weber genesis griddle insert
Skip itPrices mostly outside the sweet spot ($38.46–$586.48) — this niche doesn't clear our bar today.
Growth
Incredible+157.0%90-day search growth — must beat 0% to launch
Market size
Good$504K$504K/yr · 268K searches
Avg price
Good$156.68avg listing price — sweet spot $15–$100
Review moat
Okay1,625.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad$38.46–$586.48cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, weber genesis griddle insert is a $504K/yr Amazon United States market (268K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
weber genesis griddle insert market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $470K–$627K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 79%
- Out of stock
- 1.5%
- Avg brand age
- 44 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
55
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
4%
- Weber72%
- EasiBBQ13%
- Lodge3%
- PETKAO3%
- BBQ Future3%
- DcYourHome2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +157.0% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 10.9×
Top weber genesis griddle insert search terms
- weber griddle86K/yr
- weber griddle insert47K/yr
- weber genesis griddle insert17K/yr
- weber grill griddle insert15K/yr
- weber flat top grill15K/yr
- webber griddle15K/yr
- weber flat top griddle12K/yr
- griddle for weber grill10K/yr
- weber grill griddle9K/yr
- weber genesis griddle8K/yr
Top weber genesis griddle insert products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Weber RustResistant Outdoor Griddle Insert FullSize Pre-Seasoned Carbon Steel Griddle for Summit and Genesis 300 Series (3 Burners) Gas Grill Accessory
Weber$222.174.7★635 rev
Weber RustResistant Outdoor Griddle Insert FullSize Pre-Seasoned Carbon Steel Griddle for Searwood & Large Spirit Series Gas Grills - Grill Accessory
Weber$173.584.7★635 rev
Weber RustResistant Outdoor Griddle Insert FullSize Pre-Seasoned Carbon Steel Griddle for Genesis 400 Series Gas Grills Grill Accessory
Weber$221.134.7★635 rev
Weber 36 4Burner Liquid Propane Griddle Black PreSeasoned RustResistant Carbon Steel Cooktop with 500F+ Heat Capacity & Weber Works Compatibility for Outdoor Grilling
Weber$586.484.9★19 rev
Weber RustResistant 22 Round Griddle Insert PreSeasoned Carbon Steel with Handles EdgetoEdge Cooking Surface Fits 22 Weber Kettle Grills - Grill Accessory
Weber$133.254.6★28 rev
Newest
by launch date
Weber Slate 28 Rust-Resistant Griddle for Outdoor Cooking 3 Burners Liquid Propane Black - Pre-Seasoned Carbon Steel 500F+ Heat
Weber$584.823 rev
Weber Crafted Large Format Griddle Ready Not Rusty CarbonSteel Griddle for Genesis Spirit Searwood & Smoque Grills (Frame Kit Required)
Weber$97.923 rev
Weber 36 4Burner Liquid Propane Griddle Black PreSeasoned RustResistant Carbon Steel Cooktop with 500F+ Heat Capacity & Weber Works Compatibility for Outdoor Grilling
Weber$586.4819 rev
Full Size Griddle Inserts for Weber 22 Charcoal Grills Flat Top Griddle for Weber 22 Original Kettle Master-Touch and Performer Deluxe Charcoal Grill Compatible Other 22 inch Round Grills
EasiBBQ$101.0537 rev
KATEEDY Full Size Griddle for Weber Genesis 300 Grill E310 E330 E320-6788 Full Size Griddle Insert for Genesis S310 S320 S330 Gas Grills for Weber Part 7524 7528
KATEEDY$97.7627 rev
Trending
90-day click momentumWeber Crafted Large Format Griddle Ready Not Rusty CarbonSteel Griddle for Genesis Spirit Searwood & Smoque Grills (Frame Kit Required)
Weber$97.925.0★
7672 Flat Top Crafted Griddle for Weber Genesis II 300 & 400 Series E-330 S-310 E-435 S-435 Griddle Insert for Weber Genesis 2022+ SX-325S EX-325S Spirit 200/300 Smokefire EX4 EX6 Crafted Frame Kit
DcYourHome$53.454.0★
Weber RustResistant Outdoor Griddle Insert FullSize Pre-Seasoned Carbon Steel Griddle for Genesis 400 Series Gas Grills Grill Accessory
Weber$221.134.7★
Full-Size Griddle Inserts for Weber Spirit 200 Series Flat Top Grill Griddle for Weber GS4 Spirit I & II E-210 E-220 S-210 S-220 Gas Grill Rectangular Griddle Replace for 7637 Grate
EasiBBQ$85.774.3★
Griddle Inserts & Grate for Weber Genesis II 300 Series Grills Flat Top Grill Griddle for Weber GS4 Genesis ii E-310/315/325/330/335 S-310/335 Replace for 6788 Full-Size Griddle
EasiBBQ$97.044.3★
What buyers say about weber genesis griddle insert
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfect”
“Fits our grill perfectly”
“Great quality”
“So easy to maintain and keep clean”
“Good for the price”
“easy assembly”
“is very sturdy”
“Well constructed Heavy duty”
“Exactly what I was looking for and works perfectly”
“Great for reheating too”
What buyers complain about
“This was so much heavier than expected”
“Much smaller than anticipated”
“It rusts easily”
“worst griddle ever”
“Contrary to website description”
“Moreover, food sticks to it's rough surface, and it it very hard to clean”
“Cant use it anymore unfortunately”
“is not non stick”
“Very short edge if you cook bacon the grease spills over the edge”
“it won't come clean at all”
Top return reasons
Common questions
- Is weber genesis griddle insert profitable to sell on Amazon United States?
- The niche generates $504K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +157.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the weber genesis griddle insert niche?
- 9 brands and 55 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in weber genesis griddle insert?
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Rusts/Corrodes. The return rate is 3.9%.
- When does demand for weber genesis griddle insert peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 10.9× the quietest.
- What does it cost to enter the weber genesis griddle insert niche?
- Listings span $38.46–$586.48; the average listing price is $156.68 (sweet spot $15–$100). The average incumbent carries 1,625 reviews — the moat a new listing must climb.