Is white metal chairs profitable to sell on Amazon United States?

The niche generates $31K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (34/100).

How competitive is the white metal chairs niche?

8 brands and 9 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in white metal chairs?

Top complaints mined from reviews: Rusts/Corrodes, Value For Money, Size-Overall. The return rate is 0.3%.

When does demand for white metal chairs peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the white metal chairs niche?

Listings span $54.42–$142.07; the average listing price is $102.65 (sweet spot $15–$100). The average incumbent carries 2,129 reviews — the moat a new listing must climb.

white metal chairs

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Good$102.65

avg listing price — sweet spot $15–$100

Price range

Good$54.42–$142.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,129.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$31K

$31K/yr · 18K searches

Signals High Price

According to Flapen's Amazon United States niche tracking, white metal chairs is a $31K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 34/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

white metal chairs market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $26K–$51K; units × avg price
Conversion rate: 1.7%
Avg BSR: #217
Page quality: 0%
Prime: 27%
Sponsored: 100%
Out of stock: 7.7%
Avg brand age: 42 months
Avg seller age: 194 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Nazhura54%
Furmax11%
Yaheetech10%
FDW8%
SOLEGGIATA7%
DUMOS6%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -0.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top white metal chairs search terms

white metal chairs9K/yr -1.1%1.4% conv.
white metal chairs set of 43K/yr -8.1%0.7% conv.
white metal chair3K/yr +26.1%1.0% conv.
white metal dining chairs3K/yr -7.8%0.7% conv.

All search terms

Top white metal chairs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nazhura Metal Dining Chair Farmhouse Tolix Style for Kitchen Dining Room Caf Restaurant Bistro Patio 18 Inch Stackable Waterproof Indoor/Outdoor (Sets of 4) (White)

Nazhura$107.834.6★864 rev

Nazhura Metal Dining Chair Farmhouse Tolix Style for Kitchen Dining Room Caf Restaurant Bistro Patio 18 Inch Stackable Waterproof Indoor/Outdoor (Sets of 4) (White with Wood Padding)

Nazhura$142.074.4★205 rev

Yaheetech Metal Dining Chairs Set of 4 Industrial Stackable Kitchen Chairs with Back for Dining Room/Restaurant/Bistro/Patio Indoor & Outdoor Use Distressed White

Yaheetech$111.804.7★2,131 rev

SOLEGGIATA Metal Dining Chairs Set of 2 Iron Stackable Industrial Tolix Style Farmhouse Kitchen Cafe Arctic White Color

SOLEGGIATA$54.424.6★212 rev

Furmax Metal Dining Chair Indoor Outdoor Use Stackable Chic Side Classic Trattoria Metal Chairs Set of 4 for Kitchen Dining Room Bistro and Cafe (Distressed White)

Furmax$91.004.8★2,861 rev

Newest

by launch date

DUMOS Stackable Bar Stools Set of 4 18 Inch Counter Height Metal Bar Chairs Modern Restaurant Stools for Kitchen Island Indoor Outdoor Trattoria Seating for Dining Room White

DUMOS$96.1534 rev

4mo ago

SOLEGGIATA Metal Dining Chairs Set of 2 Iron Stackable Industrial Tolix Style Farmhouse Kitchen Cafe Arctic White Color

SOLEGGIATA$54.42212 rev

1y ago

Giantex Metal Dining Chairs Set of 4 Stackable Lightweight Kitchen Chairs w/Tilted Backrest & Sturdy Metal Legs Indoor Plastic Armless Side Chairs for Dining Room Living Room Restaurant (White)

Giantex$69.7410 rev

2y ago

Nazhura Metal Dining Chair Farmhouse Tolix Style for Kitchen Dining Room Caf Restaurant Bistro Patio 18 Inch Stackable Waterproof Indoor/Outdoor (Sets of 4) (White)

Nazhura$107.83864 rev

4y ago

Nazhura Metal Dining Chair Farmhouse Tolix Style for Kitchen Dining Room Caf Restaurant Bistro Patio 18 Inch Stackable Waterproof Indoor/Outdoor (Sets of 4) (White with Wood Padding)

Nazhura$142.07205 rev

4y ago

What buyers say about white metal chairs

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation25%

“Easy to assemble”

Quality-Overall18%

“Great quality”

Strength16%

“Beautiful and Sturdy”

Value For Money9%

“Great bang for my buck”

Advertised Vs Actual Product5%

“Better than expected”

Comfort-Overall4%

“They are comfortable”

Suitable For Indoor4%

“Great indoor/outdoor chairs”

Ease Of Cleaning3%

“are so easy to clean”

Scratch Resistance2%

“are scratch resistant that seem more glossy”

Cushion2%

“They are nice chairs”

What buyers complain about

Rusts/Corrodes18%

“These chairs started rusting in a month after delivery”

Value For Money9%

“Not worth the price I paid”

Size-Overall9%

“They are some smaller than I thought”

Height8%

“As described, for use with dinning room table I wish backs were higher”

Strength6%

“some chair backs were bent”

Moist/Dry5%

“they got wet once”

Functionality-Overall5%

“these may not work”

Suitable For Outdoor5%

“Dont leave these outside”

Color5%

“Pretty chairs, BUT they ARE NOT white”

Quality-Overall3%

“poor quality and don't hold up with regular use”

Top return reasons

Color33%

Size-Overall14%

Comfort-Overall11%

Advertised Vs Actual Product6%

Scratch Resistance5%

Defective Material/Parts4%

Quality-Overall4%

Rusts/Corrodes4%

Strength4%

Height3%

Common questions

Is white metal chairs profitable to sell on Amazon United States?: The niche generates $31K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (34/100).
How competitive is the white metal chairs niche?: 8 brands and 9 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in white metal chairs?: Top complaints mined from reviews: Rusts/Corrodes, Value For Money, Size-Overall. The return rate is 0.3%.
When does demand for white metal chairs peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the white metal chairs niche?: Listings span $54.42–$142.07; the average listing price is $102.65 (sweet spot $15–$100). The average incumbent carries 2,129 reviews — the moat a new listing must climb.