white patio umbrella
Worth a lookShows demand growing +115.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+115.8%90-day search growth — must beat 0% to launch
Avg price
Great$66.52avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Good$37.34–$161.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,638.36avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Okay$110K$110K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, white patio umbrella is a $110K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
white patio umbrella market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $100K–$133K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 98%
- Out of stock
- 7.5%
- Avg brand age
- 34 months
- Avg seller age
- 203 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
28
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
37%
Top 20: 81%
Open market
22%
- JEAREY24%
- Best Choice Products19%
- Blissun12%
- AMMSUN8%
- AreShark7%
- Ayge6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +115.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.2×
Top white patio umbrella search terms
- white patio umbrella24K/yr
- white outdoor umbrella13K/yr
- patio umbrella white4K/yr
Top white patio umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blissun 9 Outdoor Patio Umbrella Outdoor Table Umbrella Yard Umbrella Market Umbrella with 8 Sturdy Ribs Push Button Tilt and Crank (Creamy White)
Blissun$53.784.5★38,642 rev
JEAREY 7.5FT Patio Umbrella Outdoor Market Umbrella with 6 Sturdy Ribs Push Button Tilt/Crank Table Umbrella for Garden Deck Backyard and Pool Cream White
JEAREY$39.294.5★1,921 rev
JEAREY 9FT Outdoor Patio Umbrella Outdoor Table Umbrella with Push Button Tilt and Crank Market Umbrella 8 Sturdy Ribs UV Protection Waterproof for Garden Deck Backyard Pool (Creamy-white)
JEAREY$50.964.4★5,733 rev
Best Choice Products 9ft Fringe Market Patio Umbrella Outdoor Boho Tassel Sunshade for Table Pool Deck Backyard UPF50+ Easy Tilt Heavy Duty Steel Pole & Ribs - White
Best Choice Products$81.834.6★61 rev
Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - White
Best Choice Products$63.054.8★208 rev
Newest
by launch date
SUNNYARD 10FT Bamboo Patio Umbrella Large Outdoor Patio Umbrella UPF 50+ Sun Protection Rope Pulley Lift & Push-Button Tilt 8-Rib Ventilated for Garden Deck Backyard & Outdoor Dining Off White
SUNNYARD$97.8535 rev
Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - White
Best Choice Products$63.05208 rev
Best Choice Products 7.5ft Heavy-Duty Round Outdoor Market Table Patio Umbrella w/Steel Pole Push Button Tilt Easy Crank Lift - White
Best Choice Products$37.349,966 rev
AreShark 9FT Patio Umbrella with Solar Lights 32 Lighted Pool Umbrella w/Tilt and Crank Outdoor Market Solar Umbrellas for Garden Deck Backyard Pool and Beach Cream-White
AreShark$59.76529 rev
JEAREY 9 ft Patio Umbrella Outdoor Table Umbrellas Market Umbrella w/Push Button Tilt/Crank 8 Sturdy Ribs(Cream White)
JEAREY$69.518 rev
Trending
90-day click momentumBest Choice Products 7.5ft Heavy-Duty Round Outdoor Market Table Patio Umbrella w/Steel Pole Push Button Tilt Easy Crank Lift - White
Best Choice Products$37.344.6★
SUNNYARD 10FT Bamboo Patio Umbrella Large Outdoor Patio Umbrella UPF 50+ Sun Protection Rope Pulley Lift & Push-Button Tilt 8-Rib Ventilated for Garden Deck Backyard & Outdoor Dining Off White
SUNNYARD$97.854.7★
JEAREY 7.5FT Patio Umbrella Outdoor Market Umbrella with 6 Sturdy Ribs Push Button Tilt/Crank Table Umbrella for Garden Deck Backyard and Pool Cream White
JEAREY$39.294.5★
JEAREY 9 ft Patio Umbrella Outdoor Table Umbrellas Market Umbrella w/Push Button Tilt/Crank 8 Sturdy Ribs(Cream White)
JEAREY$69.513.0★
Aoxun 7ft Patio Umbrella with Fringe Outdoor Beach Umbrella with Aluminum Pole Ribs Push Button Tilt and Carry Bag UV 50+ Picnic Tassel Umbrella (White)
Aoxun$54.744.3★
What buyers say about white patio umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Great value”
“Color very accurate, sturdy umbrella”
“Assembly was simple”
“Its lightweight and easy to set up,”
“Item as described”
“not too small”
“Well built”
“Easy to use”
“durable and beautiful”
What buyers complain about
“Broke”
“Not white cream”
“Bad quality”
“not too sturdy”
“Cheap material”
“Color not as shown in ad”
“rusts too easily”
“cant close it”
“so I wasnt surprised by the smaller size”
“when I finally opened it for the first time this week I found stains all over the umbrella fabric”
Top return reasons
Common questions
- Is white patio umbrella profitable to sell on Amazon United States?
- The niche generates $110K/yr across 42 tracked products. 20 of 20 products launched in the last 360 days are still selling. 90-day search growth is +115.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the white patio umbrella niche?
- 17 brands and 28 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in white patio umbrella?
- Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 4.4%.
- When does demand for white patio umbrella peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.2× the quietest.
- What does it cost to enter the white patio umbrella niche?
- Listings span $37.34–$161.44; the average listing price is $66.52 (sweet spot $15–$100). The average incumbent carries 2,638 reviews — the moat a new listing must climb.