wheatgrass seeds
Skip itSoft demand (-14.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,386.77avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.27avg listing price — sweet spot $15–$100
Price range
Okay$5.51–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$145K$145K/yr · 99K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wheatgrass seeds is a $145K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
wheatgrass seeds market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $113K–$141K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 6.7%
- Avg brand age
- 69 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
10
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
20%
- Back to the Roots36%
- PowerGrow Systems11%
- Nature Jims Sprouts10%
- Todd's Seeds9%
- HOME GROWN8%
- Pampered Chicken Mama7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.3×
Top wheatgrass seeds search terms
- wheatgrass seeds44K/yr
- wheat grass seeds for growing23K/yr
- wheat grass seeds19K/yr
- wheat grass seed6K/yr
- organic wheatgrass seeds4K/yr
- wheatgrass seed3K/yr
Top wheatgrass seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Back to the Roots 100% Organic Wheatgrass Seeds | 1 Pound Non-GMO | Nutrient Dense Easy to Grow | Cat Grass Planter Seeds
Back to the Roots$9.544.7★333 rev
Organic Wheatgrass Seed - Certified Organic Hard Red Wheat by PowerGrow (5 Pound)
PowerGrow Systems$17.934.6★1,118 rev
Nature Jims Sprouts Wheat Grass Seeds Non-GMO Organic Seeds for Planting Cat Grass for Growing & Sprouting Resealable Bag for Fresh Wheatgrass Sprouts Vitamins Minerals & Fiber-Rich 16oz
Nature Jims Sprouts$13.644.6★1,775 rev
HOME GROWN Hard Red Winter Wheatgrass Seeds 12 000+ Bulk 1.5 lb Heirloom Non-GMO Sprouting for Juicing Healthy Smoothies Pet Cat Grass Microgreens Indoor Garden (Triticum aestivum)
HOME GROWN$12.744.5★1,680 rev
Non-GMO Fodder Seeds for Chickens (3 pounds) Pasture Grass Seed Wheat Grass Seeds for Growing Wheat Seeds for Fodder | Pampered Chicken Mama
Pampered Chicken Mama$19.984.6★461 rev
Newest
by launch date
Seedboy Organic Cat Grass Seeds for Planting Non-GMO Wheat Oat Rye and Barley Cat Grass for Indoor Cats (8 oz)
Seedboy$7.65537 rev
Groundio Cat Grass Seeds 4 OZ
Groundio$5.511,362 rev
HOME GROWN Hard Red Winter Wheatgrass Seeds 12 000+ Bulk 1.5 lb Heirloom Non-GMO Sprouting for Juicing Healthy Smoothies Pet Cat Grass Microgreens Indoor Garden (Triticum aestivum)
HOME GROWN$12.741,680 rev
Seedboy Organic Wheatgrass Seeds - Hard Red Spring Non-GMO USA Grown Microgreens & Sprouting Seeds - 8 oz Bag Yields 5 Quarts (Hard Red Spring Wheatgrass)
Seedboy$9.37537 rev
Cat Grass Seeds Mix - 5 200 Non-GMO Heirloom Seeds for Cats & Pets 4 oz Pack for Growing Fresh Barley Oat Rye & Wheat Grass Seeds for Planting Indoor Plants for Pets Hairball Remedy for Cats
Organo Republic$8.901,028 rev
Trending
90-day click momentum
Todds Seeds Hard Red Wheatgrass Seeds 1/2 lb Non-GMO
Todd's Seeds$10.124.5★
Todds Seeds Hard Red Wheatgrass Seeds 1/4 lb Non-GMO
Todd's Seeds$9.074.5★
Cat Grass Seeds Mix - 5 200 Non-GMO Heirloom Seeds for Cats & Pets 4 oz Pack for Growing Fresh Barley Oat Rye & Wheat Grass Seeds for Planting Indoor Plants for Pets Hairball Remedy for Cats
Organo Republic$8.904.5★
Non-GMO Fodder Seeds for Chickens (3 pounds) Pasture Grass Seed Wheat Grass Seeds for Growing Wheat Seeds for Fodder | Pampered Chicken Mama
Pampered Chicken Mama$19.984.6★
Seedboy Organic Cat Grass Seeds for Planting Non-GMO Wheat Oat Rye and Barley Cat Grass for Indoor Cats (8 oz)
Seedboy$7.654.5★
What buyers say about wheatgrass seeds
What buyers praise and complain about, mined from review topics.What buyers love
“Fast Growing”
“Easy peasy”
“Excellent Product”
“Good Deal”
“its still doing great”
“Met my expectations”
“Instructions were clear”
“is very pretty”
“It grows thicker than others Ive tried”
“Fast growing”
What buyers complain about
“Most seeds don't sprout”
“it was getting too expensive”
“Thus far, these have shown very little promise”
“the bag is actually huge”
“dies fast too”
“Doesn't work”
“Plant heavily got thickness”
“Dry”
“Very stiff and hard”
“These do not last long indoors once you get them to grow”
Top return reasons
Common questions
- Is wheatgrass seeds profitable to sell on Amazon United States?
- The niche generates $145K/yr across 13 tracked products. 90-day search growth is -14.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the wheatgrass seeds niche?
- 10 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in wheatgrass seeds?
- Top complaints mined from reviews: Plant Growth, Value For Money, Quality-Overall. The return rate is 0.6%.
- When does demand for wheatgrass seeds peak?
- Demand peaks in Mar–Apr; the busiest month runs 2.3× the quietest.
- What does it cost to enter the wheatgrass seeds niche?
- Listings span $5.51–$19.98; the average listing price is $11.27 (sweet spot $15–$100). The average incumbent carries 1,387 reviews — the moat a new listing must climb.