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Woven Door Mat

Woven Door Mat shows a sweet-spot price point ($27.33 avg), but a small market ($27K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Ranks 5,497 of 8,839 Patio, Lawn & Garden niches · −4 vs the category median of 56

Market size 7Growth 54Conversion 27Competition 72Returns 30Price range 91Avg price 95Brand share 83Review moat 50Quality gap 67
This niche Category average · 8,839 niches

Is Woven Door Mat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Woven Door Mat is a $27K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 52/100.

Woven Door Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +25.6% over the last 90 days and 2.2% of searches end in a purchase.

$27K

revenue / yr

Units sold / yr1K
Search volume / yr+25.6%45K
Conversion rate2.2%
Avg price$27.33

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers28 · 36
Top-5 product click share42%
Open market48%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement84%
New entrants (1y)3· 1 succeeded
Avg rating4.3★
Avg reviews1,538

Top Woven Door Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

$0$1K$2K$3K$4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

36

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

42%

Top 20: 82%

Open market

44%

  • Hausattire16%
  • PLUS Haven12%
  • MAINEVENT9%
  • IRONGATE8%
  • DEXI7%
  • COTTON CRAFT4%

Woven Door Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR2.2%Products38Brands28Top 5 Brands52%OOS Rate6.6%Rating4.3★Reviews1,538Avg BSR#1,424
1K750Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.3×

Top Woven Door Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jute door mat outdoor10K/yr
  • woven door mat9K/yr
  • woven outdoor mat4K/yr
  • sisal door mat5K/yr
  • wicker mat4K/yr
  • jute door mats5K/yr
  • natural door mat4K/yr
  • woven doormat3K/yr
  • jute doormats526/yr

What reviews say buyers love and hate about Woven Door Mat

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall20%

Great quality mat

Size-Overall9%

Great Fit

Advertised Vs Actual Product9%

Exactly as shown

Value For Money8%

Good value for money

Ease Of Cleaning6%

Good cleaning

What buyers complain about

61% of reviews
Size-Overall19%

It is the complete wrong size

Quality-Overall8%

is not very well-made

Thickness7%

The mat is thinner than I expected

Stain Resistance5%

The rug is probably stained too

Color4%

Instantly faded

Woven Door Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

4.6%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Color
16%
3Advertised Vs Actual Product
6%
4Thickness
6%
5Quality-Overall
4%

Common Woven Door Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Woven Door Mat 52/100 on Amazon United States — Worth a look. The niche generates $27K/yr across 38 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +25.6% over the last 90 days.
Search demand for Woven Door Mat on Amazon United States is steady year-round — the busiest month runs 2.3× the quietest.