Is woven door mat profitable to sell on Amazon United States?

The niche generates $27K/yr across 38 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the woven door mat niche?

28 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in woven door mat?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.6%.

When does demand for woven door mat peak?

Demand is steady year-round — the busiest month runs 2.3× the quietest.

What does it cost to enter the woven door mat niche?

Listings span $12.40–$71.82; the average listing price is $27.33 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.

woven door mat

Worth a look

Shows a sweet-spot price point ($27.33 avg), but a small market ($27K/yr) keeps it on the watch list.

Avg price

Incredible$27.33

avg listing price — sweet spot $15–$100

Price range

Great$12.40–$71.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+25.6%

90-day search growth — must beat 0% to launch

Review moat

Okay1,537.82

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.6%

return rate — above 6% kills the launch gate

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$27K

$27K/yr · 45K searches

According to Flapen's Amazon United States niche tracking, woven door mat is a $27K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

woven door mat market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $27K–$34K; units × avg price
Launch success: —; 1 of 3 new (360d)
Conversion rate: 2.2%
Avg BSR: #1,424
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 6.6%
Avg brand age: 38 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 rising

Sellers

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

42%

Top 20: 82%

Open market

44%

Hausattire16%
PLUS Haven12%
MAINEVENT9%
IRONGATE8%
DEXI7%
COTTON CRAFT4%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +25.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.3×

Open Trend

Top woven door mat search terms

jute door mat outdoor10K/yr +40.1%2.1% conv.
woven door mat9K/yr +8.1%1.5% conv.
woven outdoor mat4K/yr +57.8%0.9% conv.
sisal door mat5K/yr +12.4%1.8% conv.
wicker mat4K/yr +37.5%0.3% conv.
jute door mats5K/yr +26.0%1.3% conv.
natural door mat4K/yr +9.9%1.9% conv.
woven doormat3K/yr +26.0%2.4% conv.
jute doormats526/yr -26.2%3.2% conv.

All search terms

Top woven door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hausattire Hand Woven Jute Braided Rug 2x3 Natural Reversible Boho Entry Area Rugs for Kitchen Living Room I Farmhouse Indoor Outdoor Decorative Floor Rug 24x36 Inches

Hausattire$24.994.4★2,921 rev

PLUS Haven 17.5x30 Jute Door Mat with Heavy-Duty Backing - Ideal for Outdoor or Indoor Uses - Non-Slip Welcome Mats for Entryway or Porch - Easy to Clean Front Door Mat - Natural Brown

PLUS Haven$21.594.5★10,090 rev

DEXI Jute Door Mat for Front Entryway 36x24 Braided Woven Doormat Outside Entrance Dirt Trapper Natural Fiber Entry Mats for Patio Brown

DEXI$47.764.3★99 rev

Jute Doormat 30x17 Inch Braided Door Mat Woven Welcome Mat Entryway

MAINEVENT$22.614.6★67 rev

MAINEVENT Rope Doormat 30x17 Inch Woven Mat for Indoor and Covered Outdoor Welcome Mat

MAINEVENT$31.154.5★72 rev

Newest

by launch date

Ottomanson Coco Coir Front Door Mat Heavy Duty Natural Coir Welcome Mat Non-Slip Outdoor Entryway Rug Dirt Scraper Door Mat for Porch & Entrance Border 17 x 30

Ottomanson$18.36133 rev

5mo ago

Croft&Cane Woven Coir Doormat Basketweave Design Non Slip Heavy Duty Back Door Mat - Easy Clean Dirt Trapping Durable Indoor Outdoor Entryway Front Door Mat 17 x 30 Inches - Natural

Croft&Cane$12.4016 rev

5mo ago

QiCaiJia Front Door Mat 17x30 Heavy Duty Waterproof Dirt Trapping Non-Slip Doormats Low Profile Entrance Mats for Front Indoor/Outdoor Brown

QiCaiJia$16.745 rev

12mo ago

LUMI Indoor Door Mat 20x32 Non-Slip Handwoven Sisal Rug Herringbone

LUMI$38.36116 rev

1y ago

DEXI Jute Door Mat for Front Entryway 36x24 Braided Woven Doormat Outside Entrance Dirt Trapper Natural Fiber Entry Mats for Patio Brown

DEXI$47.7699 rev

1y ago

What buyers say about woven door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great quality mat”

Size-Overall9%

“Great Fit”

Advertised Vs Actual Product9%

“Exactly as shown”

Value For Money8%

“Good value for money”

Ease Of Cleaning6%

“Good cleaning”

Color6%

“Great color”

Durability5%

“Very Durable”

Strength4%

“It is sturdy”

Grip4%

“Does not slip”

Design-Overall4%

“Love the subtle design”

What buyers complain about

Size-Overall19%

“It is the complete wrong size”

Quality-Overall8%

“is not very well-made”

Thickness7%

“The mat is thinner than I expected”

Stain Resistance5%

“The rug is probably stained too”

Color4%

“Instantly faded”

Thin4%

“Too thin”

Durability4%

“havent held up well”

Advertised Vs Actual Product4%

“Not as advertised”

Smell3%

“Product arrived with horrible smell”

Ease Of Cleaning3%

“gets dirty very easily”

Top return reasons

Size-Overall49%

Color16%

Advertised Vs Actual Product6%

Thickness6%

Quality-Overall4%

Material Quality4%

Thin3%

Functionality-Overall2%

Flatness1%

Smell1%

Common questions

Is woven door mat profitable to sell on Amazon United States?: The niche generates $27K/yr across 38 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the woven door mat niche?: 28 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in woven door mat?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.6%.
When does demand for woven door mat peak?: Demand is steady year-round — the busiest month runs 2.3× the quietest.
What does it cost to enter the woven door mat niche?: Listings span $12.40–$71.82; the average listing price is $27.33 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.