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White Metal Chairs

Fail

Shoppers spend an estimated $31K a year here, so White Metal Chairs is a Fail.

Flapen Score
34
34 / 100
Ranks 8,456 of 8,839 Patio, Lawn & Garden niches · −22 vs the category median of 56
Market size
$31K/yr18K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
77%top-5 click share · 8 brands · 9 sellers

Flapen Score

White Metal Chairs against its category

The dotted line is the Patio, Lawn & Garden average. Past it, White Metal Chairs is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Metal Chairs market on Amazon at a glance

Shoppers on Amazon United States searched for White Metal Chairs 18K times last year and spent an estimated $31K. The top 5 brands take 89% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
1.7%
Market size, estimated
$31Ka year
Peak month
November1.4× the quietest month
Top search term
white metal chairs9K searches a year

02 · Price

A sale here is worth $102.65.

Listings sell for $102.65 on average, from $54.42 to $142.07. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $102.65 that is $0 to $10K a year per listing.

Average price
$102.65above the $15 to $100 sweet spot
Price range
$54.42–$142.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #217 within Patio Seating. It carries 2,129 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
27%
Out of stock, average day
7.7%
Average rank
#217in Patio Seating
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,129per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top White Metal Chairs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

9

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Brand 154%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 5%)

Demand

White Metal Chairs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top White Metal Chairs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white metal chairs9K/yr
  • white metal chairs set of 43K/yr
  • white metal chair3K/yr
  • white metal dining chairs3K/yr

Reviews and returns

What reviews say buyers love and hate about White Metal Chairs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Rusts/Corrodes”
0.3%of orders come back
“These chairs started rusting in a month after delivery”
A buyer, on “Rusts/Corrodes”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Metal Chairs questions

Answered from the same tracked data.