Is whirlpool water heater parts profitable to sell on Amazon United States?

The niche generates $81K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (40/100).

How competitive is the whirlpool water heater parts niche?

14 brands and 83 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in whirlpool water heater parts?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Assembly/Installation. The return rate is 5.4% — above our launch gate.

When does demand for whirlpool water heater parts peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the whirlpool water heater parts niche?

Listings span $27.18–$216.54; the average listing price is $95.52 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.

whirlpool water heater parts

Skip it

Soft demand (-17.2% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great203.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$95.52

avg listing price — sweet spot $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Price range

Okay$27.18–$216.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Market size

Bad$81K

$81K/yr · 58K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier High Returns High Price

According to Flapen's Amazon United States niche tracking, whirlpool water heater parts is a $81K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

whirlpool water heater parts market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $24K–$48K; units × avg price
Conversion rate: 1.5%
Avg BSR: #11,731
Page quality: 0%
Prime: 67%
Sponsored: 78%
Out of stock: 2.2%
Avg brand age: 43 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

22%

A. O. Smith55%
Reliance7%
Pulaim6%
YDHFTYS4%
Saiyugty3%
Rheem3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top whirlpool water heater parts search terms

water heater burner assembly10K/yr -3.9%0.5% conv.
whirlpool hot water heater parts10K/yr -7.7%0.4% conv.
whirlpool water heater parts11K/yr -25.4%0.5% conv.
envirotemp water heater parts8K/yr -15.1%0.6% conv.
american water heater parts7K/yr -30.4%0.6% conv.
water heater burner4K/yr -18.4%0.2% conv.
burner assembly for water heater3K/yr -19.6%0.0% conv.
whirlpool water heater2K/yr -18.2%0.0% conv.
american n40t61-3432K/yr -36.6%0.4% conv.

All search terms

Top whirlpool water heater parts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AO Smith 100112342 - K FINAL BURNER ASSY NAT 16 #37 ORIFICE

A. O. Smith$151.534.4★138 rev

AO Smith 100094001 - K FINAL BURNER ASSY NAT

A. O. Smith$175.054.0★8 rev

Reliance Water Heater Natural Gas Control Valve 100112336 Thermostat Compatible with A.O. Smith Reliance State and American Branded Water Heaters

Reliance$136.234.0★743 rev

Upgrade 100112330 Water Heater Pilot Assembly Replace 9007876 Thermopile Compatible with 300 301 Series Whirlpool Water Heater Parts & A.O.Smith American State Kenmore Reliance

Pulaim$33.414.4★591 rev

SP21058 Pilot Assembly Replacement Kit for Rheem Water Heater Parts Compatible with Select Rheem & Ruud Gas Water Heaters Complete Water Heater Pilot Burner Assembly Thermopile Thermocouple etc.

YDHFTYS$61.913.0★13 rev

Newest

by launch date

Upgrade 100112330 Water Heater Pilot Assembly Fit for 300 301 Series Whirlpool A.O.Smith State Ken-more American Reliance Water Heater Parts Replace 9007876 9007877 Thermopile Assembly by Cenipar

Cenipar$30.600 rev

5mo ago

SP21058 Pilot Assembly Replacement Kit for Rheem Water Heater Parts Compatible with Select Rheem & Ruud Gas Water Heaters Complete Water Heater Pilot Burner Assembly Thermopile Thermocouple etc.

YDHFTYS$61.9113 rev

7mo ago

DFD Upgrade 100112330 Water Heater Pilot Assembly Replace 9007876 Thermopile Compatible with 301 300 Series Whirlpool Water Heater Parts & A.O.Smith American State Reliance Kenmore

DFD$29.573 rev

8mo ago

Water Heater Thermopile100112330 9007876 9007877 Water Heater Pilot Assembly NAT Gas Thermopile Water Heater Replacement Parts for A.O.Smith Water Heater Parts Whirlpool 300 301 Series

wangyanxi77$27.1818 rev

9mo ago

Upgraded Zero EWH-05 Electric Water Heater Repair Kit with Quick Change Tool - UL Certified | Fits A O Simith Ken-more Whhirl-pool | Includes Upper & Lower Thermostats Heating Elements Wrench Socket

Z$48.457 rev

1y ago

What buyers say about whirlpool water heater parts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Perfect Fit”

Value For Money17%

“Good price”

Assembly/Installation15%

“Easy to install”

Quality-Overall11%

“Been over a year and no complaints”

Advertised Vs Actual Product8%

“As described”

Efficiency7%

“Works Well”

Correct Contents4%

“This replacement pilot assembly kit arrived with all the parts neatly organized and clearly labeled”

Heating4%

“It works perfect so happy to have hot water again I would recommend this company for all your needs”

Compatibility-Overall3%

“AO Smith compatible”

Durability2%

“very durable”

What buyers complain about

Functionality-Overall20%

“Pilot light comes on but wont stay on.”

Quality-Overall18%

“Trash”

Assembly/Installation14%

“would not allow me to finish installing assembly”

Defective Material/Parts14%

“It didn't work, wrong part, defective”

Leak-Proof5%

“Did not work for me because the water heater started to leak after I drained and refilled it”

Size-Overall5%

“Wrong size gas jet”

Instructions/User Manual/Troubleshooting2%

“Of course, no directions were included with the unit and AO Smith tech support doesn't know anything about anything”

Value For Money2%

“Not worth it”

Design-Overall2%

“bad design”

Heating2%

“thermostat shaft was different than what I removed”

Top return reasons

Size-Overall24%

Functionality-Overall16%

Compatibility-Overall15%

Defective Material/Parts13%

Assembly/Installation12%

Maintenance And Repair5%

Advertised Vs Actual Product4%

Product Condition2%