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Worm Tea

Fail

Shoppers spend an estimated $25K a year here, so Worm Tea is a Fail.

Flapen Score
47
47 / 100
Ranks 6,868 of 8,839 Patio, Lawn & Garden niches · −9 vs the category median of 56
Market size
$25K/yr16K searches / yr
90-day growth
+58.4%search demand this quarter
Competition
82%top-5 click share · 8 brands · 7 sellers

Flapen Score

Worm Tea against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Worm Tea is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worm Tea market on Amazon at a glance

Shoppers on Amazon United States searched for Worm Tea 16K times last year and spent an estimated $25K. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+58.4%
Conversion, latest week
6.1%
Market size, estimated
$25Ka year
Peak month
May3.0× the quietest month
Top search term
worm tea10K searches a year

02 · Price

A sale here is worth $26.22.

Listings sell for $26.22 on average, from $10.00 to $47.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $26.22 that is $0 to $3K a year per listing.

Average price
$26.22inside the $15 to $100 sweet spot
Price range
$10.00–$47.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #1,417 within Soils, Mulches & Planting Media. It carries 847 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
13.7%
Average rank
#1,417in Soils, Mulches & Planting Media
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
847per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Worm Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

7

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Brand 160%
  • Brand 223%
  • Brand 38%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Worm Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Worm Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • worm tea10K/yr
  • worm tea fertilizer liquid3K/yr
  • worm casting tea3K/yr

Reviews and returns

What reviews say buyers love and hate about Worm Tea

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Plant Growth”
33%of negative reviews mention “Smell”
0.3%of orders come back
“The smell is a bit strong”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Worm Tea questions

Answered from the same tracked data.