Washable Mat

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

1.3%

Market size, estimated

$28Ka year

Peak month

January1.5× the quietest month

Top search term

washable mat16K searches a year

Listings sell for $21.79 on average, from $8.03 to $57.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.79 that is $0 to $2K a year per listing.

Average price

$21.79inside the $15 to $100 sweet spot

Price range

$8.03–$57.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #93 within Doormats. It carries 6,242 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#93in Doormats

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

6,242per listing

Listings tracked

97

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

33 months