vegetable fertilizer
Launch itA $1.0M/yr market growing +147.5% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+147.5%90-day search growth — must beat 0% to launch
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Price range
Great$7.20–$52.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.15avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 531K searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay3,004.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vegetable fertilizer is a $1.0M/yr Amazon United States market (531K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 73/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
vegetable fertilizer market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $686K–$858K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #401
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 84%
- Out of stock
- 0.7%
- Avg brand age
- 72 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
122
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
17%
- Dr. Earth28%
- Miracle-Gro16%
- Espoma14%
- Burpee12%
- Down To Earth All Natural Fertilizers7%
- Jobe's Organics6%
- Open — no brand owns it (10 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +147.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×
Top vegetable fertilizer search terms
- vegetable fertilizer132K/yr
- dr earth organic fertilizer72K/yr
- organic fertilizer for vegetable garden62K/yr
- organic vegetable fertilizer34K/yr
- garden tone29K/yr
- organic plant food37K/yr
- dr earth30K/yr
- vegetable fertilizer organic19K/yr
- garden tone organic fertilizer17K/yr
- organic garden fertilizer16K/yr
Top vegetable fertilizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Earth Organic 5 Tomato Vegetable & Herb Fertilizer Poly Bag
Dr. Earth$10.134.6★8,306 rev
Burpee Organic Tomato & Vegetable Granular Plant Food 4 lb
Burpee$12.794.6★1,602 rev
Miracle-Gro Shake N Feed Tomato Fruit & Vegetable Plant Food 4.5 lb.
Miracle-Gro$13.974.6★10,724 rev
Espoma Organic Garden-Tone 3-4-4 Organic Fertilizer for Cool & Warm Season Vegetables and Herbs. Grow an Abundant Harvest of Nutritious and Flavorful Vegetables 4 lb. Bag.
Espoma$16.924.7★1,299 rev
Miracle-Gro Shake N Feed Tomato Fruit and Vegetable Plant Food - Fertilizer for Vegetable Gardens for In-Ground and Container Plants Feeds up to 3 Months 1 lb.
Miracle-Gro$8.134.6★10,724 rev
Newest
by launch date
Miracle-Gro Organic All Purpose Plant Food 3 lb.
Miracle-Gro$8.6490 rev
Burpee Natural Purpose Granular 4-Lb Organic Food for Growing Strong Plants | Good for Vegetable Garden Flower Garden & Seed Starting 4 lb 4lb. Bag
Burpee$11.741,742 rev
Miracle-Gro Organic Plant Food 32 fl. oz.
Miracle-Gro$7.44549 rev
10-10-10 Fertilizer for Vegetables Liquid Plant Food with Iron & Micronutrients for Balanced Nutrition Strong Roots & Healthy Harvests 8 oz
TPS NUTRIENTS$11.84149 rev
Back to The Roots Organic All-Purpose Plant Food (5 lb. Value Size) Premium Blend Safe & Sustainable Vegan Formulation Made with Kelp and Alfaalfa Meal Mycorrhize and Rock Phosphate Minerals
Back to the Roots$13.65265 rev
Trending
90-day click momentumMiracle-Gro Organic All Purpose Plant Food 3 lb.
Miracle-Gro$8.644.7★
Dr. Earth Organic 5 Tomato Vegetable & Herb Fertilizer Poly Bag
Dr. Earth$10.134.6★
Farmers Secret Fruit & Bloom Booster Fertilizer - Super Concentrated - Boosts Flowering and Yield on All Varieties of Fruits Vegetables and Flowers (16oz)
Farmer's Secret$20.394.6★
Down To Earth All Natural Fertilizers Organic Vegetable Garden - Plant Food for Vegetables Herbs Greens and Raised Beds 4-4-4 1 lb
Down To Earth All Natural Fertilizers$9.944.7★
10-10-10 Fertilizer for Vegetables Liquid Plant Food with Iron & Micronutrients for Balanced Nutrition Strong Roots & Healthy Harvests 8 oz
TPS NUTRIENTS$11.844.6★
What buyers say about vegetable fertilizer
What buyers praise and complain about, mined from review topics.What buyers love
“Its helpful growing plants”
“the product is top notch”
“Easy to pour”
“Good for the price”
“Works as advertised”
“The instructions were very clear”
“I like the smell”
“The bottle is sturdy”
“they became more green”
“It is durable”
What buyers complain about
“Ive never grown anything”
“Smells fishy”
“too expensive”
“Very small box”
“Picture is deceiving”
“Leaking container”
“Cant screw up fertilizer”
“I just wish it lasted longer”
“The pouring is not clean”
“It attracted so many flies and bugs, we had to spend more money on pest control products”
Top return reasons
Common questions
- Is vegetable fertilizer profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +147.5%. Flapen's verdict: Launch it (73/100).
- How competitive is the vegetable fertilizer niche?
- 16 brands and 122 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in vegetable fertilizer?
- Top complaints mined from reviews: Plant Growth, Smell, Value For Money. The return rate is 0.3%.
- When does demand for vegetable fertilizer peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.2× the quietest.
- What does it cost to enter the vegetable fertilizer niche?
- Listings span $7.20–$52.15; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 3,004 reviews — the moat a new listing must climb.