Wagon
PassWagon scores 66 out of 100, a Pass. Shoppers spend an estimated $30.8M a year here, search demand grew +49.7% this quarter, and an estimated 3.6% of orders come back.
- Flapen Score
- 66 / 100Top 13% of 8,839 Patio, Lawn & Garden niches · +10 vs the category median of 5666
- Market size
- $30.8M/yr20.1M searches / yr
- 90-day growth
- +49.7%search demand this quarter
- Competition
- 41%top-5 click share · 25 brands · 44 sellers
Flapen Score
Wagon against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Wagon is stronger. Inside it, weaker.
Market
The Wagon market on Amazon at a glance
Shoppers on Amazon United States searched for Wagon 20.1M times last year and spent an estimated $30.8M. The top 5 brands take 54% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 20.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30.8M a year.
- Searches, last 12 months
- 20.1M
- Growth, 90 days vs prior 90
- +49.7%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $30.8Ma year
- Peak month
- July22.5× the quietest month
- Top search term
- wagon3.0M searches a year
02 · Price
A sale here is worth $64.64.
Listings sell for $64.64 on average, from $30.61 to $180.67. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $64.64 that is $646K to $808K a year per listing.
- Average price
- $64.64inside the $15 to $100 sweet spot
- Price range
- $30.61–$180.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $646K–$808K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #49 within Outdoor Carts. It carries 1,743 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 3.3%
- Average rank
- #49in Outdoor Carts
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,743per listing
- Listings tracked
- 40
04 · Newcomers
17 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Wagon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ROSONG Collapsible Wagon Cart with Wheels Foldable - Folding Utility Heavy Duty Wagons Carts for Grocery Sports Garden Shopping Camping Wheelbarrows (Black 120L)
- Price
- $40.81
- Rating
- 4.6/5
- Reviews
- 5,470
- Age
- 2y ago

Collapsible Wagon with Wheels 220 lbs Wagons Carts Foldable Wagon Cart with Flexible Handle Lightweight Portable Folding Utility Grocery Shopping Cart for Grocery Sports Garden Camping
- Price
- $40.30
- Rating
- 4.6/5
- Reviews
- 2,825
- Age
- 1y ago

Amazon Basics Collapsible Heavy Duty Utility Wagon for Outdoor Sports Camping Garden and Shopping 265 Pounds Capacity 27.6 x 40.9 x 20 inches Black
- Price
- $62.84
- Rating
- 4.5/5
- Reviews
- 14,134
- Age
- 6y ago

Sekey Wagon Cart with Wheels with 220LBS Capacity Heavy Duty Wagon Carts Foldable Lightweight Utility Portable Cart for Grocery Shopping Garden Camping. Black
- Price
- $33.42
- Rating
- 4.6/5
- Reviews
- 1,708
- Age
- 1y ago

Golabs Collapsible Wagon Cart Max 350lb Load & Expandable Storage 100L Double Bearing Design for Flexible Steering Foldable Heavy Duty Garden Cart with 2 Cup Holders for Groceries Garden & Camping
- Price
- $35.07
- Rating
- 4.3/5
- Reviews
- 540
- Age
- 1y ago
Trending
estimated 90-day click momentum
Sekey Heavy Duty Beach Wagon with 9 Big Sand-Proof Wheels 600lb Capacity 200L Oversized Foldable Cart | Adjustable Handle & All-Terrain Tires for Sand Camping Groceries
- Price
- $156.22
- Rating
- 4.4/5
- Reviews
- 801
- Age
- 6mo ago

Sekey Heavy Duty Beach Wagon with 9 Big Sand-Proof Wheels 600lb Capacity 200L Oversized Foldable Cart | Adjustable Handle & All-Terrain Tires for Sand Camping
- Price
- $147.57
- Rating
- 4.4/5
- Reviews
- 801
- Age
- 6mo ago

Hikenture Beach Wagon with Balloon Wheels 9 PU Tires Collapsible Wagon 440lbs Heavy Duty Beach Cart with Big Wheels for Sand Large Capacity Utility Wagons Carts Foldable
- Price
- $166.43
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 6mo ago

Kitsure Collapsible Wagon with Wheels Foldable Dog Wagon Carts with 200lbs Load Capacity Utility Shopping Cart Black 28.0 x 17.0 x 36.0
- Price
- $35.99
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 5mo ago

Wagons Carts Foldable 360LBS Folding Utility Heavy Duty Wagon Cart with Wheels 100L Portable Utility Outdoor Wagon for Shopping Beach Camping Sports Garden
- Price
- $34.75
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 7mo ago
Newest
by launch date
Kitsure Collapsible Wagon with Wheels Foldable Dog Wagon Carts with 200lbs Load Capacity Utility Shopping Cart Black 28.0 x 17.0 x 36.0
- Price
- $35.99
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 5mo ago

Hikenture Beach Wagon with Balloon Wheels 9 PU Tires Collapsible Wagon 440lbs Heavy Duty Beach Cart with Big Wheels for Sand Large Capacity Utility Wagons Carts Foldable
- Price
- $166.43
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 6mo ago

Sekey Heavy Duty Beach Wagon with 9 Big Sand-Proof Wheels 600lb Capacity 200L Oversized Foldable Cart | Adjustable Handle & All-Terrain Tires for Sand Camping Groceries
- Price
- $156.22
- Rating
- 4.4/5
- Reviews
- 801
- Age
- 6mo ago

Sekey Heavy Duty Beach Wagon with 9 Big Sand-Proof Wheels 600lb Capacity 200L Oversized Foldable Cart | Adjustable Handle & All-Terrain Tires for Sand Camping
- Price
- $147.57
- Rating
- 4.4/5
- Reviews
- 801
- Age
- 6mo ago

Wagons Carts Foldable 360LBS Folding Utility Heavy Duty Wagon Cart with Wheels 100L Portable Utility Outdoor Wagon for Shopping Beach Camping Sports Garden
- Price
- $34.75
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
44
Est. top-5 brand share
54%
Top 20: 96%
Est. top-5 click share
41%
Top 20: 79%
Open market
41%
- ROSONG14%
- Sekey14%
- Blomoba13%
- Amazon Basics7%
- SYOCYO5%
- InBrave5%
Demand
Wagon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 22.5×
Search terms
Top Wagon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wagon3.0M/yr
- beach wagon1.7M/yr
- wagons carts foldable2.3M/yr
- cart2.0M/yr
- collapsible wagon1.3M/yr
- beach cart830K/yr
- shopping cart1.4M/yr
- carts with wheels1.2M/yr
- foldable wagon942K/yr
- beach wagon with big wheels for sand530K/yr
Reviews and returns
What reviews say buyers love and hate about Wagon
We read the reviews and the return reasons for every product selling here.
“Too narrow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wagon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









