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White Rocks

Fail

Shoppers spend an estimated $59K a year here, so White Rocks is a Fail.

Flapen Score
45
45 / 100
Ranks 7,263 of 8,839 Patio, Lawn & Garden niches · −11 vs the category median of 56
Market size
$59K/yr69K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
58%top-5 click share · 16 brands · 20 sellers

Flapen Score

White Rocks against its category

The dotted line is the Patio, Lawn & Garden average. Past it, White Rocks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Rocks market on Amazon at a glance

Shoppers on Amazon United States searched for White Rocks 69K times last year and spent an estimated $59K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
6.9%
Market size, estimated
$59Ka year
Peak month
June2.1× the quietest month
Top search term
white pebbles15K searches a year

02 · Price

A sale here is worth $12.28.

Listings sell for $12.28 on average, from $6.16 to $27.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.28 that is $3K to $6K a year per listing.

Average price
$12.28under the $15 to $100 sweet spot
Price range
$6.16–$27.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Hardscaping Materials. It carries 1,631 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Hardscaping Materials
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,631per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top White Rocks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

20%

  • Brand 142%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

White Rocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top White Rocks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white pebbles15K/yr
  • white rocks for plants16K/yr
  • white rocks for vases7K/yr
  • white stones for vases6K/yr
  • white pebbles for indoor plants8K/yr
  • white pebbles for vases5K/yr
  • small white rocks4K/yr
  • piedras blancas para macetas3K/yr
  • white pebbles for plants3K/yr
  • white stones for plants3K/yr

Reviews and returns

What reviews say buyers love and hate about White Rocks

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Too small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Rocks questions

Answered from the same tracked data.