Utility Rug

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

-16.6%

Conversion, latest week

1.9%

Market size, estimated

$54Ka year

Top search term

heavy duty rug14K searches a year

Listings sell for $25.31 on average, from $7.06 to $60.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.31 that is $0 to $3K a year per listing.

Average price

$25.31inside the $15 to $100 sweet spot

Price range

$7.06–$60.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #26 within Doormats. It carries 8,373 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#26in Doormats

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

8,373per listing

Listings tracked

45

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

46 months