witch decorations
Worth a lookShows demand growing +207.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+207.6%90-day search growth — must beat 0% to launch
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.14avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$3.78–$66.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good737.65avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$69K$69K/yr · 680K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, witch decorations is a $69K/yr Amazon United States market (680K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 65/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
witch decorations market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $241K–$302K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #6,821
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 75%
- Out of stock
- 32.2%
- Avg brand age
- 27 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
71 falling
Sellers
106
Top-5 brand share
31%
Top 20: 69%
Top-5 click share
22%
Top 20: 56%
Open market
65%
- ORIENTAL CHERRY14%
- JOYIN4%
- DR.DUDU4%
- TW SHINE4%
- Suhine4%
- Generic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +207.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 69.7×
Top witch decorations search terms
- halloween witch decor82K/yr
- halloween witch63K/yr
- witch decorations82K/yr
- witch halloween decor108K/yr
- halloween witches48K/yr
- halloween witch decorations36K/yr
- witch halloween decorations35K/yr
- witch outdoor decor21K/yr
- outdoor witch decor17K/yr
- halloween decorations witch12K/yr
Top witch decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Decorations - Halloween Decor - Broom Parking Sign with 3 Wooden Witches Brooms - Cute Hocus Pocus Front Porch Wall Decor for Indoor Outdoor Home Office Party Decoration
ORIENTAL CHERRY$37.724.6★478 rev
TW SHINE Halloween Witch Decorations Outdoor 5 FT Set of 3 Holding Hands Witches Stakes with Glowing Face Lighted Halloween Decor for Party Yard Lawn Porch Garden Haunted House Props
TW SHINE$61.044.3★102 rev
Halloween Decorations - Large Witches Cauldron on 54 Tripod with Lights - Black Plastic Bowl Decor - Hocus Pocus Candy Bucket Decoration for Indoor Outdoor Home Room Porch Yard Lawn Party Outside
ORIENTAL CHERRY$48.554.1★313 rev
Suhine 12 Inch Large Summer Halloween Witch Shoes Hanging Decoration 3D Primitive Vintage Retro Witch Boot Ornaments for Halloween Wall Door Mantel Indoor Outdoor Farmhouse Decoration
Suhine$16.294.4★289 rev
Witch House Vintage Metal Sign Decor Plaque 8x12 in Funny Retro Poster for Garage Porch Cafe Bar Woman Cave Living Room Garden Shop Wall Decor Gift for Halloween
QIXFGUL$8.864.6★399 rev
Newest
by launch date
Halloween Decorations - Fall Decor for Home - 5.5 Ft Giant Light-Up Witches Broom - Rustic Farmhouse Decoration for Indoor Outdoor Front Door Porch
ORIENTAL CHERRY$42.036 rev
Halloween Decorations Outdoor - 5 Pack 4.3 FT Light Up Holding Hands Witches with Color Changing Glowing Faces - Halloween Witch Decor with Stake for Yard Lawn Garden Porch Haunted House Decor
Zesua$61.808 rev
Primitives by Kathy Sitter - Dancing Witches Decorative Sitter from Our Halloween Collection Featuring a Black Metal Cutout of Witches Dancing Around a fire Attached to a Coordinating Black Wood Base
Primitives by Kathy$14.998 rev
LuLuya Cracker Barrel Witch Statue 7.9 2025 New Halloween Enchanting Witch Statue Gothic Halloween Resin Figurine Retro Magician Mysterious Decor Dark Fantasy Desktop Ornament
LuLuya$10.8240 rev
PMDYBY Resin Tabletop Gothic Decor Witch Statue Retro/Modern Style Decor Bookshelf/Desktop Decoration and Has A Cool Mystic Look 7.5 Inch
PMDYBY$12.8827 rev
Trending
90-day click momentumHalloween Decorations - Fall Decor for Home - 5.5 Ft Giant Light-Up Witches Broom - Rustic Farmhouse Decoration for Indoor Outdoor Front Door Porch
ORIENTAL CHERRY$42.035.0★
Halloween Decorations Outdoor - 5 Pack 4.3 FT Light Up Holding Hands Witches with Color Changing Glowing Faces - Halloween Witch Decor with Stake for Yard Lawn Garden Porch Haunted House Decor
Zesua$61.805.0★
Fun Express Standing Witch with Red Apple Halloween Decoration - Lights up and Makes Sound - Scary Home Decor
Fun Express$65.624.6★
Primitives by Kathy Sitter - Dancing Witches Decorative Sitter from Our Halloween Collection Featuring a Black Metal Cutout of Witches Dancing Around a fire Attached to a Coordinating Black Wood Base
Primitives by Kathy$14.995.0★
LuLuya Cracker Barrel Witch Statue 7.9 2025 New Halloween Enchanting Witch Statue Gothic Halloween Resin Figurine Retro Magician Mysterious Decor Dark Fantasy Desktop Ornament
LuLuya$10.824.9★
What buyers say about witch decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Theyre well made”
“Great lights”
“Good deal”
“As advertised”
“their size was perfect for what I wanted”
“Very elegant ambiance”
“The material feels durable”
“Easy to use”
“Easy to put together”
“The colors are bright”
What buyers complain about
“They dont quite fit one another”
“Horrible Quality”
“Not at all as pictured”
“Material is cheap”
“Not very sturdy”
“The will not last”
“Dont let the price influence you”
“Trust me, these do NOT glow”
“they 100% take paint”
“adhesive is STICKY”
Top return reasons
Common questions
- Is witch decorations profitable to sell on Amazon United States?
- The niche generates $69K/yr across 92 tracked products. 4 of 29 products launched in the last 360 days are still selling. 90-day search growth is +207.6%. Flapen's verdict: Worth a look (65/100).
- How competitive is the witch decorations niche?
- 71 brands and 106 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in witch decorations?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.5%.
- When does demand for witch decorations peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 69.7× the quietest.
- What does it cost to enter the witch decorations niche?
- Listings span $3.78–$66.93; the average listing price is $24.14 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.