Is yamaha generator profitable to sell on Amazon United States?

The niche generates $179K/yr across 9 tracked products. 90-day search growth is -30.4%. Flapen's verdict: Skip it (29/100).

How competitive is the yamaha generator niche?

7 brands and 44 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in yamaha generator?

Top complaints mined from reviews: Value For Money, Durability, Functionality-Overall. The return rate is 0.3%.

When does demand for yamaha generator peak?

Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.

What does it cost to enter the yamaha generator niche?

Listings span $375.26–$2259.87; the average listing price is $995.76 (sweet spot $15–$100). The average incumbent carries 761 reviews — the moat a new listing must climb.

yamaha generator

Skip it

Pricing outside the sweet spot ($995.76 avg) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Good761.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$179K

$179K/yr · 52K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad87%

top-5 click share — a locked-up shelf

Growth

Bad-30.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$995.76

avg listing price — sweet spot $15–$100

Price range

Bad$375.26–$2259.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, yamaha generator is a $179K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 29/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

yamaha generator market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $100K–$249K; units × avg price
Conversion rate: 0.4%
Avg BSR: #702
Page quality: 0%
Prime: 56%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Yamaha67%
A-iPower11%
Honda6%
Ford6%
Champion Power Equipment4%
Generac3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — -30.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Open Trend

Top yamaha generator search terms

yamaha generator37K/yr -29.4%0.2% conv.
yamaha inverter generator6K/yr -27.6%0.0% conv.
yamaha generators6K/yr -23.6%0.4% conv.
yamaha generator 20003K/yr -62.7%0.0% conv.

All search terms

Top yamaha generator products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YAMAHA EF2200iS Inverter Generator 2200 Watts Blue

Yamaha$854.784.3★183 rev

A-iPower Portable Inverter Generator 2000W Ultra-Quiet Powered By Yamaha Engine RV Ready EPA Compliant Ultra Lightweight For Backup Home Use Tailgating & Camping (SC2000i)

A-iPower$616.874.2★93 rev

Yamaha EF4500iSE Inverter Generator; Electric Starter; Carrying Handle; Computer Controlled Circuit Breaker; Oil Warning System; Fuel Gauge; Soundproof Type; 60 Hz 120V; 4kVA Rated Output

Yamaha$2259.870.0★0 rev

Honda EU2200i 2200 Watt Inverter Generator Super Quiet 120V Gas Powered Portable Generator for Camping or Home Backup Power Supply Up to 8.1 Hour Run Time (EU2200ITAN)

Honda$1049.054.8★3,211 rev

Ford 2300 Watt Gas Inverter Generator Small Portable & Quiet Home Use Camping Outdoor CARB Compliant Parallel Capability Built Ford Tough Generadores De Gasolina Silencioso FG2300IS

Ford$382.334.5★193 rev

Newest

by launch date

Generac 3 300 Watt Gas Powered Portable Inverter Generator

Generac$736.69161 rev

1y ago

Champion Power Equipment 4000-Watt RV Ready Portable Inverter Generator with Quiet Technology and Free 3-Year Warranty

Champion Power Equipment$585.13365 rev

2y ago

Ford 2300 Watt Gas Inverter Generator Small Portable & Quiet Home Use Camping Outdoor CARB Compliant Parallel Capability Built Ford Tough Generadores De Gasolina Silencioso FG2300IS

Ford$382.33193 rev

5y ago

WEN Super Quiet 2350-Watt Portable Inverter Generator with Fuel Shut Off Gasoline Power Ultra Lightweight (56235i) Black

WEN$375.262,616 rev

6y ago

YAMAHA EF2200iS Inverter Generator 2200 Watts Blue

Yamaha$854.78183 rev

7y ago

What buyers say about yamaha generator

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great quality”

Ease Of Use19%

“easy to start”

Value For Money18%

“Worth every cent”

Advertised Vs Actual Product8%

“Works as advertised”

Size-Overall5%

“Perfect size and works great”

Weight Light4%

“Compact and lightweight upgrade for heavy-duty tasks”

Motor Power3%

“Good generator”

Durability2%

“with care it will last forever”

Noise Level2%

“Expected a smooth quiet engine”

Assembly/Installation2%

“Setup was straightforward”

What buyers complain about

Value For Money22%

“not used a great deal”

Durability11%

“Recoil Broke first day”

Functionality-Overall10%

“Wont start”

Instructions/User Manual/Troubleshooting7%

“Ensure you fallow the directions”

Quality-Overall6%

“gosh I know how bad reviews are for businesses”

Ease Of Use5%

“I had lots of trouble getting it started”

Flammable5%

“the spark plug burned out”

Maintenance And Repair5%

“requiring a complete replacement”

Size-Overall4%

“Small”

Weight Heavy2%

“It's a bit heavier than my Champion”

Common questions

Is yamaha generator profitable to sell on Amazon United States?: The niche generates $179K/yr across 9 tracked products. 90-day search growth is -30.4%. Flapen's verdict: Skip it (29/100).
How competitive is the yamaha generator niche?: 7 brands and 44 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in yamaha generator?: Top complaints mined from reviews: Value For Money, Durability, Functionality-Overall. The return rate is 0.3%.
When does demand for yamaha generator peak?: Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
What does it cost to enter the yamaha generator niche?: Listings span $375.26–$2259.87; the average listing price is $995.76 (sweet spot $15–$100). The average incumbent carries 761 reviews — the moat a new listing must climb.