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Worm Castings

Maybe

An estimated 0.2% of orders come back. But the products selling today already average 4.7★, so Worm Castings is a Maybe.

Flapen Score
62
62 / 100
Top 25% of 8,839 Patio, Lawn & Garden niches · +6 vs the category median of 56
Market size
$2.0M/yr959K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
54%top-5 click share · 14 brands · 35 sellers

Flapen Score

Worm Castings against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Worm Castings is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worm Castings market on Amazon at a glance

Shoppers on Amazon United States searched for Worm Castings 959K times last year and spent an estimated $2.0M. The top 5 brands take 83% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 959K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
959K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
9.2%
Market size, estimated
$2.0Ma year
Peak month
April3.3× the quietest month
Top search term
worm castings490K searches a year

02 · Price

A sale here is worth $22.07.

Listings sell for $22.07 on average, from $7.50 to $67.40. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $22.07 that is $88K to $110K a year per listing.

Average price
$22.07inside the $15 to $100 sweet spot
Price range
$7.50–$67.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$88K–$110K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #479 within Soils, Mulches & Planting Media. It carries 1,936 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
67%
Out of stock, average day
4.9%
Average rank
#479in Soils, Mulches & Planting Media
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,936per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Worm Castings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

35

Top-5 brand share

83%

Top 20: 97%

Top-5 click share

54%

Top 20: 92%

Open market

14%

  • Brand 128%
  • Brand 227%
  • Brand 313%
  • Brand 410%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (8 brands, 14%)

Demand

Worm Castings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.3×

Search terms

Top Worm Castings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • worm castings490K/yr
  • worm castings for gardening82K/yr
  • earthworm castings75K/yr
  • worm castings for plants105K/yr
  • humus de lombriz para plantas38K/yr
  • worm casting36K/yr
  • wiggle worm castings14K/yr
  • worm castings organic fertilizer16K/yr
  • organic worm castings15K/yr
  • humus de lombriz13K/yr

Reviews and returns

What reviews say buyers love and hate about Worm Castings

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Plant Growth”
13%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Poor quality control, apparently”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Worm Castings questions

Answered from the same tracked data.