Is winter door mat profitable to sell on Amazon United States?

The niche generates $52K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -91.2%. Flapen's verdict: Skip it (31/100).

How competitive is the winter door mat niche?

8 brands and 11 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in winter door mat?

Top complaints mined from reviews: Size-Overall, Flatness, Thickness. The return rate is 2.9%.

When does demand for winter door mat peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 155.6× the quietest.

What does it cost to enter the winter door mat niche?

Listings span $9.69–$64.81; the average listing price is $25.77 (sweet spot $15–$100). The average incumbent carries 10,657 reviews — the moat a new listing must climb.

winter door mat

Skip it

Soft demand (-91.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$25.77

avg listing price — sweet spot $15–$100

Price range

Great$9.69–$64.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad10,656.56

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$52K

$52K/yr · 332K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-91.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, winter door mat is a $52K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

winter door mat market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $206K–$258K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,251
Page quality: 0%
Prime: 100%
Sponsored: 44%
Out of stock: 26.6%
Avg brand age: 31 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

GORILLA GRIP28%
KAF Home15%
OLANLY12%
NociHah11%
GarveeHome10%
INOGIH10%
Open — no brand owns it (2 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -91.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 155.6×

Open Trend

Top winter door mat search terms

winter door mat41K/yr -83.1%0.4% conv.
winter doormat30K/yr -77.1%0.2% conv.
winter rug21K/yr -81.4%0.0% conv.
winter door mat outdoor29K/yr -91.9%0.0% conv.
winter welcome mat22K/yr -90.3%0.6% conv.
winter door mats66K/yr -97.8%0.0% conv.
winter mat10K/yr -94.0%0.8% conv.
winter front door mat17K/yr -93.6%0.0% conv.
winter rugs13K/yr -88.0%0.0% conv.
winter doormat outdoor12K/yr -86.3%0.0% conv.

All search terms

Top winter door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond

GORILLA GRIP$16.754.4★39,377 rev

KAF Home New Coir Doormat with Heavy-Duty Weather Resistant Non-Slip PVC Backing | 17 by 30 Inches 0.6 Inch Pile Height | Perfect for Indoor and Outdoor Use (Snowflake)

KAF Home$21.704.7★2,863 rev

OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black

OLANLY$9.694.3★12,689 rev

NociHah Winter Snowflakes Welcome Front-Door-Mat - Pine Trees Entrance Welcome-Doormat for Outdoor-Indoor-Entry-Rug for Outside Porch 17x29 Inch

NociHah$15.094.3★488 rev

GarveeHome Christmas Area Rug 5x7 Christmas Forest Green Rugs for Dining Room Floor mat Under Table with No-Slip Backing Animal Print Soft Holiday Carpet for Bedroom Nursery Festival Decor

GarveeHome$52.614.5★121 rev

Newest

by launch date

GarveeHome Christmas Area Rug 5x7 Christmas Forest Green Rugs for Dining Room Floor mat Under Table with No-Slip Backing Animal Print Soft Holiday Carpet for Bedroom Nursery Festival Decor

GarveeHome$52.61121 rev

9mo ago

Lofus 8x10 Area Rug for Living Room Green Washable Large Rugs with Non-Slip Backing Soft Boho Carpets for Bedroom Dining Room Home Office Indoor Nursery

Lofus$64.81598 rev

11mo ago

INOGIH Winter Xmas Welcome-Doormat Snowflake Pine Tree Artificial-Coir Door Mat with Backing Anti-Slip Holiday Home Decor 17x29 inch

INOGIH$12.49125 rev

12mo ago

Mealah Winter Welcome-Doormat-Front Door - Snowflake Pine-Tree Outdoor- Entrance-Porch Home Christmas Decor Door-Mats 17x29 Inch

Mealah$18.33271 rev

2y ago

OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black

OLANLY$9.6912,689 rev

2y ago

What buyers say about winter door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“high-quality mat”

Value For Money11%

“Good deal”

Advertised Vs Actual Product7%

“Exactly as pictured”

Size-Overall7%

“Perfect door size”

Soft Feel5%

“the soft material it is made of”

Ease Of Cleaning5%

“Easy to Clean”

Durability5%

“Very durable”

Strength4%

“Sturdy, stays in place”

Color4%

“The color is vibrant”

Grip3%

“Non slip”

What buyers complain about

Size-Overall33%

“It's small”

Flatness11%

“wont stay flat”

Thickness9%

“Not as thick as I would of liked”

Quality-Overall6%

“Not impressed on quality or size”

Color4%

“Much more green than I thought though”

Water Resistance4%

“Not rain resistant for me”

Value For Money3%

“expensive”

Advertised Vs Actual Product3%

“They are not at all what the description suggests”

Durability2%

“Started ripping in about 14 months”

Ease Of Cleaning2%

“Very hard to clean”

Top return reasons

Size-Overall60%

Color8%

Advertised Vs Actual Product6%

Quality-Overall4%

Flatness3%

Material Quality3%

Thin3%

Thickness3%

Smell2%

Functionality-Overall1%

Common questions

Is winter door mat profitable to sell on Amazon United States?: The niche generates $52K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -91.2%. Flapen's verdict: Skip it (31/100).
How competitive is the winter door mat niche?: 8 brands and 11 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in winter door mat?: Top complaints mined from reviews: Size-Overall, Flatness, Thickness. The return rate is 2.9%.
When does demand for winter door mat peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 155.6× the quietest.
What does it cost to enter the winter door mat niche?: Listings span $9.69–$64.81; the average listing price is $25.77 (sweet spot $15–$100). The average incumbent carries 10,657 reviews — the moat a new listing must climb.