weber genesis ii griddle insert
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+188.9%90-day search growth — must beat 0% to launch
Review moat
Great286.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great$101.22avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$46.48–$222.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$18K$18K/yr · 7K searches
According to Flapen's Amazon United States niche tracking, weber genesis ii griddle insert is a $18K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
weber genesis ii griddle insert market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $10K–$25K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 15.0%
- Avg brand age
- 41 months
- Avg seller age
- 218 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
27
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
10%
- Weber45%
- EasiBBQ12%
- BBQ Future9%
- Charbrofire8%
- Oklagarden8%
- PETKAO8%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +188.9% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 54.4×
Top weber genesis ii griddle insert products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Weber RustResistant Outdoor Griddle Insert FullSize Pre-Seasoned Carbon Steel Griddle for Summit and Genesis 300 Series (3 Burners) Gas Grill Accessory
Weber$222.174.7★635 rev
Weber RustResistant Outdoor Griddle Insert FullSize Pre-Seasoned Carbon Steel Griddle for Genesis 400 Series Gas Grills Grill Accessory
Weber$221.134.7★635 rev
Weber Genesis II Griddle PorcelainEnameled CastIron Superior Heat Retention NonStick Fits Genesis II & II LX 36 Burner Grills (Fits 2021 and older Does Not Fit 2022 and newer)
Weber$88.274.5★1,498 rev
7599 Genesis II Grill Griddle Replacement Parts for Weber Genesis ii E-310 E-315 S-335 S-345 SE-310 S-335 LX S-340 LX E-340 E-610 Grill Parts Genesis 2 300 600 Series Cast Iron Flat Top Griddle Plate
Charbrofire$57.304.5★430 rev
7599 Genesis II Griddle Replacement for Weber Genesis II E-310 E-335 S-335 E-610 GS4 Grill Parts Weber Genesis 2 300 600 Series LX E-340 S-340 E-640 Griddle Insert Flat Top Cooking Plates
Oklagarden$49.474.5★50 rev
Newest
by launch date
Grill Griddle For Genesis II & LX 300 Series Full Size Griddle Insert Compatible with GS4 E310-E335 & S310-S340 Full Size Griddle Insert Replace Parts
KATEEDY$106.6327 rev
Utheer 7599 Genesis II Griddle for 300 600 Series Ceramic Insert
Utheer$50.2437 rev
66095 Genesis II GS4 Griddle Insert for Weber Genesis 2 GS4 Grill Parts Replacement Cast Iron Griddle for Weber Genesis II/II LX 300 SER II E310 S335 Accessories 66802 Webber Genesis 300 (2022 Y) 1PC
PETKAO$54.2854 rev
7599 66095 Griddle Genesis II E-310 Grill Replacement Parts for Weber Genesis II E310 Griddle Accessories II 300 II E-335 II E335 II S-335 II E-610 II SE-310 II SE-335 II LX S-340 Grill Griddle
Grill Valueparts$46.4861 rev
SafBbcue Upgrade Genesis ii 300 Griddle for Weber Genesis ii E-310 ii E-315 ii E-325 ii E-330 ii E-335 ii S-310 ii S-335 ii S-345 Replacement Parts for Weber 66095 66802 Reversible Griddle
SafBbcue$56.7643 rev
Trending
90-day click momentumGrill Griddle For Genesis II & LX 300 Series Full Size Griddle Insert Compatible with GS4 E310-E335 & S310-S340 Full Size Griddle Insert Replace Parts
KATEEDY$106.634.2★
7599 66095 Griddle Genesis II E-310 Grill Replacement Parts for Weber Genesis II E310 Griddle Accessories II 300 II E-335 II E335 II S-335 II E-610 II SE-310 II SE-335 II LX S-340 Grill Griddle
Grill Valueparts$46.484.3★
Weber RustResistant Outdoor Griddle Insert FullSize Pre-Seasoned Carbon Steel Griddle for Genesis 400 Series Gas Grills Grill Accessory
Weber$221.134.7★
7599 Genesis II Griddle Replacement for Weber Genesis II E-310 E-335 S-335 E-610 GS4 Grill Parts Weber Genesis 2 300 600 Series LX E-340 S-340 E-640 Griddle Insert Flat Top Cooking Plates
Oklagarden$49.474.5★
SafBbcue Upgrade Genesis ii 300 Griddle for Weber Genesis ii E-310 ii E-315 ii E-325 ii E-330 ii E-335 ii S-310 ii S-335 ii S-345 Replacement Parts for Weber 66095 66802 Reversible Griddle
SafBbcue$56.764.5★
What buyers say about weber genesis ii griddle insert
What buyers praise and complain about, mined from review topics.What buyers love
“Fits on the grill perfectly”
“Fits perfectly”
“It seems well made”
“it is quite heavy-duty”
“cleanup a breeze”
“exactly what I was looking for”
“Retains lots of heat”
“The cast iron construction feels solid”
“distributes heat evenly”
“Ive used it for breakfast foods like hash browns, bacon, and eggs, as well as smash burgers, fajitas, and vegetables, and everything cooks beautifully”
What buyers complain about
“Heavy griddle”
“fit was sloppy”
“Hard to Store”
“Not safe for direct flame”
“It does rust”
“Wrong handles sent with griddle”
“The top of the griddle started coming apart after only the second use”
“Junk”
“it did make it very difficult to remove when”
“I wont be able to gift it anymore”
Top return reasons
Common questions
- Is weber genesis ii griddle insert profitable to sell on Amazon United States?
- The niche generates $18K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +188.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the weber genesis ii griddle insert niche?
- 12 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in weber genesis ii griddle insert?
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Ease Of Use. The return rate is 6.0% — above our launch gate.
- When does demand for weber genesis ii griddle insert peak?
- Demand peaks in Sep; the busiest month runs 54.4× the quietest.
- What does it cost to enter the weber genesis ii griddle insert niche?
- Listings span $46.48–$222.17; the average listing price is $101.22 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.