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59

wicker coffee table outdoor

Worth a look

Shows demand growing +114.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 95Conversion 10Competition 75Returns 94Price range 24Avg price 73Brand share 80Review moat 90Quality gap 40

Growth

Incredible+114.4%

90-day search growth — must beat 0% to launch

Returns

Great1.0%

return rate — above 5% kills the launch gate

Review moat

Great201.26

avg incumbent reviews — the moat a new listing must climb

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$106.25

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad$39.68–$290.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$38K

$38K/yr · 46K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, wicker coffee table outdoor is a $38K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

wicker coffee table outdoor market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$27K–$53K
units × avg price
Conversion rate
0.8%
Avg BSR
#252
Page quality
0%
Prime
40%
Sponsored
85%
Out of stock
15.5%
Avg brand age
38 months
Avg seller age
203 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 falling

Sellers

64

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

40%

Top 20: 74%

Open market

41%

  • Rattaner21%
  • VINGLI17%
  • UDPATIO6%
  • Yaheetech6%
  • DIMAR GARDEN5%
  • Furniture of America4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +114.4% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.1×

Top wicker coffee table outdoor search terms

  • outdoor wicker coffee table16K/yr
  • wicker coffee table outdoor14K/yr
  • wicker outdoor coffee table8K/yr
  • outdoor rattan coffee table7K/yr
All search terms

Top wicker coffee table outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wicker coffee table outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“Assembly was simple”

Quality-Overall16%

“nice quality, easy putting together”

Strength10%

“The table seems sturdy enough”

Advertised Vs Actual Product7%

“Exactly what I wanted”

Size-Overall7%

“Good size”

Design-Overall6%

“It's the perfect blend of style”

Value For Money6%

“Can't beat the price”

Storage Capacity5%

“Storage option is bonus”

Durability3%

“It feels durable”

Suitable For Outdoor2%

“Perfect for outdoor patio”

What buyers complain about

Size-Overall14%

“just a little short”

Assembly/Installation14%

“However, assembly was not easy”

Quality-Overall6%

“Poor quality”

Material Quality6%

“Cheap plastic”

Instructions/User Manual/Troubleshooting5%

“The instructions are bad”

Color4%

“It almost physically hurts me when I look at the color”

Strength3%

“Wobbles”

Mounting3%

“I would return if I could take the screws out”

Design-Overall3%

“Probably the worst construction Ive ever seen off Amazon”

Alignment2%

“The holes and bolts didn't line up well so make sure you leave everything a little loose until you get all the bolts and screws lined up and started”

Top return reasons

Size-Overall33%
Color26%
Defective Material/Parts7%
Advertised Vs Actual Product6%
Quality-Overall5%
Material Quality4%
Strength3%
Assembly/Installation2%
Value For Money2%
Height1%

Common questions

Is wicker coffee table outdoor profitable to sell on Amazon United States?
The niche generates $38K/yr across 47 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +114.4%. Flapen's verdict: Worth a look (59/100).
How competitive is the wicker coffee table outdoor niche?
32 brands and 64 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in wicker coffee table outdoor?
Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 1.0%.
When does demand for wicker coffee table outdoor peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.1× the quietest.
What does it cost to enter the wicker coffee table outdoor niche?
Listings span $39.68–$290.94; the average listing price is $106.25 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.