White Flag

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

+48.7%

Conversion, latest week

5.2%

Market size, estimated

$40Ka year

Peak month

May3.1× the quietest month

Top search term

white flag28K searches a year

Listings sell for $10.66 on average, from $6.32 to $28.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.66 that is $1K to $3K a year per listing.

Average price

$10.66under the $15 to $100 sweet spot

Price range

$6.32–$28.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #2,331 within Flags. It carries 866 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#2,331in Flags

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

866per listing

Listings tracked

24

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months