waterhog door mats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$53.35avg listing price — sweet spot $15–$100
Price range
Great$13.04–$122.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$270K$270K/yr · 351K searches
Review moat
Bad5,018.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, waterhog door mats is a $270K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
waterhog door mats market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $267K–$320K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #675
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 97%
- Out of stock
- 3.3%
- Avg brand age
- 50 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
0%
- WaterHog84%
- GORILLA GRIP12%
- HIYARD2%
- Muddy Mat1%
- M+A Matting1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top waterhog door mats search terms
- waterhog doormat111K/yr
- waterhog mats for entryway33K/yr
- waterhog30K/yr
- waterhog mat32K/yr
- waterhog door mat36K/yr
- water hog indoor door mats25K/yr
- waterhog mats16K/yr
- indoor shoe mat21K/yr
- water hog outdoor mat11K/yr
- water hog8K/yr
Top waterhog door mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 23x35.5 Camel
WaterHog$41.314.7★436 rev
WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 35.5x59.5 Camel
WaterHog$98.774.7★436 rev
WaterHog Boxwood Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile & Easy Clean Made in USA 23x36 Camel
WaterHog$44.454.8★3,867 rev
WaterHog Boxwood Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile & Easy Clean Made in USA 23x36 Bluestone
WaterHog$44.454.8★3,867 rev
WaterHog Boxwood Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile & Easy Clean Made in USA 23x36 Evergreen
WaterHog$44.494.8★3,867 rev
Newest
by launch date
HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige
HIYARD$13.043,431 rev
WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 23x35.5 Camel
WaterHog$41.31436 rev
WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 35.5x59.5 Camel
WaterHog$98.77436 rev
WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 35.5x59.5 Charcoal
WaterHog$99.02436 rev
WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 23x35.5 Charcoal
WaterHog$41.73436 rev
Trending
90-day click momentum
WaterHog Ellipse Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 23x35.5 Medium Grey
WaterHog$44.234.7★
WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 35.5x59.5 Charcoal
WaterHog$99.024.7★
WaterHog Boxwood Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile & Easy Clean Made in USA 23x36 Camel
WaterHog$44.454.8★
WaterHog Cordova Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 35x59 Medium Grey
WaterHog$113.664.7★
WaterHog Squares Front Door Mat Indoor Outdoor Entrance Absorbent All-Weather Doormat with Non-Slip Rubber Backing Dirt & Moisture Trapper Low Profile Easy Clean Made in USA 35.5x59.5 Camel
WaterHog$98.774.7★
What buyers say about waterhog door mats
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is unmistakable”
“As expected”
“Easy to clean”
“very affordable”
“Non slip”
“Absorbent and soft”
“The material is soft”
“Love it and fits perfect by my door”
“Very durable”
“BEAUTIFUL COLOR”
What buyers complain about
“Sizing is off”
“Misleading”
“overpriced for whst we got”
“very thin material”
“Destroyed”
“Color faded quickly”
“Also doesn't seem to do much for cleaning paws, shoes”
“Non absorbent”
“Seems pretty cheaply made for how expensive it was”
“the back does not grip”
Top return reasons
Common questions
- Is waterhog door mats profitable to sell on Amazon United States?
- The niche generates $270K/yr across 29 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the waterhog door mats niche?
- 5 brands and 13 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in waterhog door mats?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.3%.
- When does demand for waterhog door mats peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the waterhog door mats niche?
- Listings span $13.04–$122.55; the average listing price is $53.35 (sweet spot $15–$100). The average incumbent carries 5,019 reviews — the moat a new listing must climb.