Watering Can

Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +112.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.7M a year.

Searches, last 12 months

6.5M

Growth, 90 days vs prior 90

+112.7%

Conversion, latest week

4.9%

Market size, estimated

$5.7Ma year

Peak month

May3.8× the quietest month

Top search term

watering can2.4M searches a year

Listings sell for $17.89 on average, from $10.81 to $29.38. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $17.89 that is $179K to $224K a year per listing.

Average price

$17.89inside the $15 to $100 sweet spot

Price range

$10.81–$29.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

10,000–12,500

Revenue per listing a year

$179K–$224K

Returns

1.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #14 within Watering Equipment. It carries 4,669 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

96%

Out of stock, average day

3.6%

Average rank

#14in Watering Equipment

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

4,669per listing

Listings tracked

27

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months