wind spinners
Launch itA $1.5M/yr market growing +108.3% this quarter with returns at 1.7% — clears our launch bar.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Growth
Great+108.3%90-day search growth — must beat 0% to launch
Avg price
Great$49.45avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 2.7M searches
Returns
Great1.7%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good797.84avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.50–$281.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, wind spinners is a $1.5M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 78/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $1.5M–$2.0M
- units × avg price
- Launch success
- 72%
- 13 of 18 new (360d)
- Conversion rate
- 1.1%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 96%
- Out of stock
- 4.5%
- Avg brand age
- 39 months
- Avg seller age
- 172 days
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
75 falling
Sellers
90
Top-5 brand share
34%
Top 20: 71%
Top-5 click share
18%
Top 20: 48%
Open market
62%
- Cyan Oasis14%
- LimeHill5%
- VINGLI5%
- VUFOZ5%
- Lariander4%
- VEWOGARDEN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +108.3% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 5.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 121 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cyan Oasis Wind Spinners Outdoor Metal Large Wind Spinner with Stake for Yard and Garden Garden Wind Sculptures & Spinners Ideal Gift for Family (13 W x 70.5 H)
Cyan Oasis$48.994.6★638 rev
HDNICEZM Solar Wind Spinner Multi-Color LED Lighting by Solar Powered Glass Ball with Kinetic Wind Aculptures Dual Direction Decorative Lawn Ornament Wind Mill
HDNICEZM$33.464.5★919 rev
VUFOZ Solar Wind Spinners Outdoor Yard Decorations Outdoor Peacock Decor
VUFOZ$53.264.2★244 rev
Wind Spinners Outdoor for Yard and Garden 84 Inch Metal Large Outdoors Windmill Kinetic Wind Spinner Outside Decor for Yard Art Lawn Backyard Landscape Patio(24 W x 84 H)
Lariander$104.804.8★606 rev
VEWOGARDEN 360 Outdoor Wind Spinner Wind Sculpture Spinner with Metal Stake Yard Art Decor for Patio Lawn & Garden 63 * 13
VEWOGARDEN$31.194.0★1,777 rev
Newest
by launch date
6FT Windmill for Yard Garden Windmill with Rooster Weather Vane Heavy Duty Outdoor Metal Wind Mills with Stable 4-Leg Base Weather-Resistant Spinning Blades - Yard Art for Lawn & Garden (Black)
MARACOL$77.5422 rev
Gronhof 63 Metal Wind Spinner Outdoor Double-Sided Kinetic Yard Spinner Smooth Spinning Garden Decor Stable 5-Prong Stake Copper Yard Art for Lawn & Patio
gronhof$48.7994 rev
VUFOZ 4 Layer Wind Spinner Outdoor Metal 13 Kinetic Wind Spinner for Yard and Garden Decorative Metal Yard Art for Lawn or Patio
VUFOZ$50.3497 rev
SUNCKET 250th Anniversary American Eagle Flag Wind Spinner 12 Inch Stainless Steel Outdoor Garden Decor with 3D American Flag Design Hanging Yard Art for Patio & Indoor Use Gifts for Men Dad
SUNCKET$17.1362 rev
VEWOSTAR Metal Wind Spinners Outdoor Wind Spinners for Yard and Garden Kinetic Windmill Waterproof Wind Sculptures & Spinners for Patio Lawn Decor
VEWOSTAR$10.82557 rev
Trending
90-day click momentumSUNCKET 250th Anniversary American Eagle Flag Wind Spinner 12 Inch Stainless Steel Outdoor Garden Decor with 3D American Flag Design Hanging Yard Art for Patio & Indoor Use Gifts for Men Dad
SUNCKET$17.134.6★
VUFOZ 4 Layer Wind Spinner Outdoor Metal 13 Kinetic Wind Spinner for Yard and Garden Decorative Metal Yard Art for Lawn or Patio
VUFOZ$50.344.1★
6FT Windmill for Yard Garden Windmill with Rooster Weather Vane Heavy Duty Outdoor Metal Wind Mills with Stable 4-Leg Base Weather-Resistant Spinning Blades - Yard Art for Lawn & Garden (Black)
MARACOL$77.544.7★
THESEATOP 74 Wind Spinner Outdoor for Yard and Garden Double-Sided Large Metal Kinetic Wind Spinner with Classical Design Stable 3-Prong Stake Yard Art Decor for Patio Lawn (Bronze)
THESEATOP$48.604.7★
Gronhof 63 Metal Wind Spinner Outdoor Double-Sided Kinetic Yard Spinner Smooth Spinning Garden Decor Stable 5-Prong Stake Copper Yard Art for Lawn & Patio
gronhof$48.793.9★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Assembly is simple”
“The construction and hardware are great quality”
“Beautifully designed”
“Pole is sturdy”
“Great value”
“Exactly as advertised”
“unique gift”
“It's very bright and looks stunning”
“Its durable, easy to put together”
What buyers complain about
“Annoying to assemble”
“it's really short”
“Bad Quality”
“Break easily”
“not functional”
“Bad instructions”
“Not sturdy”
“And ultimately more expensive”
“rusted quickly,”
“Not as shown”
Top return reasons
Common questions
- Is wind spinners profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 121 tracked products. 13 of 18 products launched in the last 360 days are still selling. 90-day search growth is +108.3%. Flapen's verdict: Launch it (78/100).
- How competitive is the wind spinners niche?
- 75 brands and 90 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in wind spinners?
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 1.7%.
- When does demand for wind spinners peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 5.7× the quietest.
- What does it cost to enter the wind spinners niche?
- Listings span $6.50–$281.38; the average listing price is $49.45 (sweet spot $15–$100). The average incumbent carries 798 reviews — the moat a new listing must climb.
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