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66

white outdoor side table

Worth a look

Shows demand growing +112.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 95Conversion 17Competition 94Returns 72Price range 67Avg price 93Brand share 95Review moat 68Quality gap 48

Growth

Incredible+112.5%

90-day search growth — must beat 0% to launch

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$51.41

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good762.64

avg incumbent reviews — the moat a new listing must climb

Price range

Good$19.65–$140.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$70K

$70K/yr · 104K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, white outdoor side table is a $70K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 66/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

white outdoor side table market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$64K–$77K
units × avg price
Conversion rate
1.3%
Avg BSR
#178
Page quality
0%
Prime
86%
Sponsored
91%
Out of stock
6.7%
Avg brand age
34 months
Avg seller age
193 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

69

Top-5 brand share

39%

Top 20: 75%

Top-5 click share

21%

Top 20: 44%

Open market

57%

  • GARDENSTAR14%
  • LUE BONA10%
  • JONATHAN Y6%
  • Christopher Knight Home5%
  • Crestlive Products4%
  • Meluvici4%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +112.5% search growth over the last 90 days.
5K4KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.2×

Top white outdoor side table search terms

  • white outdoor side table21K/yr
  • patio side table set of 214K/yr
  • outdoor pedestal table10K/yr
  • metal and glass outdoor side tables6K/yr
  • outdoor drum table7K/yr
  • aluminum outdoor side table7K/yr
  • outdoor drum side table6K/yr
  • outdoor side table white6K/yr
  • blue outdoor side table5K/yr
  • small outdoor drink table5K/yr
All search terms

Top white outdoor side table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about white outdoor side table

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“Assembled in minutes”

Strength17%

“Sturdy construction”

Quality-Overall12%

“The quality feels solid”

Size-Overall7%

“Great size”

Value For Money7%

“Money well spent”

Design-Overall4%

“I really like the design”

Advertised Vs Actual Product4%

“Worked as expected”

Color3%

“Great color”

Durability3%

“This table is very durable”

Weight Light2%

“very light and easy to assemble”

What buyers complain about

Size-Overall21%

“Small size”

Quality-Overall8%

“Poor quality”

Assembly/Installation5%

“Impossible to put together”

Strength5%

“Very flimsy”

Value For Money4%

“This is not a substantial piece for the price”

Durability3%

“I dont see this lasting long”

Color2%

“Sent wrong color”

Instructions/User Manual/Troubleshooting2%

“Directions were a little lacking”

Paint Quality2%

“It just chips the paint”

Advertised Vs Actual Product2%

“Not what it appears to be”

Top return reasons

Size-Overall35%
Color14%
Defective Material/Parts7%
Advertised Vs Actual Product6%
Quality-Overall5%
Assembly/Installation4%
Material Quality4%
Height3%
Strength3%
Value For Money2%

Common questions

Is white outdoor side table profitable to sell on Amazon United States?
The niche generates $70K/yr across 96 tracked products. 13 of 25 products launched in the last 360 days are still selling. 90-day search growth is +112.5%. Flapen's verdict: Worth a look (66/100).
How competitive is the white outdoor side table niche?
51 brands and 69 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in white outdoor side table?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 2.1%.
When does demand for white outdoor side table peak?
Demand peaks in Apr–May–Jun; the busiest month runs 4.2× the quietest.
What does it cost to enter the white outdoor side table niche?
Listings span $19.65–$140.41; the average listing price is $51.41 (sweet spot $15–$100). The average incumbent carries 763 reviews — the moat a new listing must climb.