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wicker outdoor dining chairs

Worth a look

Shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 73Conversion 7Competition 95Returns 96Price range 3Avg price 35Brand share 96Review moat 86Quality gap 63

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great20%

top-5 click share — an open shelf

Review moat

Great288.76

avg incumbent reviews — the moat a new listing must climb

Growth

Good+57.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$269.91

avg listing price — sweet spot $15–$100

Market size

Okay$114K

$114K/yr · 75K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$65.67–$1083.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, wicker outdoor dining chairs is a $114K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 30% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

wicker outdoor dining chairs market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$67K–$135K
units × avg price
Conversion rate
0.6%
Avg BSR
#284
Page quality
0%
Prime
21%
Sponsored
92%
Out of stock
10.1%
Avg brand age
31 months
Avg seller age
187 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

66 rising

Sellers

97

Top-5 brand share

30%

Top 20: 65%

Top-5 click share

20%

Top 20: 45%

Open market

67%

  • Flash Furniture8%
  • SAFAVIEH7%
  • Redpick6%
  • PHI VILLA5%
  • Vimstora5%
  • Grand patio3%

Top wicker outdoor dining chairs search terms

  • wicker outdoor dining chairs12K/yr
  • outdoor wicker dining chairs13K/yr
  • black outdoor dining chairs11K/yr
  • patio table chairs set of 69K/yr
  • outdoor dining chairs set of 811K/yr
  • rattan outdoor dining chairs6K/yr
  • outdoor table chairs set of 65K/yr
  • patio chair set of 64K/yr
  • outdoor dining chairs black3K/yr
All search terms

Top wicker outdoor dining chairs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wicker outdoor dining chairs

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation17%

“Assembly was easy”

Quality-Overall14%

“The build quality is exceptional”

Comfort-Overall13%

“Comfy and Sturdy”

Value For Money11%

“GREAT PRICE”

Strength9%

“sturdy construction”

Durability3%

“Looks good and durable”

Cushion3%

“The seat cushion is comfy”

Size-Overall3%

“a good size for my table”

Advertised Vs Actual Product2%

“Exactly as described”

Weight Light2%

“The chairs are also lightweight. but not in a bad way”

What buyers complain about

Assembly/Installation23%

“Difficult to assemble”

Quality-Overall7%

“These chairs are low quality”

Size-Overall7%

“Too small”

Rusts/Corrodes5%

“Rusting Already”

Durability4%

“Poor durability”

Comfort-Overall3%

“Back is not comfortable”

Instructions/User Manual/Troubleshooting3%

“Bad Instructions”

Value For Money3%

“For the price its a huge bummer”

Alignment2%

“The screws and holes were not very well aligned”

Color2%

“the color is golden yellow not beige”

Top return reasons

Size-Overall18%
Assembly/Installation15%
Color10%
Defective Material/Parts9%
Comfort-Overall8%
Advertised Vs Actual Product7%
Quality-Overall5%
Material Quality3%
Height3%
Strength3%

Common questions

Is wicker outdoor dining chairs profitable to sell on Amazon United States?
The niche generates $114K/yr across 131 tracked products. 35 of 50 products launched in the last 360 days are still selling. 90-day search growth is +57.5%. Flapen's verdict: Worth a look (62/100).
How competitive is the wicker outdoor dining chairs niche?
66 brands and 97 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 30% of demand.
What do buyers complain about in wicker outdoor dining chairs?
Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Size-Overall. The return rate is 0.9%.
What does it cost to enter the wicker outdoor dining chairs niche?
Listings span $65.67–$1083.93; the average listing price is $269.91 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.