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Wagon

Pass

Wagon scores 66 out of 100, a Pass. Shoppers spend an estimated $30.8M a year here, search demand grew +49.7% this quarter, and an estimated 3.6% of orders come back.

Flapen Score
66
66 / 100
Top 13% of 8,839 Patio, Lawn & Garden niches · +10 vs the category median of 56
Market size
$30.8M/yr20.1M searches / yr
90-day growth
+49.7%search demand this quarter
Competition
41%top-5 click share · 25 brands · 44 sellers

Flapen Score

Wagon against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Wagon is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wagon market on Amazon at a glance

Shoppers on Amazon United States searched for Wagon 20.1M times last year and spent an estimated $30.8M. The top 5 brands take 54% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 20.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30.8M a year.

Searches, last 12 months
20.1M
Growth, 90 days vs prior 90
+49.7%
Conversion, latest week
2.4%
Market size, estimated
$30.8Ma year
Peak month
July22.5× the quietest month
Top search term
wagon3.0M searches a year

02 · Price

A sale here is worth $64.64.

Listings sell for $64.64 on average, from $30.61 to $180.67. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $64.64 that is $646K to $808K a year per listing.

Average price
$64.64inside the $15 to $100 sweet spot
Price range
$30.61–$180.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
10,000–12,500
Revenue per listing a year
$646K–$808K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #49 within Outdoor Carts. It carries 1,743 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
3.3%
Average rank
#49in Outdoor Carts
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,743per listing
Listings tracked
40

04 · Newcomers

17 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
17Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wagon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

44

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

41%

Top 20: 79%

Open market

41%

  • Brand 114%
  • Brand 214%
  • Brand 313%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Wagon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 22.5×

Search terms

Top Wagon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wagon3.0M/yr
  • beach wagon1.7M/yr
  • wagons carts foldable2.3M/yr
  • cart2.0M/yr
  • collapsible wagon1.3M/yr
  • beach cart830K/yr
  • shopping cart1.4M/yr
  • carts with wheels1.2M/yr
  • foldable wagon942K/yr
  • beach wagon with big wheels for sand530K/yr

Reviews and returns

What reviews say buyers love and hate about Wagon

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
27%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Too narrow”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wagon questions

Answered from the same tracked data.