welcome home yard sign
Worth a lookShows a thin review moat (173 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great172.98avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.40avg listing price — sweet spot $15–$100
Growth
Great+73.5%90-day search growth — must beat 0% to launch
Price range
Great$7.08–$49.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 60K searches
According to Flapen's Amazon United States niche tracking, welcome home yard sign is a $22K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
welcome home yard sign market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $37K–$46K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #3,398
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 2.0%
- Avg brand age
- 28 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
33
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
38%
Top 20: 81%
Open market
33%
- Innovoscape17%
- Yerliker17%
- RIIFRILY10%
- chiazllta10%
- Labakita8%
- Papmiunm5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +73.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.1×
Top welcome home yard sign search terms
- welcome home yard sign37K/yr
- welcome home yard signs with stakes17K/yr
- welcome home yard signs6K/yr
Top welcome home yard sign products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Welcome Home Decorations Colorful Welcome Home Yard Sign with Stakes WelcomeHome Lawn Sign for Homecoming Military Return Housewarming Family Reunion Party Supplies Outdoor Lawn Garden Yard Decor
Innovoscape$15.743.9★54 rev
Labakita Welcome Home Banner Decorations for Hospital/Military/Navy/Marine Corps/Marine Boot-camp/Army/National Guard/Air Force/Housewarming Welcome Home Sign
Labakita$9.954.5★308 rev
Welcome Home Yard Sign with Stakes Outdoor Welcome Home Decorations Suitable for Family Party Supplies Set of 12
RIIFRILY$27.454.5★251 rev
Yerliker 14 Pcs Welcome Home Yard Sign with Stakes LED Light 12.6 Welcome Home Lawn Sign Outdoor Yard Letters Decorations Patriotic Military Homecoming Party Supplies(Colorful)
Yerliker$31.124.2★159 rev
Yerliker 14 Pcs Welcome Home Yard Sign with Stakes LED Light 12.6 Welcome Home Lawn Sign Outdoor Yard Letters Decorations Patriotic Military Homecoming Party Supplies(Blue)
Yerliker$29.544.2★159 rev
Newest
by launch date
Novabright 16 Pcs Welcome Yard Sign LED Yay You Are Home Outdoor Home Decoration with Stake Welcoming Garden for Baby Shower Homecoming Return Housewarming Travel Family Reunion Military(Blue)
Novabright$30.013 rev
Novabright 16 Pcs Welcome Yard Sign LED Yay You Are Home Outdoor Home Decoration with Stake Welcoming Garden for Baby Shower Homecoming Return Housewarming Travel Family Reunion Military(Rose Gold)
Novabright$29.713 rev
7PCS Colorful Welcome Home Yard Signs with Stakes Colorful Welcome Home Lawn Sign for Patriotic Homecoming Military Army Deployment Returning Family Reunion Garden Yard Decorations
Innovoscape$16.6512 rev
2PCS Colorful Welcome Home Outdoor Yard Sign Decorations Rainbow Welcome Lawn Sign with Stakes Homecoming Sweet Home Sign Supplies for Family Housewarming Military Welcoming Party Yard Garden Decor
Papmiunm$13.8238 rev
Welcome Home Yard Sign Decorations with Stakes Black Gold Welcome Home Lawn Sign for Homecoming Military Return Housewarming Family Reunion Party Supplies Outdoor Lawn Garden Yard Decor
Innovoscape$15.3254 rev
Trending
90-day click momentumNovabright 16 Pcs Welcome Yard Sign LED Yay You Are Home Outdoor Home Decoration with Stake Welcoming Garden for Baby Shower Homecoming Return Housewarming Travel Family Reunion Military(Blue)
Novabright$30.013.4★
250th Anniversary Welcome Military Home Yard Signs with Stakes 4th of July Outdoor Decor USA Outdoor Welcome Party Lawn Decorations Supplies Patriotic Homecoming Army Deployment Returning Yard Decor
chiazllta$14.814.3★
RIIFRILY Welcome Home Sign Classic Multicolor Welcome Theme 12.6 x 10.6 Rectangular Plastic Sign with Stake Mount Suitable for Property Decor
RIIFRILY$27.344.5★
Yerliker 14 Pcs Welcome Home Yard Sign with Stakes LED Light 12.6 Welcome Home Lawn Sign Outdoor Yard Letters Decorations Patriotic Military Homecoming Party Supplies(Colorful)
Yerliker$31.124.2★
Breling 118 x 19. 7 Inch Large Welcome Banner Sign Decor with LED Patriotic Army Yard Sign Outdoor Family Military Army Homecoming Return Backdrop 2 Battery String Light 30 Plastic Clip No Poles
Breling$14.484.4★
What buyers say about welcome home yard sign
What buyers praise and complain about, mined from review topics.What buyers love
“Loved the quality and the size and easy to assemble”
“As expected”
“Worth it”
“Great size”
“Perfect and easy”
“Everything was easy to set up”
“Cute color sign”
“durable enough to withstand the outdoor weather perfectly”
“They were very nice didnt even fall apart in rain so they are worth buying”
“This was a very nice touch...awesome presentation and easy to hang”
What buyers complain about
“it's big too”
“Trash”
“Picture of Decoration was very deceiving. No! So small you couldnt see it!”
“the stake is not even sturdy enough”
“The letters are decent size compared to other reviews however there was no instructions”
“difficult to stake in the ground”
“The banner is thin”
“Not worth price”
“Lights are not very good”
“It was very wasy to install”
Top return reasons
Common questions
- Is welcome home yard sign profitable to sell on Amazon United States?
- The niche generates $22K/yr across 42 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +73.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the welcome home yard sign niche?
- 29 brands and 33 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in welcome home yard sign?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.5%.
- When does demand for welcome home yard sign peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.1× the quietest.
- What does it cost to enter the welcome home yard sign niche?
- Listings span $7.08–$49.40; the average listing price is $18.40 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.