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Winter Grass Seed

Fail

The top 5 brands take 100% of clicks, so Winter Grass Seed is a Fail.

Flapen Score
37
37 / 100
Ranks 8,260 of 8,839 Patio, Lawn & Garden niches · −19 vs the category median of 56
Market size
$221K/yr211K searches / yr
90-day growth
-46.8%search demand this quarter
Competition
77%top-5 click share · 4 brands · 42 sellers

Flapen Score

Winter Grass Seed against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Winter Grass Seed is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winter Grass Seed market on Amazon at a glance

Shoppers on Amazon United States searched for Winter Grass Seed 211K times last year and spent an estimated $221K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -46.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-46.8%
Conversion, latest week
2.5%
Market size, estimated
$221Ka year
Peak month
September188.9× the quietest month
Top search term
scotts winterguard13K searches a year

02 · Price

A sale here is worth $42.25.

Listings sell for $42.25 on average, from $18.88 to $76.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $42.25 that is $85K to $106K a year per listing.

Average price
$42.25inside the $15 to $100 sweet spot
Price range
$18.88–$76.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$85K–$106K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #921 within Soils, Mulches & Planting Media. It carries 7,512 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#921in Soils, Mulches & Planting Media
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
7,512per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Winter Grass Seed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 24%
  • Brand 32%
  • Brand 42%

Demand

Winter Grass Seed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 188.9×

Search terms

Top Winter Grass Seed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scotts winterguard13K/yr
  • scotts fall weed and feed24K/yr
  • winter grass seeds for lawn12K/yr
  • fall lawn fertilizer18K/yr
  • winter grass seed15K/yr
  • fall fertilizer for lawns25K/yr
  • winterizer lawn fertilizer15K/yr
  • winter fertilizer for lawn15K/yr
  • scotts winterguard weed and feed25K/yr
  • winter grass3K/yr

Reviews and returns

What reviews say buyers love and hate about Winter Grass Seed

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Plant Growth”
58%of negative reviews mention “Plant Growth”
0.5%of orders come back
“Did not grow”
A buyer, on “Plant Growth”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Winter Grass Seed questions

Answered from the same tracked data.