white umbrella base
Worth a lookShows demand growing +150.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+150.6%90-day search growth — must beat 0% to launch
Price range
Incredible$20.79–$91.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$55.60avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,498.35avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$123K$123K/yr · 45K searches
According to Flapen's Amazon United States niche tracking, white umbrella base is a $123K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
white umbrella base market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $139K–$167K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #243
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 77%
- Out of stock
- 4.8%
- Avg brand age
- 41 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
55
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
17%
- FRUITEAM31%
- US Weight25%
- Best Choice Products11%
- California Umbrella8%
- JOINHOM5%
- VredHom4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +150.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 8.8×
Top white umbrella base search terms
- white umbrella base20K/yr
- white umbrella stand12K/yr
- umbrella base white9K/yr
- umbrella stand white5K/yr
Top white umbrella base products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FRUITEAM 23-lbs Round Patio Umbrella Base Pre-Filled Umbrella Stand 15 Sun-Flower-Pattern Heavy Duty Market Umbrella Base Stand for Patio Outdoor Swimming Pool White
FRUITEAM$64.474.3★2,396 rev
US Weight 40 Pound Umbrella Base - Weighted Umbrella Base For Use With Patio Table Heavy Duty Base for Umbrella - Made in the USA - Multiple Colors Available
US Weight$36.474.3★1,160 rev
California Umbrella 50 lbs. Round Concrete Weighted Powdercoated Steel Umbrella Base White Frame
California Umbrella$91.434.0★950 rev
Best Choice Products 55lb Fillable Umbrella Base Stand Plastic Patio Umbrella Stand with Pole Holder Adjustment Knob for Outdoor Lawn Deck Asscher Design - White
Best Choice Products$43.742.0★2 rev
US Weight Durable Fillable Umbrella Base Designed to be Used with a Patio Table (White)
US Weight$22.454.3★10,720 rev
Newest
by launch date
Sundale Outdoor Umbrella Base 42lbs with Stainless Steel Umbrella Tube Heavy Duty Square Metal Built-in Cement Umbrella Stand White
Sundale Outdoor$77.6296 rev
wikiwiki 2-in-1 Patio Umbrella Base & Outdoor Side Table Small Patio Table with Hole Fits 1.5-1.9in Poles 50Lbs Weighted Water Bag HDPE&PP Woodgrain for Patio Deck Poolside & Garden Use White
wikiwiki$79.499 rev
Best Choice Products 123lb Capacity Fillable Mobile Umbrella Base Heavy Duty Market Stand for Patio Deck Poolside w/ 4 Wheels 2 Locks 2 Knobs Wind-Resistant Design - White
Best Choice Products$68.986,791 rev
Best Choice Products 55lb Fillable Umbrella Base Stand Plastic Patio Umbrella Stand with Pole Holder Adjustment Knob for Outdoor Lawn Deck Asscher Design - White
Best Choice Products$43.742 rev
VredHom Patio Umbrella Base 43lbs Outdoor Heavy Duty Square Concrete Stand Market Umbrella White
VredHom$79.04195 rev
Trending
90-day click momentumwikiwiki 2-in-1 Patio Umbrella Base & Outdoor Side Table Small Patio Table with Hole Fits 1.5-1.9in Poles 50Lbs Weighted Water Bag HDPE&PP Woodgrain for Patio Deck Poolside & Garden Use White
wikiwiki$79.494.4★
Sundale Outdoor Umbrella Base 42lbs with Stainless Steel Umbrella Tube Heavy Duty Square Metal Built-in Cement Umbrella Stand White
Sundale Outdoor$77.624.1★
Best Choice Products 55lb Fillable Umbrella Base Stand Plastic Patio Umbrella Stand with Pole Holder Adjustment Knob for Outdoor Lawn Deck Asscher Design - White
Best Choice Products$43.742.0★
Best Choice Products 123lb Capacity Fillable Mobile Umbrella Base Heavy Duty Market Stand for Patio Deck Poolside w/ 4 Wheels 2 Locks 2 Knobs Wind-Resistant Design - White
Best Choice Products$68.984.6★
KiKiHeim Patio Umbrella Stand Outdoor Base Portable Foldable Beach Umbrella Stand Rust Free Tempered Iron Umbrella Base Holder White
KiKiHeim$21.384.0★
What buyers say about white umbrella base
What buyers praise and complain about, mined from review topics.What buyers love
“Cheap and gets the job done”
“Stable”
“Solid, heavy umbrella base”
“As advertised”
“Great price”
“Great fit”
“Nice and aesthetically appealing”
“Easy to assemble”
“They are heavy and durable”
“Its very pretty”
What buyers complain about
“Poor quality control”
“They fall over”
“Rusts”
“Does not last”
“very small base”
“I cannot assemble”
“Screws don't line up”
“Not heavy enough even though its listed as compatible with the umbrella we have”
“Cheap and not worth $80”
“It barely works”
Top return reasons
Common questions
- Is white umbrella base profitable to sell on Amazon United States?
- The niche generates $123K/yr across 26 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +150.6%. Flapen's verdict: Worth a look (62/100).
- How competitive is the white umbrella base niche?
- 14 brands and 55 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in white umbrella base?
- Top complaints mined from reviews: Quality-Overall, Strength, Rusts/Corrodes. The return rate is 3.4%.
- When does demand for white umbrella base peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 8.8× the quietest.
- What does it cost to enter the white umbrella base niche?
- Listings span $20.79–$91.43; the average listing price is $55.60 (sweet spot $15–$100). The average incumbent carries 1,498 reviews — the moat a new listing must climb.