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Weber Genesis Ii Griddle Insert

Fail

Shoppers spend an estimated $18K a year here, so Weber Genesis Ii Griddle Insert is a Fail.

Flapen Score
46
46 / 100
Ranks 7,082 of 8,839 Patio, Lawn & Garden niches · −10 vs the category median of 56
Market size
$18K/yr7K searches / yr
90-day growth
+188.9%search demand this quarter
Competition
60%top-5 click share · 12 brands · 27 sellers

Flapen Score

Weber Genesis Ii Griddle Insert against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Weber Genesis Ii Griddle Insert is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weber Genesis Ii Griddle Insert market on Amazon at a glance

Shoppers on Amazon United States searched for Weber Genesis Ii Griddle Insert 7K times last year and spent an estimated $18K. The top 5 brands take 82% of clicks. Demand peaks in Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +188.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+188.9%
Conversion, latest week
2.7%
Market size, estimated
$18Ka year
Peak month
September54.4× the quietest month
Top search term
weber genesis 2 griddle insert3K searches a year

02 · Price

A sale here is worth $101.22.

Listings sell for $101.22 on average, from $46.48 to $222.17. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $101.22 that is $0 to $10K a year per listing.

Average price
$101.22above the $15 to $100 sweet spot
Price range
$46.48–$222.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #93 within Grilling Cookware & Rotisseries. It carries 286 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#93in Grilling Cookware & Rotisseries
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
286per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Weber Genesis Ii Griddle Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

27

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

10%

  • Brand 145%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (6 brands, 10%)

Demand

Weber Genesis Ii Griddle Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 54.4×

Reviews and returns

What reviews say buyers love and hate about Weber Genesis Ii Griddle Insert

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Grilling”
20%of negative reviews mention “Weight Heavy”
6.0%of orders come back
“Heavy griddle”
A buyer, on “Weight Heavy”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Weber Genesis Ii Griddle Insert questions

Answered from the same tracked data.