Is wicker table profitable to sell on Amazon United States?

The niche generates $163K/yr across 211 tracked products. 24 of 46 products launched in the last 360 days are still selling. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the wicker table niche?

115 brands and 174 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 26% of demand.

What do buyers complain about in wicker table?

Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 2.9%.

When does demand for wicker table peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.3× the quietest.

What does it cost to enter the wicker table niche?

Listings span $14.22–$320.82; the average listing price is $81.99 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.

wicker table

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible26%

top-5 brand share — no brand owns this niche

Avg price

Great$81.99

avg listing price — sweet spot $15–$100

Review moat

Good552.67

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Growth

Okay+18.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$163K

$163K/yr · 375K searches

Price range

Okay$14.22–$320.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, wicker table is a $163K/yr Amazon United States market (375K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

wicker table market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $123K–$164K; units × avg price
Conversion rate: 0.5%
Avg BSR: #1,069
Page quality: 0%
Prime: 57%
Sponsored: 87%
Out of stock: 7.8%
Avg brand age: 30 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

115 rising

Sellers

174

Top-5 brand share

26%

Top 20: 55%

Top-5 click share

12%

Top 20: 33%

Open market

71%

VINGLI9%
HuiDao5%
bali & pari4%
SAFAVIEH4%
Rpuzonier3%
Elepude3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.3×

Open Trend

Top wicker table search terms

wicker side table59K/yr +23.1%0.6% conv.
wicker table46K/yr +16.5%0.3% conv.
rattan table42K/yr +7.6%0.1% conv.
coastal side table27K/yr +16.1%0.2% conv.
coastal end table23K/yr +21.4%0.3% conv.
wicker end table24K/yr +14.7%0.5% conv.
boho table30K/yr -12.0%0.1% conv.
rattan outdoor side table9K/yr +156.1%0.8% conv.
small wicker table12K/yr +51.7%0.7% conv.
outdoor rattan side table8K/yr +125.9%0.7% conv.

All search terms

Top wicker table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elepude Outdoor Wicker Side Table Rattan Side Tables End Table for Patio with Glass Top Rattan Storage for Patio Garden Balcony

Elepude$57.664.5★136 rev

HuiDao Drink TableRattan Round Small Side Table for Small Spaces Boho Circle End Table Coffee Table with Solid Wood Leg for Living Room Pedestal Table for Bedroom Corners

HuiDao$50.354.5★146 rev

Household Essentials Handwoven Water Hyacinth Wicker Stool with Hourglass Shape Natural

Household Essentials$95.894.7★164 rev

VINGLI Outdoor Side Table with Storage Wicker Patio Side Table Tempered Glass Top End Table for Balcony Porch Deck (Brown)

VINGLI$48.764.6★389 rev

Rpuzonier Wicker Rattan Side Table Outdoor Square Rattan Coffee End Table with Tempered Glass Top and Storage for Patio Porch Lawn (Brown)

Rpuzonier$27.344.7★129 rev

Newest

by launch date

Huuger Narrow Night Stand End Table with Charging Station USB-C Port Rattan Side Table with Cabinet and Open Shelf Synthetic Rattan for Small Spaces Bedroom Natural Wood

Huuger$61.71116 rev

6mo ago

BITYODD Small Rattan Side Table with Storage 3 Tier Round/Oval End Table with Rattan Shelf Boho Nightstand Tool Free Assembly/Screw-Hole Free Tabletop-Living Room Bedroom-Brown

BITYODD$32.29348 rev

7mo ago

iFaveorr Rattan Round Side Table Rubberwood Small Drink Table for Small Spaces Solid Wood Pedestal Coffee Tables End Tables for Living Room Sofa Couch Bedroom Corners and Outdoor (Natural)

iFaveorr$36.3927 rev

9mo ago

PARTPHONER Boho Solar Outdoor Side Table with Built-in Lights Set of 2 All-Weather Wicker Nesting Tables Round Waterproof Accent End Table Design for Patio Porch Garden & Balcony Natural Brown

PARTPHONER$140.4150 rev

9mo ago

Eclatara Rattan Nightstand Set of 2 Boho Side Table with Round Edge Design Ultra-Thick Legs Bedside End Table with 2 Tier Open Shelves for Bedroom Caramel Oak

Eclatara$135.7944 rev

11mo ago

What buyers say about wicker table

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation23%

“Assembly was easy”

Quality-Overall12%

“Adorable and good quality”

Strength11%

“Feels sturdy”

Size-Overall8%

“Good size”

Value For Money7%

“Great buy for the money”

Design-Overall5%

“The design is simple”

Advertised Vs Actual Product5%

“Exactly what I expected”

Storage Capacity3%

“Nice storage”

Color3%

“color is accurate”

Durability2%

“The material feels durable”

What buyers complain about

Assembly/Installation14%

“Assembly is a pain”

Size-Overall13%

“bigger than I thought”

Quality-Overall9%

“Some of the worst build quality”

Value For Money4%

“a little pricey”

Color4%

“It is much darker”

Durability4%

“Fell apart”

Strength3%

“Very brittle”

Instructions/User Manual/Troubleshooting2%

“Instruction were terrible”

Wood Quality2%

“wood chipped on two pieces”

Alignment2%

“Holes don't line up”

Top return reasons

Size-Overall28%

Color23%

Defective Material/Parts9%

Advertised Vs Actual Product5%

Assembly/Installation5%

Quality-Overall5%

Wood Quality3%

Material Quality3%

Value For Money3%

Strength2%

Common questions

Is wicker table profitable to sell on Amazon United States?: The niche generates $163K/yr across 211 tracked products. 24 of 46 products launched in the last 360 days are still selling. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the wicker table niche?: 115 brands and 174 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 26% of demand.
What do buyers complain about in wicker table?: Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 2.9%.
When does demand for wicker table peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.3× the quietest.
What does it cost to enter the wicker table niche?: Listings span $14.22–$320.82; the average listing price is $81.99 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.