weber spirit griddle
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+158.7%90-day search growth — must beat 0% to launch
Avg price
Great$73.02avg listing price — sweet spot $15–$100
Review moat
Great487.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$37.24–$173.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 26K searches
According to Flapen's Amazon United States niche tracking, weber spirit griddle is a $33K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
weber spirit griddle market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $37K–$55K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 4.2%
- Avg brand age
- 46 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
25
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
13%
- Weber39%
- EasiBBQ21%
- PETKAO10%
- BBQ Future8%
- DELSbbq6%
- Charbrofire3%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +158.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 6.8×
Top weber spirit griddle search terms
- weber spirit griddle insert10K/yr
- weber spirit griddle6K/yr
- weber spirit e-325 griddle insert5K/yr
- weber spirit 2 griddle insert4K/yr
Top weber spirit griddle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Weber RustResistant Outdoor Griddle Insert FullSize Pre-Seasoned Carbon Steel Griddle for Searwood & Large Spirit Series Gas Grills - Grill Accessory
Weber$173.584.7★635 rev
Weber Grill Griddle for Spirit PorcelainEnameled CastIron Superior Heat Retention NonStick Surface Compatible with Spirit (2025+) & Spirit/Spirit II 2 and 3 Burners (20162024) Grill Accessory
Weber$112.394.6★1,294 rev
Full-Size Griddle Inserts for Weber Spirit & Spirit II 300 Series Flat Top Grill Griddle for Weber Spirit S-310 S-320 E-310 E-320 GS4 Spirit II E-310 Rectangular Griddle Replace for 6787
EasiBBQ$91.204.3★386 rev
Full-Size Griddle Inserts for Weber Spirit 200 Series Flat Top Grill Griddle for Weber GS4 Spirit I & II E-210 E-220 S-210 S-220 Gas Grill Rectangular Griddle Replace for 7637 Grate
EasiBBQ$85.774.3★386 rev
Full-Size Griddle Inserts for Weber Spirit 300 Series(2025 Models) E310 E325 EP325 Flat Top Griddle for Spirit II/I 200 Series(2016-2024) E-210 E-220 S-210 S-220 Replace for Weber 7637 Grill Grates
DELSbbq$81.994.3★253 rev
Newest
by launch date
Full Size Griddle Insert for Weber Spirit 300 Series(2025 Models) Flat Top Grill Insert with Handles Replacement Parts for Weber Spirit E310 E325 EP325(2025) Non-stick Carbon Steel Black
BBQ Future$95.63283 rev
7637 Spirit Griddle Insert for Weber Spirit 2 Grill Parts GS4 Spirit II/I 200 SER E210 Weber Spirit 200/300(2025) Replacement for Webber Grill Accessories Spirit Reversible Griddle Plate Cast Iron 1PC
PETKAO$38.5854 rev
Grill Griddle and Grates for Weber Spirit 300 E-310 GS4 Spirit II 300 Series Grills Genesis Silver/Gold B & C Genesis 1000-3500 Reversible Cast Iron 7598 Griddle Plate 7638 Grill Grate
QuliMetal$62.893,055 rev
Grill Griddle for Weber Spirit 300 Series - Dual Sided Sear Parts for Spirit II 300 Spirit E/S310 E/S315 320 330 SP320 Spirit 700 Genesis 1000-3500 Gold & Silver B/C Gas
QuliMetal$55.471,716 rev
Full-Size Griddle Inserts for Weber Spirit & Spirit II 300 Series Flat Top Grill Griddle for Weber Spirit S-310 S-320 E-310 E-320 GS4 Spirit II E-310 Rectangular Griddle Replace for 6787
EasiBBQ$91.20386 rev
Trending
90-day click momentum7637 Spirit Griddle Insert for Weber Spirit 2 Grill Parts GS4 Spirit II/I 200 SER E210 Weber Spirit 200/300(2025) Replacement for Webber Grill Accessories Spirit Reversible Griddle Plate Cast Iron 1PC
PETKAO$38.584.6★
Full-Size Griddle Inserts for Weber Spirit 300 Series(2025 Models) E310 E325 EP325 Flat Top Griddle for Spirit II/I 200 Series(2016-2024) E-210 E-220 S-210 S-220 Replace for Weber 7637 Grill Grates
DELSbbq$81.994.3★
7658 Cast Iron Grill Griddle for Weber Spirit 200/300 & Spirit II 200/300 Series Gas Grill E210 E310 Accessories for Genesis Gold B/C Silver B/C Platinum Genesis 1000-5000 7597
DELSbbq$47.694.4★
7637 Spirit Griddle Insert for Weber Spirit 2 Grill Part GS4 Spirit II/I 200 SER E210 E220 S210 Webber Spirit 200/300(2025) Replacement for Weber Grill Accessories Spirit Grate&Griddle Plate Cast Iron
PETKAO$49.064.4★
Grill Griddle for Weber Spirit 300 Series - Dual Sided Sear Parts for Spirit II 300 Spirit E/S310 E/S315 320 330 SP320 Spirit 700 Genesis 1000-3500 Gold & Silver B/C Gas
QuliMetal$55.474.5★
What buyers say about weber spirit griddle
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Excellent grill plate”
“Good for the price”
“High Quality”
“Totally nonstick, and wipes clean”
“It is absolutely as advertised”
“it does seem well-constructed with heavy-duty steel”
“Well made, heavy pre-seasoned griddle”
“heats evenly without hot spots”
“Really easy to use”
What buyers complain about
“fit was sloppy”
“Did not fit my Weber grill as it stated”
“Whatever non stick coating is on it is peeling”
“Completely missleading and false info”
“Beware of toxic coating”
“The insert is very heavy”
“Doesnt fit weber spirit e 315”
“It does rust”
“Weak”
“Would rather have just had oiled”
Top return reasons
Common questions
- Is weber spirit griddle profitable to sell on Amazon United States?
- The niche generates $33K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +158.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the weber spirit griddle niche?
- 13 brands and 25 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in weber spirit griddle?
- Top complaints mined from reviews: Size-Overall, Grilling, Adhesion/Stickiness. The return rate is 4.7%.
- When does demand for weber spirit griddle peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 6.8× the quietest.
- What does it cost to enter the weber spirit griddle niche?
- Listings span $37.24–$173.58; the average listing price is $73.02 (sweet spot $15–$100). The average incumbent carries 488 reviews — the moat a new listing must climb.