waterproof sun shade
Worth a lookShows a sweet-spot price point ($43.24 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$43.24avg listing price — sweet spot $15–$100
Growth
Great+94.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$17.29–$118.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Okay2,464.73avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Market size
Bad$67K$67K/yr · 147K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, waterproof sun shade is a $67K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
waterproof sun shade market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $54K–$65K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.3%
- Avg brand age
- 39 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
25
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
39%
Top 20: 84%
Open market
35%
- SUNNY GUARD20%
- Quictent13%
- LOVE STORY11%
- ColourTree8%
- KALINCO7%
- Amgo6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +94.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.3×
Top waterproof sun shade search terms
- waterproof sun shade39K/yr
- waterproof shade sail20K/yr
- waterproof sun shade sail13K/yr
- waterproof sunshade10K/yr
- shade sail waterproof7K/yr
- water proof sun shade6K/yr
- sun shade waterproof6K/yr
- waterproof sun shades outdoor patio4K/yr
- sail shade waterproof7K/yr
- waterproof sun sail5K/yr
Top waterproof sun shade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUNNY GUARD Waterproof Sun Shade Sail 10 x 10 Charcoal Rectangle UV Block Sunshade for Backyard Yard Deck Patio Garden Outdoor Activities and Facility(We Make Custom Size)
SUNNY GUARD$36.414.4★1,414 rev
LOVE STORY Waterproof 10 x 13 Rectangular Sand Sun Shade Sail Cannoy UV Resistant for Outdoor Patio Garden Backyard (We Make Custom Size)
LOVE STORY$43.604.3★2,566 rev
Quictent Waterproof Sun Shade Sail for Patios 185G Polyester Fabric Cloth 98% UV Block Outdoor Awning Shelter for Commercial Backyard Garden Deck Hardware Kit Included 12x16 ft Sand
Quictent$78.014.2★6 rev
SIHAIAN Sun Shade Sail 10x13 Waterproof Rectangle Double-Rope Shade Sail 500D Heavy Duty UV Block Sunshade Canopy for Backyards Patios Gardens Outdoor Activities and Facility Black
SIHAIAN$52.413.1★162 rev
ColourTree 7 x 12 Beige Rectangle Waterproof Sun Shade Sail UPF50 Canopy Awning Shelter Fabric Screen 95% UV Blockage & Water Resistant for Outdoor Patio Garden Carport (We Make Custom Size)
ColourTree$40.974.4★690 rev
Newest
by launch date
KALINCO Sun Shade Sail Waterproof Shade Sail 10x13 Rectangle Sunscreen Awning Canopy UV Block Sunshade with Free Rope for Outdoor Garden Patio Party Yard Deck Playground
KALINCO$29.2335 rev
SIHAIAN Sun Shade Sail 10x13 Waterproof Rectangle Double-Rope Shade Sail 500D Heavy Duty UV Block Sunshade Canopy for Backyards Patios Gardens Outdoor Activities and Facility Black
SIHAIAN$52.41162 rev
KALINCO Sun Shade Sail Waterproof Shade Sail 10x13 Rectangle Sunscreen Awning Canopy 95% UV Blocking Sun Shade Canopy with Free Rope for Outdoor Garden Patio Party Playground
KALINCO$29.36168 rev
KALINCO Sun Shade Sail Waterproof Shade Sail 10x10 Square Sunscreen Awning Canopy 95% UV Blocking Sun Shade Canopy with Free Rope for Outdoor Garden Patio Party Playground
KALINCO$25.91168 rev
Vexoria Waterproof Sun Shade Sail 95% UV Block Sun Shade Canopy Rectangle Outdoor Shade Cover Awning Shelter for Outdoor Patio Garden BackyardCustomizable (1 Light Gray 12x16)
Vexoria$44.44133 rev
Trending
90-day click momentumKALINCO Sun Shade Sail Waterproof Shade Sail 10x13 Rectangle Sunscreen Awning Canopy UV Block Sunshade with Free Rope for Outdoor Garden Patio Party Yard Deck Playground
KALINCO$29.234.2★
GORILLA GRIP Heavy Duty Sun Shade UV Protection Fade Tear and Rust Resistant Rectangle Sunshade Canopy Curved Edges Blocks Sunlight Breathable Sail Outdoor Patio Lawn Garden 6x10 FT Sand
GORILLA GRIP$22.094.5★
Quictent Waterproof Sun Shade Sail for Patios 185G Polyester Fabric Cloth 98% UV Block Outdoor Awning Shelter for Commercial Backyard Garden Deck Hardware Kit Included 12x16 ft Sand
Quictent$78.014.2★
Artpuch Waterproof Sun Shade Sail 10x10 Light Grey Rectangular UV Resistant Rain Canopy Curved Edges Shade Cloth for Outdoor Patio Deck Yard
Artpuch$29.434.2★
Quictent Waterproof Sun Shade Sail for Patios 185G Polyester Fabric Cloth 98% UV Block Outdoor Awning Shelter for Commercial Backyard Garden Deck Hardware Kit Included 20x16 ft Gray
Quictent$118.914.2★
What buyers say about waterproof sun shade
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality construction”
“Great shade”
“Worth it”
“As described”
“is the perfect size”
“Easy set up”
“It is durable”
“Quality and color are great”
“Strong material”
“being waterproof is very good”
What buyers complain about
“Seems cheap”
“Not durable at all”
“Cheap plastic that feels like a trash bag”
“They were too difficult for me to install them”
“Leaks at the seams”
“For me this was a one because I cant use it”
“Not sized properly”
“I wish it came with better mounting brackets”
“Not sure, or happy, why it came with a seam”
“Nothing is strong enough”
Top return reasons
Common questions
- Is waterproof sun shade profitable to sell on Amazon United States?
- The niche generates $67K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +94.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the waterproof sun shade niche?
- 19 brands and 25 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in waterproof sun shade?
- Top complaints mined from reviews: Quality-Overall, Durability, Material Quality. The return rate is 5.4% — above our launch gate.
- When does demand for waterproof sun shade peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.3× the quietest.
- What does it cost to enter the waterproof sun shade niche?
- Listings span $17.29–$118.91; the average listing price is $43.24 (sweet spot $15–$100). The average incumbent carries 2,465 reviews — the moat a new listing must climb.