Woven Door Mat

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

+25.6%

Conversion, latest week

2.2%

Market size, estimated

$27Ka year

Peak month

July2.3× the quietest month

Top search term

jute door mat outdoor10K searches a year

Listings sell for $27.33 on average, from $12.40 to $71.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.33 that is $0 to $3K a year per listing.

Average price

$27.33inside the $15 to $100 sweet spot

Price range

$12.40–$71.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #1,424 within Doormats. It carries 1,538 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#1,424in Doormats

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,538per listing

Listings tracked

38

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months