Winter Grass Seed
FailThe top 5 brands take 100% of clicks, so Winter Grass Seed is a Fail.
- Flapen Score
- 37 / 100Ranks 8,260 of 8,839 Patio, Lawn & Garden niches · −19 vs the category median of 5637
- Market size
- $221K/yr211K searches / yr
- 90-day growth
- -46.8%search demand this quarter
- Competition
- 77%top-5 click share · 4 brands · 42 sellers
Flapen Score
Winter Grass Seed against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Winter Grass Seed is stronger. Inside it, weaker.
Market
The Winter Grass Seed market on Amazon at a glance
Shoppers on Amazon United States searched for Winter Grass Seed 211K times last year and spent an estimated $221K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -46.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.
- Searches, last 12 months
- 211K
- Growth, 90 days vs prior 90
- -46.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $221Ka year
- Peak month
- September188.9× the quietest month
- Top search term
- scotts winterguard13K searches a year
02 · Price
A sale here is worth $42.25.
Listings sell for $42.25 on average, from $18.88 to $76.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $42.25 that is $85K to $106K a year per listing.
- Average price
- $42.25inside the $15 to $100 sweet spot
- Price range
- $18.88–$76.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $85K–$106K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #921 within Soils, Mulches & Planting Media. It carries 7,512 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #921in Soils, Mulches & Planting Media
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 7,512per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Winter Grass Seed products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scotts Turf Builder WinterGuard Fall Lawn Food 10 lbs.
- Price
- $22.54
- Rating
- 4.6/5
- Reviews
- 13,841
- Age
- 3y ago

Scotts Turf Builder WinterGuard Fall Lawn Food 32.3 lbs.
- Price
- $49.50
- Rating
- 4.6/5
- Reviews
- 13,841
- Age
- 3y ago

Scotts Turf Builder WinterGuard Fall Weed & Feed 11.43 lbs.
- Price
- $31.73
- Rating
- 4.5/5
- Reviews
- 8,881
- Age
- 3y ago

Scotts Turf Builder WinterGuard Fall Lawn Food 12.5 lb. - Fall Lawn Fertilizer Builds Strong Deep Grass Roots for a Better Lawn Next Spring - Covers 5 000 sq. ft.
- Price
- $27.32
- Rating
- 4.6/5
- Reviews
- 13,841
- Age
- 19y ago

Scotts Turf Builder WinterGuard Fall Weed & Feed 11.28 lbs.
- Price
- $32.34
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago
Trending
estimated 90-day click momentum
Scotts Turf Builder 3-Bag Lawn Care Bundle for Small Northern Lawns with Weed & Feed5 SummerGuard and WinterGuard Weed Killer Insect Killer Grass Fertilizer
- Price
- $76.71
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 2y ago

Jonathan Green (12414) Winter Survival Fall Lawn Food - 10-0-20 Fall Lawn Fertilizer (15 000 Sq. Ft.)
- Price
- $63.13
- Rating
- 4.7/5
- Reviews
- 327
- Age
- 14y ago

Barenbrug Wonderlawn Winter Grass Seed Mix for Lawn Care and Landscaping 10 lbs. Bag
- Price
- $27.16
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 15y ago

Scotts Turf Builder WinterGuard Fall Lawn Food 32.3 lbs.
- Price
- $49.50
- Rating
- 4.6/5
- Reviews
- 13,841
- Age
- 3y ago

Scotts Turf Builder WinterGuard Fall Lawn Food 10 lbs.
- Price
- $22.54
- Rating
- 4.6/5
- Reviews
- 13,841
- Age
- 3y ago
Newest
by launch date
Scotts Turf Builder 3-Bag Lawn Care Bundle for Small Northern Lawns with Weed & Feed5 SummerGuard and WinterGuard Weed Killer Insect Killer Grass Fertilizer
- Price
- $76.71
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 2y ago

Scotts Turf Builder WinterGuard Fall Weed & Feed 11.28 lbs.
- Price
- $32.34
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 2y ago

Scotts Turf Builder WinterGuard Fall Weed & Feed 33.84 lbs.
- Price
- $74.17
- Rating
- 4.5/5
- Reviews
- 8,881
- Age
- 2y ago

Scotts Turf Builder WinterGuard Fall Lawn Food 10 lbs.
- Price
- $22.54
- Rating
- 4.6/5
- Reviews
- 13,841
- Age
- 3y ago

Scotts Turf Builder WinterGuard Fall Lawn Food 32.3 lbs.
- Price
- $49.50
- Rating
- 4.6/5
- Reviews
- 13,841
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
42
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Scotts91%
- Greenview4%
- Jonathan Green2%
- Barenbrug2%
Demand
Winter Grass Seed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 188.9×
Search terms
Top Winter Grass Seed search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- scotts winterguard13K/yr
- scotts fall weed and feed24K/yr
- winter grass seeds for lawn12K/yr
- fall lawn fertilizer18K/yr
- winter grass seed15K/yr
- fall fertilizer for lawns25K/yr
- winterizer lawn fertilizer15K/yr
- winter fertilizer for lawn15K/yr
- scotts winterguard weed and feed25K/yr
- winter grass3K/yr
Reviews and returns
What reviews say buyers love and hate about Winter Grass Seed
We read the reviews and the return reasons for every product selling here.
“Did not grow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Winter Grass Seed questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









