yard
Worth a lookShows a sweet-spot price point ($25.26 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$25.26avg listing price — sweet spot $15–$100
Growth
Great+85.9%90-day search growth — must beat 0% to launch
Price range
Great$9.68–$48.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,237.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$105K$105K/yr · 609K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, yard is a $105K/yr Amazon United States market (609K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
yard market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $101K–$126K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 0.7%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
18
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
26%
- EFCRBS35%
- ropoda21%
- Daogtc6%
- Homight5%
- OUUJUOZ4%
- giole4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +85.9% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.7×
Top yard search terms
- metal yard art159K/yr
- yard155K/yr
- metal garden art40K/yr
- large metal yard art33K/yr
- metal art for outside38K/yr
- outdoor metal art37K/yr
- metal decor for outside26K/yr
- outdoor landscaping decor13K/yr
- metal lawn ornaments12K/yr
- metal lawn decor13K/yr
Top yard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EFCRBS Granny Pants Yard Game for Kids (31.5 in *24 in) 2Pcs Granny Pants Outdoor Games with 10 Bouncy Balls 2 Pumps & Flags Granny Pants Game for Family Carnival Party Reunion Gathering (Small)
EFCRBS$27.154.5★191 rev
ropoda Giant Yard Pong Yard Games with Durable Buckets and Balls - Choose Red Large XL or Green - Glow in the Dark Outdoor Game with Carry Bag for the Beach Lawn Great Gift Choice for Families
ropoda$40.474.6★1,402 rev
OUUJUOZ Metal Flowers for Outside Decorative Garden Stakes Flower Bed Decor Plant Stakes Metal Art for Outside Yard Art Outdoor for Lawn Yard Walkway and Flower Garden
OUUJUOZ$15.934.4★187 rev
giole Metal Wacky Rooster Garden Statue for Patio Backyard Lawn
giole$26.874.6★202 rev
Daogtc Metal Butterfly Wall Decor - 9.6 Outdoor Fence Wall Art Decor Hanging Decoration for Garden Yard Living Room Bedroom Patio Balcony(4 Pack)
Daogtc$17.024.7★2,611 rev
Newest
by launch dateEFCRBS Granny Pants Yard Game for Kids (31.5 in *24 in) 2Pcs Granny Pants Outdoor Games with 10 Bouncy Balls 2 Pumps & Flags Granny Pants Game for Family Carnival Party Reunion Gathering (Small)
EFCRBS$27.15191 rev
Giyyomtr Metal Flowers Wall Decor - 4pcs 6.2 Metal Wall Art Hanging Decorations for Outdoor Fence Garden Yard Patio Exterior Home Wall Decor
Giyyomtr$9.68357 rev
OUUJUOZ Metal Flowers for Outside Decorative Garden Stakes Flower Bed Decor Plant Stakes Metal Art for Outside Yard Art Outdoor for Lawn Yard Walkway and Flower Garden
OUUJUOZ$15.93187 rev
5PCS Rusty Quail Family Decorative Garden Stakes Metal Birds Yard Decor Bird Lover Gifts for Women Mom Grandma Wife Metal Birds Statues Garden Sculptures and Yard Art Patio Lawn Ornaments
SWNACOR$17.10147 rev
Homight Metal Agave Plant Outdoor Decoration Outdoor Garden Decoration Daffodils Flowers Mexican Yard Art Daffodils Flowers Decorative Garden Gift (2 Big Orange Daffodil)
Homight$34.05214 rev
Trending
90-day click momentumropoda Giant Yard Pong Yard Games with Durable Buckets and Balls - Choose Red Large XL or Green - Glow in the Dark Outdoor Game with Carry Bag for the Beach Lawn Great Gift Choice for Families
ropoda$40.474.6★
Giyyomtr Metal Flowers Wall Decor - 4pcs 6.2 Metal Wall Art Hanging Decorations for Outdoor Fence Garden Yard Patio Exterior Home Wall Decor
Giyyomtr$9.684.6★
giole Metal Wacky Rooster Garden Statue for Patio Backyard Lawn
giole$26.874.6★
EFCRBS Granny Pants Yard Game for Kids (31.5 in *24 in) 2Pcs Granny Pants Outdoor Games with 10 Bouncy Balls 2 Pumps & Flags Granny Pants Game for Family Carnival Party Reunion Gathering (Small)
EFCRBS$27.154.5★
HUTHDAK Metal Flowers for Outside 5 Pack 16.15 Decorative Garden Stakes with Swaying Flowers Head Yard Art Spring Garden Decor for Lawn Pathway & Yard
HUTHDAK$19.834.4★
What buyers say about yard
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Really good quality and vibrant colors”
“Easy to set up”
“Well built”
“Lots of fun”
“Good Value”
“well build and easy to assemble”
“As Described”
“Good size”
“Great gift”
What buyers complain about
“Not Accurate”
“Larger than I thought I would get”
“Didnt work”
“Flimsy”
“Broke”
“Not the quality I expected”
“Not the right color”
“Hard to put together”
“It is already showing signs of rust”
“Not good if you want the temp”
Top return reasons
Common questions
- Is yard profitable to sell on Amazon United States?
- The niche generates $105K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +85.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the yard niche?
- 16 brands and 18 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in yard?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Size-Overall, Functionality-Overall. The return rate is 1.7%.
- When does demand for yard peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 3.7× the quietest.
- What does it cost to enter the yard niche?
- Listings span $9.68–$48.99; the average listing price is $25.26 (sweet spot $15–$100). The average incumbent carries 1,238 reviews — the moat a new listing must climb.