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57

white wicker chair

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 61Conversion 7Competition 93Returns 97Price range 3Avg price 26Brand share 78Review moat 84Quality gap 52

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Great22%

top-5 click share — an open shelf

Review moat

Great328.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Great57%

top-5 brand share — no brand owns this niche

Growth

Good+37.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$153K

$153K/yr · 89K searches

Avg price

Okay$328.20

avg listing price — sweet spot $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$61.90–$1155.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, white wicker chair is a $153K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

white wicker chair market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$82K–$164K
units × avg price
Conversion rate
0.5%
Avg BSR
#718
Page quality
0%
Prime
15%
Sponsored
60%
Out of stock
16.3%
Avg brand age
35 months
Avg seller age
202 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

59

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

22%

Top 20: 53%

Open market

39%

  • Jeco25%
  • MEETWARM15%
  • VIVIJASON6%
  • Wicker Lane6%
  • Wickerix5%
  • Krikacy4%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +37.3% search growth over the last 90 days.
3K2KPrime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.0×

Top white wicker chair search terms

  • white wicker chair22K/yr
  • white wicker furniture16K/yr
  • white outdoor furniture10K/yr
  • white wicker chairs8K/yr
  • white wicker outdoor furniture9K/yr
  • white wicker loveseat7K/yr
  • white wicker patio chairs5K/yr
  • white wicker5K/yr
  • white patio furniture set6K/yr
All search terms

Top white wicker chair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$9K8%$12K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about white wicker chair

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good Quality”

Comfort-Overall14%

“Beautiful and comfortable”

Assembly/Installation12%

“Assembly was easy”

Strength11%

“Very sturdy piece of furniture”

Cushion6%

“Sturdy/firm cushions”

Value For Money5%

“Affordable”

Advertised Vs Actual Product3%

“Just as advertised”

Size-Overall3%

“The size is nice”

Design-Overall2%

“The design and concept are great”

Material Quality1%

“quality of he HDPE material is excellent”

What buyers complain about

Assembly/Installation12%

“Extremely difficult assembly”

Quality-Overall9%

“The chairs are not the best quality”

Color8%

“It is an off white”

Cushion7%

“Cushions are thin”

Durability5%

“they are all bent”

Size-Overall5%

“it is very small”

Advertised Vs Actual Product5%

“Color other than photos”

Material Quality3%

“Plastic/cheap look”

Strength2%

“Weak not sturdy difficult to assemble”

Comfort-Overall2%

“the cushions are not top comfort quality”

Top return reasons

Size-Overall20%
Color15%
Defective Material/Parts10%
Advertised Vs Actual Product9%
Assembly/Installation9%
Material Quality7%
Quality-Overall4%
Wood Quality3%
Strength3%
Rusts/Corrodes2%

Common questions

Is white wicker chair profitable to sell on Amazon United States?
The niche generates $153K/yr across 86 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is +37.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the white wicker chair niche?
35 brands and 59 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in white wicker chair?
Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Color. The return rate is 0.7%.
When does demand for white wicker chair peak?
Demand peaks in Apr–May–Jun; the busiest month runs 4.0× the quietest.
What does it cost to enter the white wicker chair niche?
Listings span $61.90–$1155.28; the average listing price is $328.20 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.