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Wagon Wheel

Maybe

Products sell for $33.84 on average, inside the sweet spot. But an estimated 7.3% of orders come back, so Wagon Wheel is a Maybe.

Flapen Score
51
51 / 100
Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 56
Market size
$146K/yr309K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
56%top-5 click share · 15 brands · 21 sellers

Flapen Score

Wagon Wheel against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Wagon Wheel is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wagon Wheel market on Amazon at a glance

Shoppers on Amazon United States searched for Wagon Wheel 309K times last year and spent an estimated $146K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 309K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
309K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
1.4%
Market size, estimated
$146Ka year
Peak month
May3.1× the quietest month
Top search term
wagon wheel102K searches a year

02 · Price

A sale here is worth $33.84.

Listings sell for $33.84 on average, from $11.93 to $66.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $33.84 that is $3K to $8K a year per listing.

Average price
$33.84inside the $15 to $100 sweet spot
Price range
$11.93–$66.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #1,618 within Outdoor Carts. It carries 455 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
80%
Out of stock, average day
0.6%
Average rank
#1,618in Outdoor Carts
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
455per listing
Listings tracked
25

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wagon Wheel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

21

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

17%

  • Brand 140%
  • Brand 215%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (9 brands, 17%)

Demand

Wagon Wheel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.1×

Search terms

Top Wagon Wheel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wagon wheel102K/yr
  • wagon wheel decor52K/yr
  • wagon wheels54K/yr
  • wagon wheels for outdoor decor13K/yr
  • wooden wagon wheel15K/yr
  • ruedas de madera para decoracin14K/yr
  • wooden wagon wheels10K/yr
  • wooden wheel10K/yr
  • wagon wheels for sale6K/yr
  • metal wagon wheel7K/yr

Reviews and returns

What reviews say buyers love and hate about Wagon Wheel

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
7.3%of orders come back
“They are not the right size”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wagon Wheel questions

Answered from the same tracked data.