Is wildflower profitable to sell on Amazon United States?

The niche generates $207K/yr across 120 tracked products. 3 of 28 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the wildflower niche?

20 brands and 34 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in wildflower?

Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.8%.

When does demand for wildflower peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.8× the quietest.

What does it cost to enter the wildflower niche?

Listings span $6.62–$49.91; the average listing price is $29.04 (sweet spot $15–$100). The average incumbent carries 1,621 reviews — the moat a new listing must climb.

wildflower

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Competition

Incredible18%

top-5 click share — an open shelf

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.04

avg listing price — sweet spot $15–$100

Price range

Great$6.62–$49.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,621.34

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$207K

$207K/yr · 1.0M searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, wildflower is a $207K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

wildflower market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $290K–$363K; units × avg price
Conversion rate: 0.7%
Avg BSR: #3,447
Page quality: 0%
Prime: 82%
Sponsored: 98%
Out of stock: 4.3%
Avg brand age: 27 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

18%

Top 20: 48%

Open market

11%

Wildflower63%
Burpee10%
Earth Science6%
Fruivity3%
PLANTMEW3%
Eden Brothers3%
Open — no brand owns it (14 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -10.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.8×

Open Trend

Top wildflower search terms

wildflower case399K/yr -21.5%0.1% conv.
wildflower phone case120K/yr -6.6%0.1% conv.
wildflower132K/yr -5.8%0.7% conv.
wildflower cases56K/yr +15.3%0.1% conv.
bulk wildflower seeds36K/yr +5.3%6.4% conv.
wild flower35K/yr -10.0%1.5% conv.
wild flower phone case35K/yr -33.3%0.0% conv.
wildflower case iphone 1635K/yr -28.9%0.4% conv.
wildflower case iphone 16 pro max38K/yr -35.0%0.4% conv.
bulk wildflower seeds 50 lbs13K/yr -7.0%3.5% conv.

All search terms

Top wildflower products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wildflower Cases - Compatible with iPhone 16 Pro | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Spots Aesthetic Trendy Cute | Polka Dot - White & Black

Wildflower$34.024.7★284 rev

Burpee Wildflower 25 000 Bulk 1 Bag | 18 Varieties of Non-GMO Flower Seeds Pollinator Garden Perennial Mix

Burpee$8.964.0★8,505 rev

Wildflower Cases - Compatible with iPhone 16 Pro | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Bright Aesthetic Cute Trendy | Polka Dot - Pink and White

Wildflower$33.944.7★284 rev

Wildflower Cases - Compatible with iPhone 17 Pro Max | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Floral Nature Pink Green Dainty Trendy Cute | Sweet Lily

Wildflower$36.104.5★137 rev

Earth Science Wildflower Pollinator Mix - 6lb Over 56 000 Seeds 3-in-1 Mix of Wildflower Seeds Plant Food & Soil Conditioners for Bees Hummingbirds Butterflies Non-GMO Up to 1 000 Sq. Ft.

Earth Science$27.663.7★375 rev

Newest

by launch date

200 000+ Wildflower Seeds Bulk (4oz) 16 Varieties Perennial & Annual Mix Attract Bees Butterflies & Hummingbirds High Germination for Outdoor Pollinator Garden Unique Gift for Mother Women Mom

Fruivity$14.24407 rev

5mo ago

Wildflower Cases - Compatible with iPhone 17 Pro Max | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Floral Nature Pink Green Dainty Trendy Cute | Sweet Lily

Wildflower$36.10137 rev

10mo ago

Wildflower Cases - Compatible with iPhone 17 Pro | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Pink White Wings Aesthetic Trendy | Angel Baby

Wildflower$34.10126 rev

10mo ago

200 000+ Wildflower Seeds [4oz] 16 Variety Perennial Mix - Heirloom Seeds for Pollinator Gardens | Attracts Bees/Birds/Butterflies | High Germination Rate for Indoor & Outdoor

PLANTMEW$13.08736 rev

1y ago

Wildflower Cases - Compatible with iPhone 16 Pro | Protective Black Bumper 6.5ft Drop Test Certified Women Owned Small Business | Spots Aesthetic Trendy Cute | Polka Dot - White & Black

Wildflower$34.02284 rev

1y ago

What buyers say about wildflower

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth46%

“Great germination”

Quality-Overall12%

“Good quality seeds”

Value For Money8%

“Best value”

Color7%

“vibrant colors”

Ease Of Use5%

“Easy to Grow”

Advertised Vs Actual Product4%

“As advertised”

Size-Overall4%

“Great true fit”

Drop/Impact Protection2%

“Good level of protection without being bulky”

Durability2%

“Very durable and fits like a glove”

Instructions/User Manual/Troubleshooting1%

“Clear instructions”

What buyers complain about

Plant Growth60%

“Did not grow”

Value For Money10%

“Lower the price”

Size-Overall4%

“too big”

Advertised Vs Actual Product4%

“Misleading product”

Functionality-Overall4%

“Did not work”

Quality-Overall3%

“Garbage”

Smell3%

“Chemical smell”

Color2%

“only yellow ones came up”

Natural Resource Wastage1%

“Waste of time”

Instructions/User Manual/Troubleshooting1%

“Followed directions”

Top return reasons

Size-Overall37%

Color17%

Advertised Vs Actual Product10%

Value For Money9%

Plant Growth5%

Compatibility-Overall3%

Functionality-Overall2%

Material Quality1%

Display Colors1%

Quality-Overall1%

Common questions

Is wildflower profitable to sell on Amazon United States?: The niche generates $207K/yr across 120 tracked products. 3 of 28 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the wildflower niche?: 20 brands and 34 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in wildflower?: Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 0.8%.
When does demand for wildflower peak?: Demand peaks in May–Jun–Jul; the busiest month runs 3.8× the quietest.
What does it cost to enter the wildflower niche?: Listings span $6.62–$49.91; the average listing price is $29.04 (sweet spot $15–$100). The average incumbent carries 1,621 reviews — the moat a new listing must climb.