wild delight sizzle n heat bird food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.12avg listing price — sweet spot $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Great$11.86–$52.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+38.0%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,567.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 22K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wild delight sizzle n heat bird food is a $62K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun. Verdict: Worth a look — 57/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
wild delight sizzle n heat bird food market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $48K–$60K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 55%
- Out of stock
- 0.3%
- Avg brand age
- 90 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
73
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
3%
- Wild Delight79%
- COOL BIRDS7%
- Factory Hardware Store4%
- Wagner's3%
- Kaytee3%
- COLE'S THE BETTER WILD BIRD FEED2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.0% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.9×
Top wild delight sizzle n heat bird food search terms
- wild delight bird seed12K/yr
- bird seed that squirrels dont like4K/yr
- wild delight sizzle n heat bird food3K/yr
- wild delight2K/yr
Top wild delight sizzle n heat bird food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wild Delight Advanced Formula Squirrel Away Zero Waste Wild Bird Food 5lbs
Wild Delight$18.633.9★927 rev
Wild Delight Sizzle N Heat Bird Food 5 lb (372050)
Wild Delight$18.254.0★4,496 rev
Wild Delight 374050 5 Lb Deck Porch N Patio Birdfood
Wild Delight$25.294.8★51 rev
Wild Delight Advanced Formula Sizzle N Heat Wild Bird Food Spicy Bird Seed to Deter Squirrels 14 lbs
Wild Delight$39.184.2★1,724 rev
Wild Delight Advanced Formula Bugs N Berries Wild Bird Food 4.5 lbs
Wild Delight$15.404.5★1,592 rev
Newest
by launch date
Cool Birds No Mess Sad Squirrels Hot Bird Seed 10 lb. Spicy Shell-Free Blend with Peanuts Sunflower Hearts & Chili Pepper Oil No Waste Squirrel-Resistant Bird Food for Outside Feeders
COOL BIRDS$25.66430 rev
Cool Birds Hearts on Fire Hot Bird Seed 10 lb. 100% Hulled Sunflower Hearts with Chili Pepper Oil No Waste Bird Seed for Outside Feeders
COOL BIRDS$24.67655 rev
Wild Delight Advanced Formula Squirrel Away Zero Waste Wild Bird Food 5lbs
Wild Delight$18.63927 rev
Sizzle N Heat Bird Food (5 lb. Barrier Bag)
D & D Commodities LTD$24.26109 rev
Nature Anywhere Bird Seed Bird Banquet Bird Seed for Outside Feeders Wild Bird Seed Bird Food No Fillers Made in USA Wild Bird Food Blend
Nature Anywhere$24.68610 rev
Trending
90-day click momentum
WildDelight Hot Blend Wild Bird Food with Sunflower Kernels Premium Songbird Sizzle N Heat Seed Mix Works with Tube Hopper & Platform Feeders High Energy Blend 5 lb Bags (2 Pack)
Factory Hardware Store$39.822.5★
Wild Delight Deck Porch N Patio No Waste Bird Food 5 lb (374050)
Wild Delight$18.714.6★
Nature Anywhere Bird Seed Bird Banquet Bird Seed for Outside Feeders Wild Bird Seed Bird Food No Fillers Made in USA Wild Bird Food Blend
Nature Anywhere$24.684.6★
Wild Delight Sizzle N Heat Bird Food 5 lb (372050)
Wild Delight$18.254.0★
Kaytee Wild Bird Ultimate No Mess Wild Bird Food Seed For Cardinals Finches Chickadees Nuthatches Woodpeckers Grosbeaks Juncos and Other Colorful Songbirds 9.75 Pound
Kaytee$20.404.4★
What buyers say about wild delight sizzle n heat bird food
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality Seed”
“Excellent value”
“Happy birds”
“As Advertised”
“Keeping the rodents away”
“Good Size”
“leaving less mess”
“Those seeds grow fast”
“Easy to use”
“Long lasting and a great value for the money”
What buyers complain about
“it's too expensive”
“Didnt Work”
“No bugs that I can see”
“FALSE ADVERTISING”
“Infestation”
“Expensive for quality”
“it cannot fit everyone”
“Waste”
“It may be hot”
“Smells like dead animals”
Top return reasons
Common questions
- Is wild delight sizzle n heat bird food profitable to sell on Amazon United States?
- The niche generates $62K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +38.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the wild delight sizzle n heat bird food niche?
- 8 brands and 73 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in wild delight sizzle n heat bird food?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Pest/Insect Control. The return rate is 0.0%.
- When does demand for wild delight sizzle n heat bird food peak?
- Demand peaks in Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the wild delight sizzle n heat bird food niche?
- Listings span $11.86–$52.87; the average listing price is $24.12 (sweet spot $15–$100). The average incumbent carries 3,568 reviews — the moat a new listing must climb.