windmill
Worth a lookShows beatable incumbent ratings (4.2★), but weak search conversion (0.5%) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$119.42avg listing price — sweet spot $15–$100
Review moat
Good812.34avg incumbent reviews — the moat a new listing must climb
Growth
Good+41.9%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Okay$113K$113K/yr · 179K searches
Price range
Bad$10.14–$537.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, windmill is a $113K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
windmill market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $119K–$149K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #225
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 97%
- Out of stock
- 6.5%
- Avg brand age
- 40 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
44
Top-5 brand share
68%
Top 20: 95%
Top-5 click share
48%
Top 20: 81%
Open market
29%
- VINGLI39%
- Windmill10%
- HAHASOLE9%
- Viveta6%
- Leigh Country4%
- Scott Windmills3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.9% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×
Top windmill search terms
- windmill160K/yr
- windmills for sale9K/yr
- molino de viento8K/yr
- decorative windmills for the yard1K/yr
Top windmill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VINGLI Upgrade 8FT Ornamental Windmill Backyard Garden Decoration Weather Vane Heavy Duty Metal Wind Mill w/ 4 Legs Design Grey
VINGLI$55.314.1★749 rev
VINGLI 8FT Ornamental Windmill Backyard Garden Decoration Weather Vane Heavy Duty Metal Wind Mill w/ 4 Legs Design (Grey)
VINGLI$39.814.4★4,072 rev
HAHASOLE 8ft Garden Windmill Heavy Duty Durable Metal Weather Vane for Backyard Ornamental Windmill for Yard Weather Resistant (Gray 8FT)
HAHASOLE$84.274.3★355 rev
Wind Spinners OutdoorMetal Vintage Style Single Sided Silver Windmill
Viveta$25.773.9★301 rev
VINGLI 8FT Ornamental Windmill Backyard Garden Decoration Weather Vane Heavy Duty Metal Wind Mill w/ 4 Legs Design (Blue)
VINGLI$54.964.4★4,072 rev
Newest
by launch date
6FT Windmill for Yard Garden Windmill with Rooster Weather Vane Heavy Duty Outdoor Metal Wind Mills with Stable 4-Leg Base Weather-Resistant Spinning Blades - Yard Art for Lawn & Garden (Black)
MARACOL$77.5422 rev
VINGLI Wood Wind Spinner Sturdy Cross-Braced Windmill for All Weather Outdoor Wind Mill for Garden Patio Lawn Decoration (Carbonized)
VINGLI$72.0026 rev
WISLAS Garden Windmill for Yard Decor 8 ft Tall Metal Windmill with Spinning Blades Weather-Resistant Outdoor Windmill for Lawn Farmhouse Rustic & Farm Decor Red
WISLAS$80.0661 rev
VINGLI Outdoor Yard Windmill Wooden Wind Spinner for Garden Yard Lawn Patio Decoration (Carbonized Wood Medium)
VINGLI$68.7339 rev
BinaryABC Outdoor Yard Windmill Metal Wind Spinner Wind Sculptures Spinners Yard Decor Pinwheel for Garden Yard Lawn Patio Decoration
BinaryABC$21.8354 rev
Trending
90-day click momentum6FT Windmill for Yard Garden Windmill with Rooster Weather Vane Heavy Duty Outdoor Metal Wind Mills with Stable 4-Leg Base Weather-Resistant Spinning Blades - Yard Art for Lawn & Garden (Black)
MARACOL$77.544.7★
Windmill Window Air Conditioner - Quiet & Smart Easy Install Voice-Enabled Remote & App Control AC Unit - 6 000 BTU
Windmill$300.424.1★
Windmill Window Air Conditioner - Quiet & Smart Easy Install Voice-Enabled Remote & App Control AC Unit - 8 000 BTU Inverter w/WhisperTech
Windmill$408.903.7★
Outsunny Windmill Weathervane with Bottom Shelf Freestanding Weather Vane with Windmill Head Stained Wood
Outsunny$131.363.6★
Leigh Country TX 93485 9 Char-Log Windmill
Leigh Country$281.384.4★
What buyers say about windmill
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to install”
“Product is pretty”
“Beautiful colors”
“Unique design”
“Very low noise”
“It is sturdy”
“Good Value”
“It was easy to put togeher”
“Beautiful and very durable”
“As advertised”
What buyers complain about
“Annoying to assemble”
“just cheap garbage”
“Bad instructions”
“falls apart easily”
“it was very loud”
“It was a little pricey”
“and none have worked as described”
“It's larger than most”
“Flimsy”
“Not the parts”
Top return reasons
Common questions
- Is windmill profitable to sell on Amazon United States?
- The niche generates $113K/yr across 38 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +41.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the windmill niche?
- 25 brands and 44 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in windmill?
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 2.0%.
- When does demand for windmill peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.5× the quietest.
- What does it cost to enter the windmill niche?
- Listings span $10.14–$537.44; the average listing price is $119.42 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.