitable to sell on Amazon United States?
The niche generates $61K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +64.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the yard sign holder niche?
16 brands and 23 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in yard sign holder?
Top complaints mined from reviews: Strength, Quality-Overall, Durability. The return rate is 1.1%.
When does demand for yard sign holder peak?
Demand peaks in May–Oct; the busiest month runs 2.3× the quietest.
What does it cost to enter the yard sign holder niche?
Listings span $5.48–$159.75; the average listing price is $22.55 (sweet spot $15–$100). The average incumbent carries 13,118 reviews — the moat a new listing must climb.