Winter Door Mat

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -91.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

332K

Growth, 90 days vs prior 90

-91.2%

Conversion, latest week

0.6%

Market size, estimated

$52Ka year

Peak month

December155.6× the quietest month

Top search term

winter door mat41K searches a year

Listings sell for $25.77 on average, from $9.69 to $64.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $25.77 that is $0 to $3K a year per listing.

Average price

$25.77inside the $15 to $100 sweet spot

Price range

$9.69–$64.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.9%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #1,251 within Doormats. It carries 10,657 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

100%

Out of stock, average day

26.6%

Average rank

#1,251in Doormats

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

10,657per listing

Listings tracked

9

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months