washable mat
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.79avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$8.03–$57.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,241.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 99K searches
According to Flapen's Amazon United States niche tracking, washable mat is a $28K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
washable mat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.5%
- Avg brand age
- 33 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
51
Top-5 brand share
58%
Top 20: 88%
Top-5 click share
25%
Top 20: 56%
Open market
37%
- PURRUGS29%
- LEKEEPGO10%
- OLANLY7%
- HY HAO YUN LAI6%
- Blissful Diary6%
- Heyroll5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top washable mat search terms
- washable mat16K/yr
- purrugs dirt trapper door mat11K/yr
- purrugs15K/yr
- rug for sliding glass door indoor9K/yr
- sliding glass door rug7K/yr
- absorbent rug9K/yr
- beige door mat5K/yr
- front door area rug6K/yr
- water absorbing door mat indoor5K/yr
- washable mats for floor5K/yr
Top washable mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Washable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3 Beige)
HY HAO YUN LAI$12.504.6★8,593 rev
LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki
LEKEEPGO$17.534.6★2,475 rev
Heyroll Custom Size Hallway Runner Rug Backed Non-Slip Waterproof Washable Outdoor Indoor Carpet for Floor Entryway Kitchen Laundry Balcony Garage 2 x 6 Black
Heyroll$25.944.6★721 rev
Blissful Diary Baby Play Mats for Floor 50x50 Crawling Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Boho Design
Blissful Diary$30.864.6★4,931 rev
PURRUGS Dirt Trapping Door Mat 24 x 35.5 Non-Slip Machine Washable Entryway Rug Dog Doormat Indoor Front Door Mat Super Absorbent Entry Rug for Muddy Shoes & Paws Charcoal
PURRUGS$31.264.6★6,876 rev
Newest
by launch date
LEKEEPGO Ultra Thin Indoor Door Mat 17x29 Low-Profile Door Mat Indoor Entrance Non Slip Rubber Backing Inside Doormat Washable Welcome Front Entryway Dirt Trapper Entry Mat Khaki
LEKEEPGO$15.86909 rev
Black Washable 2x3 Entry Rug Small Rugs for Entryway Kitchen Bathroom Door Mat Indoor Entrance Non Slip Rubber Backing Stain & Fade Resistant Ashen Charcoal Floral Farmhouse Decor
Hazo Haus$19.224,931 rev
Washable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3 Beige)
HY HAO YUN LAI$12.508,593 rev
LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki
LEKEEPGO$17.532,475 rev
LEKEEPGO Door Mat 24x36 Non Slip Door Mat Indoor Entrance Rubber Backing Front Indoor Door mats Washable Absorbent Low-Profile Entryway Entry Resist Dirt Inside Door Mats Khaki
LEKEEPGO$33.842,475 rev
Trending
90-day click momentum
RELEANY Area Rugs Small 2x3 Washable Non-Slip Floral Vintage Distress Medallion Carpet for Kitchen Entryway Bathroom Terracotta Burnt Orange Green
RELEANY$18.544.6★
Tindbea Dog Mat for Mud Paws Absorbs Moisture Dirt Non-Slip Washable Mud Mat for Dogs Soft Rubber Backing Front Inside Pet Rug for Entryway Dog Paws Patio(20x48 Charcoal)
Tindbea$22.904.5★
Washable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3 Beige)
HY HAO YUN LAI$12.504.6★
OLANLY Dog Door Mat for Muddy Paws 48x30 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey
OLANLY$26.674.6★
LEKEEPGO Door Mat 24x36 Non Slip Door Mat Indoor Entrance Rubber Backing Front Indoor Door mats Washable Absorbent Low-Profile Entryway Entry Resist Dirt Inside Door Mats Khaki
LEKEEPGO$33.844.6★
What buyers say about washable mat
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“Soft and Fluffy”
“Better Than Expected”
“very affordable”
“EASE TO CLEAN”
“Absorbs water”
“Love the size”
“Beautiful colors”
“Very comfortable for cats”
“Does not slip”
What buyers complain about
“Sizing is off”
“Not nearly as thick”
“Pictures are deceiving”
“BAD QUALITY”
“Not worth the cost”
“Won't last”
“Color is muted”
“Doesnt stay in place”
“Will not lay flat”
“Doesn't work”
Top return reasons
Common questions
- Is washable mat profitable to sell on Amazon United States?
- The niche generates $28K/yr across 97 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the washable mat niche?
- 44 brands and 51 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in washable mat?
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 3.1%.
- When does demand for washable mat peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the washable mat niche?
- Listings span $8.03–$57.39; the average listing price is $21.79 (sweet spot $15–$100). The average incumbent carries 6,242 reviews — the moat a new listing must climb.