Is valentines door mat profitable to sell on Amazon United States?

The niche generates $77K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -97.7%. Flapen's verdict: Skip it (30/100).

How competitive is the valentines door mat niche?

5 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in valentines door mat?

Top complaints mined from reviews: Thickness, Size-Overall, Material Quality. The return rate is 1.3%.

When does demand for valentines door mat peak?

Demand peaks in Jan–Feb; the busiest month runs 297.5× the quietest.

What does it cost to enter the valentines door mat niche?

Listings span $12.14–$33.27; the average listing price is $22.29 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.

valentines door mat

Skip it

Soft demand (-97.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$22.29

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$12.14–$33.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good701.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$77K

$77K/yr · 416K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-97.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, valentines door mat is a $77K/yr Amazon United States market (416K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 30/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

valentines door mat market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $223K–$279K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,566
Page quality: 0%
Prime: 89%
Sponsored: 67%
Out of stock: 20.3%
Avg brand age: 21 months
Avg seller age: 223 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Calloway Mills63%
AMARU DOOR MATS16%
InterestPrint8%
Briarwood Lane7%
StepLively7%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -97.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 297.5×

Open Trend

Top valentines door mat search terms

heart door mat9K/yr -80.5%1.1% conv.
heart doormat4K/yr -77.8%0.4% conv.
valentines day door mat51K/yr -98.6%0.0% conv.
valentines door mat73K/yr -99.3%0.0% conv.
valentine door mat52K/yr -99.0%0.3% conv.
valentines rug31K/yr -98.2%0.0% conv.
valentines welcome mat12K/yr -96.6%0.0% conv.
valentines day rug28K/yr -98.3%0.4% conv.
valentines day doormat15K/yr -97.2%0.0% conv.
valentines rugs14K/yr -96.8%0.0% conv.

All search terms

Top valentines door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Calloway Mills Madison Heart Doormat (Red 17 x 29)

Calloway Mills$22.534.8★505 rev

AMARU DOOR MATS - Coir Welcome Mat Non-Slip Colorful Hearts 17 x 29 in

AMARU DOOR MATS$23.404.8★467 rev

Calloway Mills Madison Heart Doormat (White 17 x 29)

Calloway Mills$22.314.8★505 rev

Calloway Mills Trio Hearts Doormat 24 x 36

Calloway Mills$29.364.5★98 rev

Calloway Mills Madison Heart Doormat (Red 24 x 36)

Calloway Mills$33.274.8★505 rev

Newest

by launch date

InterestPrint Valentines Day Doormat for Front Door Heart Envelope Welcome Doormat Floor Mat Entrance Door Rugs with Non Slip Rubber Backing for Indoor Outdoor Home Bathroom Decor 16 x 24 Inch

InterestPrint$12.5611 rev

6mo ago

AMARU DOOR MATS - Coir Welcome Mat Non-Slip Colorful Hearts 17 x 29 in

AMARU DOOR MATS$23.40467 rev

9mo ago

Calloway Mills 106692034 Balck Heart Doormat 20 x 34

Calloway Mills$20.181 rev

2y ago

StepLively Door Mat Home Welcome Mats Outdoor and Indoor Heavy-Duty Low-Profile Non-Slip Front Welcome Mat for Home Entrance Outside Entry Yard Floor Patio (30x17.5 Black)

StepLively$12.144,156 rev

4y ago

Calloway Mills Trio Hearts Doormat 24 x 36

Calloway Mills$29.3698 rev

4y ago

What buyers say about valentines door mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Great Quality Door Mat”

Size-Overall15%

“NICE FIT”

Durability11%

“Very durable”

Advertised Vs Actual Product8%

“Exactly as described”

Color5%

“The colors are beautiful”

Thickness5%

“Thick mat”

Design-Overall4%

“Cute design”

Value For Money4%

“Great value”

Strength3%

“effective”

Locally Manufactured3%

“they are made locally”

What buyers complain about

Thickness32%

“Not very thick”

Size-Overall14%

“Too small”

Material Quality10%

“I really hate this type of material”

Quality-Overall6%

“cheap”

Strength5%

“Real flimsy and not heavy”

Color5%

“Color fades”

Value For Money3%

“Not worth the money”

Flatness3%

“it couldn't lay flat”

Thin2%

“Very thin”

Advertised Vs Actual Product2%

“Misrepresented on amazon”

Top return reasons

Size-Overall36%

Quality-Overall20%

Material Quality12%

Thin7%

Advertised Vs Actual Product4%

Smell3%

Thickness3%

Value For Money2%

Color2%

Flatness2%

Common questions

Is valentines door mat profitable to sell on Amazon United States?: The niche generates $77K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -97.7%. Flapen's verdict: Skip it (30/100).
How competitive is the valentines door mat niche?: 5 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in valentines door mat?: Top complaints mined from reviews: Thickness, Size-Overall, Material Quality. The return rate is 1.3%.
When does demand for valentines door mat peak?: Demand peaks in Jan–Feb; the busiest month runs 297.5× the quietest.
What does it cost to enter the valentines door mat niche?: Listings span $12.14–$33.27; the average listing price is $22.29 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.