White Rocks
FailShoppers spend an estimated $59K a year here, so White Rocks is a Fail.
- Flapen Score
- 45 / 100Ranks 7,263 of 8,839 Patio, Lawn & Garden niches · −11 vs the category median of 5645
- Market size
- $59K/yr69K searches / yr
- 90-day growth
- +16.8%search demand this quarter
- Competition
- 58%top-5 click share · 16 brands · 20 sellers
Flapen Score
White Rocks against its category
The dotted line is the Patio, Lawn & Garden average. Past it, White Rocks is stronger. Inside it, weaker.
Market
The White Rocks market on Amazon at a glance
Shoppers on Amazon United States searched for White Rocks 69K times last year and spent an estimated $59K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- +16.8%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $59Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- white pebbles15K searches a year
02 · Price
A sale here is worth $12.28.
Listings sell for $12.28 on average, from $6.16 to $27.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.28 that is $3K to $6K a year per listing.
- Average price
- $12.28under the $15 to $100 sweet spot
- Price range
- $6.16–$27.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Hardscaping Materials. It carries 1,631 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #47in Hardscaping Materials
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,631per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top White Rocks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
20
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
20%
- Brand 142%
- Brand 213%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
White Rocks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×
Search terms
Top White Rocks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white pebbles15K/yr
- white rocks for plants16K/yr
- white rocks for vases7K/yr
- white stones for vases6K/yr
- white pebbles for indoor plants8K/yr
- white pebbles for vases5K/yr
- small white rocks4K/yr
- piedras blancas para macetas3K/yr
- white pebbles for plants3K/yr
- white stones for plants3K/yr
Reviews and returns
What reviews say buyers love and hate about White Rocks
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Rocks questions
Answered from the same tracked data.









