Vermiculite
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -23.6% this quarter, so Vermiculite is a Maybe.
- Flapen Score
- 64 / 100Top 19% of 8,839 Patio, Lawn & Garden niches · +8 vs the category median of 5664
- Market size
- $1.6M/yr643K searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 22 sellers
Flapen Score
Vermiculite against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Vermiculite is stronger. Inside it, weaker.
Market
The Vermiculite market on Amazon at a glance
Shoppers on Amazon United States searched for Vermiculite 643K times last year and spent an estimated $1.6M. The top 5 brands take 61% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 643K
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $1.6Ma year
- Peak month
- March2.9× the quietest month
- Top search term
- vermiculite419K searches a year
02 · Price
A sale here is worth $26.26.
Listings sell for $26.26 on average, from $5.82 to $59.71. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $26.26 that is $79K to $105K a year per listing.
- Average price
- $26.26inside the $15 to $100 sweet spot
- Price range
- $5.82–$59.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $79K–$105K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #259 within Soils, Mulches & Planting Media. It carries 602 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 83%
- Out of stock, average day
- 0.3%
- Average rank
- #259in Soils, Mulches & Planting Media
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 602per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Vermiculite products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sukh 14.6OZ Vermiculite - Organic Vermiculite for Gardening Plants Fine Horticultural Soil Amendments Bulk Additive Perfect Potted and Garden Professional Grade 1-3mm
- Price
- $6.69
- Rating
- 4.5/5
- Reviews
- 2,217
- Age
- 3y ago

Back to the Roots 100% Organic Vermiculite | Made in the USA | Premium Nutrition for Indoor and Outdoor Plants
- Price
- $8.26
- Rating
- 4.8/5
- Reviews
- 447
- Age
- 1y ago

Organic Vermiculite by Perfect Plants - 8 Dry Quarts Natural Medium Grade Soil Additive for Potted Plants
- Price
- $20.02
- Rating
- 4.7/5
- Reviews
- 2,941
- Age
- 7y ago

FarmTek Horticultural Vermiculite Planting Soil Additive 4-Cubic Feet
- Price
- $58.55
- Rating
- 4.8/5
- Reviews
- 531
- Age
- 4y ago

20QT Organic Vermiculite Horticultural Vermiculite for Plants Soil for Potted Plants Vermiculite Coarse Hydroponic for Succulent Orchid Gardening
- Price
- $21.88
- Rating
- 4.4/5
- Reviews
- 343
- Age
- 2y ago
Trending
estimated 90-day click momentum
Palmetto Vermiculite - 4 Cubic Foot - Medium
- Price
- $57.43
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 4mo ago

5QT Organic Vermiculite Horticultural Vermiculite for Plants Soil Additive for Potted Plants Vermiculite Coarse Hydroponic for Succulent Orchid Gardening Reptiles
- Price
- $9.12
- Rating
- 4.4/5
- Reviews
- 343
- Age
- 6mo ago

FarmTek Horticultural Vermiculite Planting Soil Additive 4-Cubic Feet
- Price
- $58.55
- Rating
- 4.8/5
- Reviews
- 531
- Age
- 4y ago

2QT Organic Vermiculite Horticultural Vermiculite for Plants Soil Additive for Potted Plants Vermiculite Coarse Hydroponic for Succulent Orchid Gardening Reptiles
- Price
- $5.82
- Rating
- 4.4/5
- Reviews
- 343
- Age
- 6mo ago

Organic Fine Vermiculite for Indoor Gardening Plants and Mushrooms Enhances Soil Aeration Seed Germination Rooting Cuttings Small Packages and Bulk (Vermiculite Grade 2 Fine 3 qt)
- Price
- $11.79
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 1y ago
Newest
by launch date
Palmetto Vermiculite - 4 Cubic Foot - Medium
- Price
- $57.43
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 4mo ago

2QT Organic Vermiculite Horticultural Vermiculite for Plants Soil Additive for Potted Plants Vermiculite Coarse Hydroponic for Succulent Orchid Gardening Reptiles
- Price
- $5.82
- Rating
- 4.4/5
- Reviews
- 343
- Age
- 6mo ago

5QT Organic Vermiculite Horticultural Vermiculite for Plants Soil Additive for Potted Plants Vermiculite Coarse Hydroponic for Succulent Orchid Gardening Reptiles
- Price
- $9.12
- Rating
- 4.4/5
- Reviews
- 343
- Age
- 6mo ago

MAQIHAN Vermiculite - Vermiculite for Gardening Organic Soil Potting Mix Horticultural Sand for Seed Starting Plants Potting Garden Orchid Horticultural Succulen 1-3mm (14OZ)
- Price
- $5.94
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago

Back to the Roots 100% Organic Vermiculite (24 qt Value Pack) | Made in the USA | Premium Nutrition for Indoor and Outdoor Plants
- Price
- $35.84
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
22
Est. top-5 brand share
61%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 96%
Open market
32%
- Sukh17%
- Back to the Roots16%
- JFWOD10%
- GARDENWISE9%
- Voulosimi8%
- PERFECT PLANTS7%
Demand
Vermiculite search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.9×
Search terms
Top Vermiculite search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vermiculite419K/yr
- vermiculite for plants81K/yr
- vermiculite for gardening50K/yr
- vermiculite bulk22K/yr
- vermiculite for seed starting29K/yr
- organic vermiculite7K/yr
- vermiculite 4 cu ft6K/yr
- bulk vermiculite5K/yr
- vermiculate5K/yr
- fine vermiculite7K/yr
Reviews and returns
What reviews say buyers love and hate about Vermiculite
We read the reviews and the return reasons for every product selling here.
“False Advertisement”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vermiculite questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









