White Umbrella Base

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +150.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

+150.6%

Conversion, latest week

5.0%

Market size, estimated

$123Ka year

Peak month

June8.8× the quietest month

Top search term

white umbrella base20K searches a year

Listings sell for $55.60 on average, from $20.79 to $91.43. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $55.60 that is $0 to $6K a year per listing.

Average price

$55.60inside the $15 to $100 sweet spot

Price range

$20.79–$91.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

3.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #243 within Umbrellas & Shade. It carries 1,498 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

69%

Out of stock, average day

4.8%

Average rank

#243in Umbrellas & Shade

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

1,498per listing

Listings tracked

26

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months