Is winter rye seed profitable to sell on Amazon United States?

The niche generates $102K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the winter rye seed niche?

13 brands and 32 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in winter rye seed?

Top complaints mined from reviews: Plant Growth, Value For Money, Functionality-Overall. The return rate is 0.8%.

When does demand for winter rye seed peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 7.7× the quietest.

What does it cost to enter the winter rye seed niche?

Listings span $4.96–$85.71; the average listing price is $26.83 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.

winter rye seed

Worth a look

Shows low returns (0.8%), but soft demand (-3.8% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.83

avg listing price — sweet spot $15–$100

Review moat

Great241.47

avg incumbent reviews — the moat a new listing must climb

Price range

Great$4.96–$85.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$102K

$102K/yr · 91K searches

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, winter rye seed is a $102K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

winter rye seed market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $161K–$215K; units × avg price
Conversion rate: 4.2%
Avg BSR: #2,105
Page quality: 0%
Prime: 60%
Sponsored: 87%
Out of stock: 5.9%
Avg brand age: 90 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

22%

Mountain Valley Seed Company34%
La Crosse Seed13%
CZ Grain10%
Groundio9%
Thunder Acres7%
Earth Inheritance5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.7×

Open Trend

Top winter rye seed search terms

winter rye seed36K/yr +15.2%3.2% conv.
cereal rye seed11K/yr +53.9%2.5% conv.
winter rye11K/yr +18.3%3.2% conv.
winter rye food plot seed4K/yr +289.0%4.6% conv.
winter rye grass seeds for lawn8K/yr -70.1%1.4% conv.
winter rye cover crop seeds4K/yr +122.5%4.1% conv.
winter rye grass seed12K/yr -86.6%2.5% conv.
winter rye seeds3K/yr -16.2%1.7% conv.
no till winter rye grass seed2K/yr -93.6%0.0% conv.

All search terms

Top winter rye seed products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mountain Valley Seed Co No-Till Winter Rye Seeds - 5 Lbs - Non-GMO

Mountain Valley Seed Company$26.614.2★921 rev

Winter Rye Seed for Planting 56 lb. Fast Growing Cover Crop for Spring & Fall Erosion Control Soil Improvement Food Plots Guardian Winter Rye Grass Seed La Crosse Seed

La Crosse Seed$85.714.3★14 rev

Groundio Winter Rye Seeds 3lbs Cover Crop Seeds Annual Secale Cereale to Plant

Groundio$18.114.2★105 rev

Cereal Rye Grain Seeds Open Pollinated Cover Crop Forage Deer Plot Food (8 Pounds)

CZ Grain$31.924.6★32 rev

Winter Rye Seed (Cereal Rye) Uncoated Cover Crop & Food Plot Seed | Non-GMO USA-Grown | Late-Planted Fall Cover Deer Food Plot Nurse Crop & Living Mulch (1 Pound)

Earth Inheritance$12.940.0★0 rev

Newest

by launch date

Winter Rye Seed (Cereal Rye) Uncoated Cover Crop & Food Plot Seed | Non-GMO USA-Grown | Late-Planted Fall Cover Deer Food Plot Nurse Crop & Living Mulch (1 Pound)

Earth Inheritance$12.940 rev

2mo ago

Winter Rye Seed for Planting 56 lb. Fast Growing Cover Crop for Spring & Fall Erosion Control Soil Improvement Food Plots Guardian Winter Rye Grass Seed La Crosse Seed

La Crosse Seed$85.7114 rev

11mo ago

Groundio Winter Rye Seeds 3lbs Cover Crop Seeds Annual Secale Cereale to Plant

Groundio$18.11105 rev

11mo ago

Sow Right Seeds - Winter Rye Seed for Planting - Cover Crops to Plant in Your Home Vegetable Garden - Enriches Soil and Adds Organic Matter - Helps Erosion - Non-GMO Heirloom Seeds - Gardening Gift

Sow Right Seeds$4.9639 rev

2y ago

Pennington Annual Ryegrass Seed Grass Seeds for Lawn 10 Lb

Pennington$25.03934 rev

2y ago

What buyers say about winter rye seed

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth50%

“Fast growing”

Quality-Overall17%

“Great value and quality is sturdy”

Value For Money8%

“Fair price”

Advertised Vs Actual Product5%

“as expected”

Color4%

“Busting with color”

Ease Of Use3%

“Easy to use”

Size-Overall2%

“Nice size bag for the price to”

Thickness2%

“Honestly, the more you put down, the better if youre going for that thick carpet look”

Brightness/Shine/Glow1%

“My grass is bright”

Functionality-Overall1%

“working ngreat”

What buyers complain about

Plant Growth66%

“no seed grew”

Value For Money6%

“Too expensive”

Functionality-Overall6%

“Didn't work”

Natural Resource Wastage4%

“Waste of water and time”

Durability4%

“Planted - grew and once reached 2 inches max, it died and killed everything around it”

Moist/Dry3%

“I have extremely dry soil that was turning to dust”

Size-Overall2%

“short on the amount”

Thickness2%

“thinnest thing I ever saw”

Top return reasons

Plant Growth25%

Advertised Vs Actual Product19%

Functionality-Overall16%

Leak-Proof11%

Value For Money11%

Durability5%

Size-Overall3%

Contamination3%

Maintenance And Repair3%

Ease Of Cleaning1%

Common questions

Is winter rye seed profitable to sell on Amazon United States?: The niche generates $102K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the winter rye seed niche?: 13 brands and 32 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in winter rye seed?: Top complaints mined from reviews: Plant Growth, Value For Money, Functionality-Overall. The return rate is 0.8%.
When does demand for winter rye seed peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 7.7× the quietest.
What does it cost to enter the winter rye seed niche?: Listings span $4.96–$85.71; the average listing price is $26.83 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.