Wise Owl
MaybeProducts sell for $49.64 on average, inside the sweet spot. But the products selling today already average 4.7★, so Wise Owl is a Maybe.
- Flapen Score
- 51 / 100Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 5651
- Market size
- $225K/yr219K searches / yr
- 90-day growth
- +72.9%search demand this quarter
- Competition
- 46%top-5 click share · 15 brands · 23 sellers
Flapen Score
Wise Owl against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Wise Owl is stronger. Inside it, weaker.
Market
The Wise Owl market on Amazon at a glance
Shoppers on Amazon United States searched for Wise Owl 219K times last year and spent an estimated $225K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +72.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- +72.9%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $225Ka year
- Peak month
- June3.7× the quietest month
- Top search term
- eno hammock131K searches a year
02 · Price
A sale here is worth $49.64.
Listings sell for $49.64 on average, from $14.35 to $198.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $49.64 that is $5K to $12K a year per listing.
- Average price
- $49.64inside the $15 to $100 sweet spot
- Price range
- $14.35–$198.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #26 within Hammocks, Stands & Accessories. It carries 4,511 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #26in Hammocks, Stands & Accessories
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 4,511per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Wise Owl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
23
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
10%
- Brand 165%
- Brand 214%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (9 brands, 10%)
Demand
Wise Owl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×
Search terms
Top Wise Owl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eno hammock131K/yr
- backpacking hammock28K/yr
- ultralight hammock10K/yr
- hiking hammock9K/yr
- hammock eno7K/yr
- sleeping hammock camping5K/yr
- 2 person camping hammock4K/yr
- kootek hammock5K/yr
- backpack hammock3K/yr
- military hammock4K/yr
Reviews and returns
What reviews say buyers love and hate about Wise Owl
We read the reviews and the return reasons for every product selling here.
“Cheaply Made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wise Owl questions
Answered from the same tracked data.