Waterhog Door Mats

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.

Searches, last 12 months

351K

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

1.4%

Market size, estimated

$270Ka year

Peak month

December1.9× the quietest month

Top search term

waterhog doormat111K searches a year

Listings sell for $53.35 on average, from $13.04 to $122.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $53.35 that is $5K to $13K a year per listing.

Average price

$53.35inside the $15 to $100 sweet spot

Price range

$13.04–$122.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

2.3%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #675 within Doormats. It carries 5,019 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

93%

Out of stock, average day

3.3%

Average rank

#675in Doormats

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

5,019per listing

Listings tracked

29

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months