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Witch Decorations

Pass

Witch Decorations scores 65 out of 100, a Pass. Shoppers spend an estimated $69K a year here, search demand grew +207.6% this quarter, and an estimated 4.5% of orders come back.

Flapen Score
65
65 / 100
Top 16% of 8,839 Patio, Lawn & Garden niches · +9 vs the category median of 56
Market size
$69K/yr680K searches / yr
90-day growth
+207.6%search demand this quarter
Competition
22%top-5 click share · 71 brands · 106 sellers

Flapen Score

Witch Decorations against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Witch Decorations is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witch Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Witch Decorations 680K times last year and spent an estimated $69K. The top 5 brands take 31% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +207.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
680K
Growth, 90 days vs prior 90
+207.6%
Conversion, latest week
0.4%
Market size, estimated
$69Ka year
Peak month
October69.7× the quietest month
Top search term
halloween witch decor82K searches a year

02 · Price

A sale here is worth $24.14.

Listings sell for $24.14 on average, from $3.78 to $66.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $24.14 that is $0 to $2K a year per listing.

Average price
$24.14inside the $15 to $100 sweet spot
Price range
$3.78–$66.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #6,821 within Decorative Garden Stakes. It carries 738 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
89%
Out of stock, average day
32.2%
Average rank
#6,821in Decorative Garden Stakes
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
738per listing
Listings tracked
92

04 · Newcomers

4 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Witch Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

71 falling

Sellers

106

Top-5 brand share

31%

Top 20: 69%

Top-5 click share

22%

Top 20: 56%

Open market

65%

  • Brand 114%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Witch Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 69.7×

Search terms

Top Witch Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween witch decor82K/yr
  • halloween witch63K/yr
  • witch decorations82K/yr
  • witch halloween decor108K/yr
  • halloween witches48K/yr
  • halloween witch decorations36K/yr
  • witch halloween decorations35K/yr
  • witch outdoor decor21K/yr
  • outdoor witch decor17K/yr
  • halloween decorations witch12K/yr

Reviews and returns

What reviews say buyers love and hate about Witch Decorations

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
4.5%of orders come back
“They dont quite fit one another”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Witch Decorations questions

Answered from the same tracked data.