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Wipe Your Paws Doormat Outdoor

Wipe Your Paws Doormat Outdoor shows low returns (1.2%), but a small market ($55K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look

Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 56

Market size 14Growth 42Conversion 55Competition 48Returns 92Price range 77Avg price 89Brand share 76Review moat 37Quality gap 52
This niche Category average · 8,839 niches

Is Wipe Your Paws Doormat Outdoor profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wipe Your Paws Doormat Outdoor is a $55K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.

Wipe Your Paws Doormat Outdoor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +13.7% over the last 90 days and 4.6% of searches end in a purchase.

$55K

revenue / yr

Units sold / yr3K
Search volume / yr+13.7%58K
Conversion rate4.6%
Avg price$20.54

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers19 · 27
Top-5 product click share56%
Open market41%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement71%
New entrants (1y)6· 3 succeeded
Avg rating4.4★
Avg reviews2,825

Top Wipe Your Paws Doormat Outdoor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

27

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

56%

Top 20: 99%

Open market

34%

  • HLFMVWE18%
  • PLUS Haven17%
  • MAINEVENT9%
  • GORILLA GRIP8%
  • Croft&Cane7%
  • --7%

Wipe Your Paws Doormat Outdoor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR4.6%Products21Brands19Top 5 Brands59%OOS Rate11.7%Rating4.4★Reviews2,825Avg BSR#4,812
3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Top Wipe Your Paws Doormat Outdoor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wipe your paws doormat outdoor33K/yr
  • wipe your paws doormat15K/yr
  • wipe your paws5K/yr
  • wipe your paws mat5K/yr

What reviews say buyers love and hate about Wipe Your Paws Doormat Outdoor

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall21%

This rug is very good quality

Value For Money13%

Good value

Advertised Vs Actual Product11%

As advertised

Soft Feel6%

Soft to walk on

Pet Friendly6%

My dog loves it

What buyers complain about

69% of reviews
Quality-Overall20%

Low quality

Durability10%

Black yarn falls out

Thickness10%

It is a bit thin

Ease Of Cleaning6%

Obviously, it will get dirty,

Grip5%

Defective non-slip backing

Wipe Your Paws Doormat Outdoor return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Material Quality
14%
3Color
7%
4Thickness
4%
5Thin
4%

Common Wipe Your Paws Doormat Outdoor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wipe Your Paws Doormat Outdoor 53/100 on Amazon United States — Worth a look. The niche generates $55K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved +13.7% over the last 90 days.
Search demand for Wipe Your Paws Doormat Outdoor on Amazon United States peaks in Sep, where the busiest month runs 1.8× the quietest.