wipe your paws doormat outdoor
Worth a lookShows low returns (1.2%), but a small market ($55K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$20.54avg listing price — sweet spot $15–$100
Price range
Great$9.29–$35.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,824.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, wipe your paws doormat outdoor is a $55K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
wipe your paws doormat outdoor market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $51K–$62K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #4,812
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 71%
- Out of stock
- 11.7%
- Avg brand age
- 38 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
27
Top-5 brand share
59%
Top 20: 93%
Top-5 click share
56%
Top 20: 99%
Open market
34%
- HLFMVWE18%
- PLUS Haven17%
- MAINEVENT9%
- GORILLA GRIP8%
- Croft&Cane7%
- --7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.8×
Top wipe your paws doormat outdoor search terms
- wipe your paws doormat outdoor33K/yr
- wipe your paws doormat15K/yr
- wipe your paws5K/yr
- wipe your paws mat5K/yr
Top wipe your paws doormat outdoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PLUS Haven Coco Coir Door Mat with Heavy Duty Backing Wipe Your Paws Doormat 17.5 x 30 Size Easy to Clean Entry Mat Beautiful Color and Sizing for Outdoor and Indoor uses Home Dcor
PLUS Haven$19.414.5★10,090 rev
HLFMVWE Welcome Door Mats for Entrance Funny Door Mat Wipe Your Paws Floor Mat Welcome Mats for Front Door Indoor Non Slip Backing Rubber Mat for Outside Dog Doormat Grey
HLFMVWE$15.664.6★1,870 rev
MAINEVENT Wipe Your Paws Doormat Outdoor 30x17 Inch Door Mat Wipe Your Paws Welcome Mat Coir Door Mat Outdoor Mat Cat Gift Dog Gift Cat Lover Dog Lover
MAINEVENT$25.854.7★143 rev
GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain and Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean Patio Mat 29x17 Stone Paws
GORILLA GRIP$25.434.4★39,377 rev
Croft&Cane Welcome Doormat Non Slip Coco Coir Door Mat - Wipe Your Paws Dirt Trapping Entryway Mat - Low Profile Indoor Outdoor Front Door Mat for Patio Porch & High Traffic Areas - 17 x 30 Inches
Croft&Cane$16.874.9★38 rev
Newest
by launch dateCroft&Cane Welcome Doormat Non Slip Coco Coir Door Mat - Wipe Your Paws Dirt Trapping Entryway Mat - Low Profile Indoor Outdoor Front Door Mat for Patio Porch & High Traffic Areas - 17 x 30 Inches
Croft&Cane$16.8738 rev
Tinideya 2 Pack Funny Wipe Your Paws Doormat Set 23x35 in Buffalo Plaid Non Slip Outdoor Welcome Mat & Coir Paw Print Rug for Dog Lovers Front Door Entryway Porch Bathroom Indoor Home Gifts Decor
Tinideya$24.6350 rev
QIONG MENG Summer Door Mat Wipe Your Paws Doormat Outdoor Coastal Decor Beach Welcome Mat Entrance Rugs 17 x 27 Inch Farmhouse Home Kitchen Floor Front Door Mat
QIONG MENG$16.5891 rev
PLUS Haven Coco Coir Door Mat with Heavy Duty Backing Wipe Your Paws Doormat 17.5 x 30 Size Easy to Clean Entry Mat Beautiful Color and Sizing for Outdoor and Indoor uses Home Dcor
PLUS Haven$19.4110,090 rev
AMARU DOOR MATS - Coir Welcome Mat Non-Slip Wipe Your Paws 17 x 29 in
AMARU DOOR MATS$25.91467 rev
Trending
90-day click momentumCroft&Cane Welcome Doormat Non Slip Coco Coir Door Mat - Wipe Your Paws Dirt Trapping Entryway Mat - Low Profile Indoor Outdoor Front Door Mat for Patio Porch & High Traffic Areas - 17 x 30 Inches
Croft&Cane$16.874.9★
Tinideya 2 Pack Funny Wipe Your Paws Doormat Set 23x35 in Buffalo Plaid Non Slip Outdoor Welcome Mat & Coir Paw Print Rug for Dog Lovers Front Door Entryway Porch Bathroom Indoor Home Gifts Decor
Tinideya$24.633.9★
QIONG MENG Summer Door Mat Wipe Your Paws Doormat Outdoor Coastal Decor Beach Welcome Mat Entrance Rugs 17 x 27 Inch Farmhouse Home Kitchen Floor Front Door Mat
QIONG MENG$16.584.6★
AMARU DOOR MATS - Coir Welcome Mat Non-Slip Wipe Your Paws 17 x 29 in
AMARU DOOR MATS$25.914.8★
Bcoimo 3020 Absorbent Chenille Dog Doormat Non-Slip Quick Dry Entryway Rug Ideal for Homes with Dogs Machine Washable Dirt Trapper for Muddy Paws (Grey 3020 Inches)
Bcoimo$9.294.6★
What buyers say about wipe your paws doormat outdoor
What buyers praise and complain about, mined from review topics.What buyers love
“This rug is very good quality”
“Good value”
“As advertised”
“Soft to walk on”
“My dog loves it”
“yet clean up nice”
“Absorbant”
“Nice thick mat”
“Cute and durable”
“Nice size”
What buyers complain about
“Low quality”
“Black yarn falls out”
“It is a bit thin”
“Obviously, it will get dirty,”
“Defective non-slip backing”
“Does not absorb water...waste of money”
“turning more pink color from the black it looks really cheap”
“Dont work”
“Material is cheap”
“I ordered the slightly used one for a few bucks cheaper and instead received a completely molded, dirty, ripped disgusting rug”
Top return reasons
Common questions
- Is wipe your paws doormat outdoor profitable to sell on Amazon United States?
- The niche generates $55K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the wipe your paws doormat outdoor niche?
- 19 brands and 27 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in wipe your paws doormat outdoor?
- Top complaints mined from reviews: Quality-Overall, Durability, Thickness. The return rate is 1.2%.
- When does demand for wipe your paws doormat outdoor peak?
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the wipe your paws doormat outdoor niche?
- Listings span $9.29–$35.15; the average listing price is $20.54 (sweet spot $15–$100). The average incumbent carries 2,825 reviews — the moat a new listing must climb.