Valentines Door Mat

Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -97.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

416K

Growth, 90 days vs prior 90

-97.7%

Conversion, latest week

0.8%

Market size, estimated

$77Ka year

Peak month

January297.5× the quietest month

Top search term

heart door mat9K searches a year

Listings sell for $22.29 on average, from $12.14 to $33.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $22.29 that is $0 to $2K a year per listing.

Average price

$22.29inside the $15 to $100 sweet spot

Price range

$12.14–$33.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #1,566 within Doormats. It carries 701 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

89%

Out of stock, average day

20.3%

Average rank

#1,566in Doormats

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

701per listing

Listings tracked

9

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months